- Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
MediaDailyNews, Joe Mandese - Friday, October 21, 2022
"Of the 2,000 climate-related lawsuits ever filed, about a quarter of th ...
- Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
The Ad Council -- which has taken on issues such as dru ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Performance Marketing Insider, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- Fighting Censorship, Natalist's Brand Campaign Insists Pregnancy Is Awe-Inspiring
Marketing Daily, Sarah Mahoney - Wednesday, October 12, 2022
With "Always in Awe," the fertility brand wants to honor the compl ...
- The CW Launches Anti-Bullying Campaign
Marketing Daily, Les Luchter - Wednesday, October 12, 2022
Young-skewing CW Network has partnered with nonprofit The Cybersmile Foundation for "Da ...
- Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
Digital News Daily, Colin Kirkland - Tuesday, October 11, 2022
Snapchatters can utilize Snap's AR tech to try on, share, and sh ...
- New Tool Allows Gmail Users To Send Mass Personalized Email
Email Marketing Daily, Ray Schultz - Wednesday, October 12, 2022
GMerge, a web-based software tool, enables brands to send emails using Gma ...
- Obama Foundation's 'Get Her There' Focuses On Girls' 'Future Me'
Marketing Daily, Sarah Mahoney - Wednesday, October 12, 2022
A new campaign from the Girls Opportunity Alliance spotlights educational barriers f ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- Bidstack Raises $11 Million, First Strategic Funding
Digital News Daily, Colin Kirkland - Friday, October 7, 2022
Bidstack's latest funding round includes a $6 million strategic investment from digit ...
- Old Spice Diversifies Body-Wash Battles
Marketing Daily, Sarah Mahoney - Thursday, October 6, 2022
Old Spice freshens up "Men have Skin Too" campaign with La ...
- Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The new branding campaign, which will run over the next few week ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
- Swiss Fashion House Chopard Unveils New Jewelry Collection With Snap Try-On Lens
Digital News Daily, Colin Kirkland - Friday, September 30, 2022
The try-on lens uses Snap's AR technology to allow Snapchatters to discov ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Major Brands Pull Ads From Twitter After Appearing Next To Child Porn
Digital News Daily, Colin Kirkland - Thursday, September 29, 2022
Research conducted by cybersecurity group Ghost Data shows that 30 advertisers includi ...
- Converse Welcomes Rapper Baby Keem To Brand's Creative Community
Digital News Daily, Colin Kirkland - Wednesday, September 28, 2022
Converse has expanded the roster of its continued "Create Next" campaign, whi ...
- Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
Good-Loop has inked a partnership with Integral Ad Science that allows t ...
- Levi's Campaign Reinforces Gen Z Sustainability Connection
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2022
AKQA follows a pair of 501 jeans on a decades-long pleasure cru ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- Citizens Bank Celebrates 'Living Portrait Of NYC'
Out to Launch, Fern Siegel - Tuesday, September 20, 2022
The free, immersive experience includes four multi-sensory, multimedia rooms that showcase t ...
- NBCUniversal, Telemundo Showcase Hispanic Heritage In 'Next Story Told'
MAD, Fern Siegel - Monday, September 19, 2022
The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...