- Levi's Campaign Reinforces Gen Z Sustainability Connection
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2022
AKQA follows a pair of 501 jeans on a decades-long pleasure cru ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- Citizens Bank Celebrates 'Living Portrait Of NYC'
Out to Launch, Fern Siegel - Tuesday, September 20, 2022
The free, immersive experience includes four multi-sensory, multimedia rooms that showcase t ...
- NBCUniversal, Telemundo Showcase Hispanic Heritage In 'Next Story Told'
MAD, Fern Siegel - Monday, September 19, 2022
The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- Zoom Brand Campaign Readies Company For Next Steps
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad Spending
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Political advertising is looking to set records for the upcoming midterm electio ...
- Match Group, Tinder In Favor of Respect For Marriage Act
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 8, 2022
Match Group and its subsidiary Tinder recently launched an advocacy campaign to support ...
- Want Bigger Ideas? On Says All You Need To Do Is Run.
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2022
On's new ad campaign promises a more creative you, in just ...
- Commerce Media Finds Direct Link From Ads To Revenue
Performance Marketing Insider, Laurie Sullivan - Thursday, September 8, 2022
Criteo, which defines its business as a "commerce media company," surveyed 2 ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
MediaDailyNews, Joe Mandese - Wednesday, September 7, 2022
"Today's customers have high expectations of brands that claim to be purposefu ...
- Selma Blair, Labrinth Star In New Gap Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 6, 2022
The new effort is based on reinventions of its '90s classics. ...
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 1, 2022
Ahead of the midterms, Google is making changes to provide more accura ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2022
An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- In New Campaign, DoorDash Tells A Single Story
Marketing Daily, Sarah Mahoney - Monday, August 29, 2022
The delivery company shows how it helps merchants, drivers and consumers ...
- Is Brand Vs. Performance Media An Outdated Construct?
RTBlog, Joe Mandese - Monday, August 29, 2022
"The overall mix of advertising shifts possibly in favor of brand rath ...
- Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The campaign launches with a new in-app shopping experience focused on discover ...
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
The change and the tool that Google announced earlier this year beg ...
- Amazon PSA Starring Michael Jordan And Tessa Thompson Educates About Cyberattacks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
The PSA campaign, Protect & Connect, stars Prime Video actor Michael ...
- Real Housewives Take To The Field In New Campaign For DirecTV
Marketing Daily, Todd Wasserman - Friday, August 19, 2022
In the ad, a woman demonstrates how she can get live ...
- In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'
Marketing Daily, Sarah Mahoney - Friday, August 19, 2022
The drug retailer's new campaign hopes to tell younger moms it's ...
- Genesis Launches Emotional Effort For GV80
Marketing Daily, Tanya Gazdik - Friday, August 19, 2022
The spot ends with copy superimposed on the screen: "Life is defin ...
- American Eagle Uses Music For New TikTok, Metaverse Efforts
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
Gen Z's favorite denim brand is finding new ways to keep t ...
- J. Jill's 'Welcome Everybody' Built On Intentional Ease
Retail Insider, Sarah Mahoney - Wednesday, August 17, 2022
With a new take on size inclusivity and personal style, J. Ji ...
- Google Details Media Buys For Apple 'Get The Message' Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, August 11, 2022
Google has detailed the media-buying and messaging details of its Get T ...
- Digital Teams May Be Too Focused On Execution
Around the Net in Email, Ray Schultz - Wednesday, August 10, 2022
Marketing Automation teams are small and focused on campaigns -- but a ...