- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- Color Is Key To Improving Campaign Performance, VidMob Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 9, 2022
Color is an important aspect of brand identity, and a VidMob stu ...
- Leadspace Expands SalesIntel Partnership To Deliver B2B Profiles
Email Marketing Daily, Ray Schultz - Monday, August 8, 2022
SalesIntel provides human-verified email addresses, phone numbers and other data. Leadspace sa ...
- Auto Insurer HiRoad Launches Branding Campaign
Marketing Daily, Tanya Gazdik - Sunday, August 7, 2022
By showing interactions between strangers going both right and wrong, the sp ...
- Where Were You in '82?: Fostering Creativity in Healthcare Marketing
The MediaPost Cases, Lisa Singer - Friday, September 2, 2022
While creativity and healthcare may seem like an unlikely pair, here's h ...
- In Private-Label Push, Dick's Gets Dance-ier
Marketing Daily, Sarah Mahoney - Wednesday, July 27, 2022
Dick's Sporting Goods DSG line gets a peppy push from tWtich ...
- Purpose Doesn't Need Rethinking -- It Needs To Be Done Properly
MediaDailyNews, Alex Lewis - Tuesday, July 26, 2022
As the debate around the role and effectiveness of purpose for bran ...
- Instacart Partners With Chase To Launch Mastercard Credit Card
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
Instacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- Prime Time: Amazon Sent Half A Billion Emails For Its Sale Days This Year
Email Insider, Ray Schultz - Friday, July 22, 2022
Amazon drove $12 billion in global sales during Prime Days this yea ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
- Tailwind Adds Email Creation To Its Tools For SMBs
Email Marketing Daily, Ray Schultz - Monday, July 18, 2022
The platform now supports email in addition to social content and publish ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
MediaDailyNews, Joe Mandese - Friday, July 15, 2022
Molson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- DeepTarget Debuts Email Personalization Tool For Banks And Credit Unions
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Financial brands can use the platform to launch email, SMS and soci ...
- Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running Shoe
Marketing Daily, Todd Wasserman - Friday, July 1, 2022
Lohan says she has never been a runner, so the choice w ...
- SEC's Pending Marketing Rule is Hottest Topic For Advisors
Around the Net in Email, Ray Schultz - Friday, July 1, 2022
The Securities and Exchange Commission’s marketing rule is the hottest compliance top ...
- Google Heroes Of Small Business Contest Awards $10,000 To Each Winner
Performance Marketing Insider, Laurie Sullivan - Friday, July 1, 2022
Google launched this week the first Heroes of Small Business sweepstakes a ...
- DirectIQ Debuts Email Automation Software
Email Marketing Daily, Ray Schultz - Thursday, June 30, 2022
The new tool is designed to streamline email marketing campaigns, the compa ...
- Movie Theater Screens: The Bigger The Better?
TV Watch, Wayne Friedman - Tuesday, June 28, 2022
The bigger the better? What's missing here? Maybe context. ...
- Knak Launches New Integration With Salesforce Pardot
Email Marketing Daily, Ray Schultz - Friday, June 24, 2022
Teams can create email, landing pages and forms with a drag-and-drop featur ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- Helpmonks Offers SMBs A New Email Marketing Platform
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Sendmonks has a flat-fee pricing model for newsletters, drip emails and oth ...
- WPP Partners With Ukraine To Support Its Economic Recovery
MAD, Steve McClellan - Wednesday, June 22, 2022
A new campaign, discussed at the Cannes Lions Festival today, will se ...
- Litmus Launches Marketplace And New Email Builder Tool
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
The changes allow email senders to activate integrations from one location, t ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Increase Revenue & Improve Efficiency With Google Smart Shopping
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Instead of their standard search shopping campaigns, Tecovas digital team launched Goog ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Making Cross Channel Messaging More than the Sum of Its Parts
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Email remains the main fundraising funnel for political campaigns. But as S ...
- Prioritizing Segmentation
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
When omicron began surging in December, Ro became an unlikely destination f ...