- Increase Revenue & Improve Efficiency With Google Smart Shopping
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Instead of their standard search shopping campaigns, Tecovas digital team launched Goog ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Making Cross Channel Messaging More than the Sum of Its Parts
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Email remains the main fundraising funnel for political campaigns. But as S ...
- Prioritizing Segmentation
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
When omicron began surging in December, Ro became an unlikely destination f ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Movable Ink Debuts AI-Based Digital Content Engine
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
Da Vinci, a new technology for delivering individualized content, can help bran ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Advertisers Seek To Revive Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
LinkedIn charged two advertisers "for rampant non-genuine activity, which persisted on LinkedIn ...
- Salesforce Enhances Marketing And Commerce Clouds, Adds Several App Partners
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
Salesforce has unveiled several enhancements to its Marketing and Commerce Clouds ...
- Startup Teams With WhatsApp, Offers Tools To Help SMBs Hyper-Personalize Emails
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
Factoreal announces new email features and is teaming up with WhatsApp. ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- What Wix Means In German, Why Localizing Messages Means More Than Translation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
Israeli-based Wix recently launched a campaign in Germany that makes fun ...
- Campaigns With Email Do Better Than Those Without, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 25, 2022
Multichannel efforts produce more "effects" than solo campaigns, the UK DMA repo ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
"We've built a holistic media plan that will drive awareness and engageme ...
- Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Email Marketing Daily, Ray Schultz - Monday, May 16, 2022
The upgrade includes personalized agent routing based on customer history and loyal ...
- New Study Reveals Best Ad Practices On Snapchat
Digital News Daily, Colin Kirkland - Tuesday, May 10, 2022
A new study by VidMob finds star power strongly drives ad engageme ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Brands Are Measuring Creative To Determine Success: Report
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
Advertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- SparkPost Launches Enhanced Competitive Tracker On Salesforce
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
The integrated version of the tool allows brands to follow rival companie ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- New Email Signature Cloud Allows Use Of Equivalent Advertising Value As A Metric
Email Marketing Daily, Ray Schultz - Thursday, April 21, 2022
Exclaimer Group has announced its new Signature Marketing Cloud and two Power- ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Prisma Campaigns Partners With Bankjoy To Help Banks And Credit Unions Market Via Digital
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
Bankjoy clients can use Prisma tools for conducting multichannel campaigns, the fi ...
- Gymshark Promotes Punchy Campaign With Boxer Ryan Garcia
MAD, Fern Siegel - Thursday, April 7, 2022
The creative has a simple message: own the journey not the destinatio ...
- Validity Acquires Email Campaign Platform MailCharts
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
MailCharts provides brands with insights into performance of competitive emails. ...