- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Brands Are Urged To Embrace AI Technology During Bloomberg Session At Cannes
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
CMOs should get to know their CTOs, says General Mills executive Do ...
- New Havas Unit Focused On Opportunities Posed By GLP-1 Drugs
MAD, Steve McClellan - Monday, June 17, 2024
The agency believes that marketers in many sectors will rethink their bra ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
DoubleVerify research reveals a surge in new fraud schemes and variants ...
- Havas Unveils 'Converged,' New Four-Year Strategic Plan
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2024
The plan builds on Havas' "Villages" org structure and includes a $4 ...
- Ice Cream And Dog Shelter Ads Win Outdoor Grand Prix
MediaPost Live, Steve McClellan - Tuesday, June 18, 2024
LOLA MullenLowe, Madrid was the agency for Magnum Ice Cream and BB ...
- WPP Unveils Nvidia-Powered 'Production Studio'
MediaPost Live, Steve McClellan - Tuesday, June 18, 2024
The company says the new production unit empowers clients to achieve unparallel ...
- Pharma Grand Prix Awarded For MRI Audiobook Campaign
MediaPost Live, Steve McClellan - Tuesday, June 18, 2024
The core of the campaign consisted of a series of children's audioboo ...
- Klick Health's Big Roar At Cannes
MediaPost Live, Steve McClellan - Tuesday, June 18, 2024
The health agency is making a big impression outside of its wheelhou ...
- Hearst Sets Up At Hearst House During Its Second Year At Cannes
Publishers Daily, Ray Schultz - Monday, June 17, 2024
Research finds that consumers want to hear about mental health topics fr ...
- TikTok Expands Symphony Ad Suite With Digital Avatars, AI Language Dubbing
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
TikTok has introduced new additions to its generative AI ad suite Symphon ...
- 2024 Lions Award Entries Total Nearly 27,000
MediaPost Live, Steve McClellan - Saturday, June 15, 2024
The number of brands submitting work is up 6% while there ...
- The Trials And Tribulations Of Being An Outspoken Celebrity Brand
MediaPost Live, Joe Mandese - Monday, June 17, 2024
CANNES, France - A lot of celebrity brand marketers talk about authenticit ...
- Stagwell, Anzu To Partner On New In-Game Ad Experiences
MediaPost Live, Steve McClellan - Monday, June 17, 2024
The new partnership will elevate both companies' offerings in immersive gaming experience ...
- Chopra At Cannes: On Brands, Creativity and AI
MediaPost Live, Steve McClellan - Monday, June 17, 2024
Speaking from the Debussy Stage at the Palais, the bestselling author defin ...
- Dramamine, FCB Win Health & Wellness Grand Prix
MediaPost Live, Steve McClellan - Monday, June 17, 2024
The campaign is anchored by a humorous minidocumentaryabout the rise and decli ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- New Benchmark Shows We're Making Progress
Planning & Buying Insider, Bill Duggan - Monday, June 17, 2024
CANNES, France -- ANA, in partnership with TAG TrustNet, has released ear ...
- Goodbye Mobile Lions, Hello Luxury & Lifestyle Lions
Mediapsssst, Richard Whitman - Thursday, June 13, 2024
The Lions organization cites the fact that device driven creativity has expand ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- Omnicom Reimagines Its 'Cannes Cove'
Mediapsssst, Richard Whitman - Wednesday, June 12, 2024
Highlights include a session with CEO John Wren and others about commer ...
- Best Pharma Ads: Cremating Paper Replicas Of Human Organs
Pharma & Health Insider, Les Luchter - Thursday, June 13, 2024
"Paper Organs" shows how a Taiwan medical group helped break a Chine ...
- Cannes Convo: WPP's Read, X's Musk Will Discuss Innovation, AI
Mediapsssst, Richard Whitman - Tuesday, June 11, 2024
The session, hosted by WPP, will be held at the Lumiere Theat ...
- Mattel's Kreiz Named Cannes Entertainment Person Of The Year
MAD, Steve McClellan - Friday, June 7, 2024
The festival credits him with leading a multi-year transformation strategy that establish ...
- Jury Head Cindy Gallop On Change And Cannes 2024
Mad Blog, Barbara Lippert - Friday, June 7, 2024
What's changed at Cannes: "much less endorsement and celebration of the wor ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- Game Changing Creative: Titanium Short List Revealed
Mediapsssst, Richard Whitman - Tuesday, June 4, 2024
Among the shortlisted campaigns is the CeraVe skincare effort featuring actor Micha ...
- Travis And Jason Kelce To Appear At The Cannes Ad Festival
Mediapsssst, Richard Whitman - Sunday, May 26, 2024
They'll be originating an episode of their well-known podcast New Heights fr ...