- WideOrbit Starts Demand-Side Platform, ZingX
Television News Daily, Wayne Friedman - Thursday, January 12, 2023
WideOrbit says ZingX will be available in 184 out of 210 market ...
- 2022 U.S. Box-Office Revenue Hits $7.4B, Down 34% From 2019
MediaDailyNews, Wayne Friedman - Monday, January 2, 2023
The 2022 box office is up 64% vs. a year ago b ...
- 'Avatar,' The Way Of The Box Office, Records Third-Highest Opening This Year
MediaDailyNews, Wayne Friedman - Sunday, December 18, 2022
"Avatar: The Way of Water" was the third-highest opening globally since 202 ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Movie Box-Office Nearly Double A Year Ago, 33% Behind Pre-Pandemic
MediaDailyNews, Wayne Friedman - Sunday, November 20, 2022
Domestic box-office revenue is up nearly 94% to $6.6 billion vs. ...
- 'Black Panther: Wakanda Forever' Rules The Movie Kingdom For November -- $180M Box Office
MediaDailyNews, Wayne Friedman - Sunday, November 13, 2022
"Black Panther: Wakanda Forever" delivered the best November result ever for ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'
MediaDailyNews, Wayne Friedman - Monday, October 31, 2022
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...
- Conservative Web Sites Lost Traffic In September: Report
Publishers Daily, Ray Schultz - Tuesday, October 25, 2022
Most conservative web sites suffered traffic declines in September -- particularly Foxnews.co ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M Opening
Television News Daily, Wayne Friedman - Monday, October 24, 2022
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- 'Halloween Ends' Pulls $41.3M, Wins Movie Weekend - With Simultaneous Peacock Opening
MediaDailyNews, Wayne Friedman - Sunday, October 16, 2022
"Universal has released four of the 12 films that have opened ...
- FreeWheel, Comscore Launch Advanced CTV Contextual Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Users of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Comscore says Dentsu will become the first media agency network to partn ...
- Sony's 'Woman King' Crowns Mid-Sept. Movie Weekend, $19M Box Office
Television News Daily, Wayne Friedman - Sunday, September 18, 2022
Sony Pictures was efficient with its TV marketing dollars for "King" wi ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Fox says the Comscore deal means it can now use significantly larg ...
- Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?
TV Watch, Wayne Friedman - Friday, September 2, 2022
Netflix is reportedly telling media buyers it will start its new ...
- Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Digital News Daily, Karlene Lukovitz - Friday, August 19, 2022
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safe ...
- 'Nope' Scores $44M At Box Office, Movie Studios' TV Ad Spend Down 21%
MediaDailyNews, Wayne Friedman - Sunday, July 24, 2022
Coming in at $44 million, according to Comscore, "Nope" had the highe ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Comscore Taps CFO Carpenter As CEO, Livek Retires As Largest Non-Institutional Shareholder
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Shortly after announcing plans to retire as CEO and Executive Chair, Liv ...
- Universal's 'Minions: The Rise of Gru' Soars To New July 4 Weekend Record
MediaDailyNews, Wayne Friedman - Monday, July 4, 2022
"Minions" dominated national TV theatrical marketing in the last 2 weeks, drivi ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- 41% Of U.S. OTT Households Are 'Diverse'
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
Non-white households' share is up from 39% two years ago. ...
- 'Elvis' Struts To Pre-July 4 Weekend With $30.5M Opening, Ties With 'Top Gun'
MediaDailyNews, Wayne Friedman - Sunday, June 26, 2022
"Elvis" surged to the top of the North American theatrical ranking, ti ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
The certification comes as Magnite looks to make measurement easier for i ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- CTV Viewing Hours Grow Nearly 20% In March -- 122 Hours Per Household
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Although some recent analysis points to a slowdown, streaming consumption continues ...
- Paramount's 'Top Gun: Maverick' Hits Another Record In Second Week, $86M Box Office
Television News Daily, Wayne Friedman - Sunday, June 5, 2022
"The domestic hold of 32% is the lowest percent change for a ...