- 'Top Gun: Maverick' Flies High To $156M In Box Office For Memorial Day Opening Weekend
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Wall-to-wall national TV advertising helped rocket "Top Gun: Maverick" to the franchise ...
- Donaldjtrump.com Sees Surge In Traffic, Albeit For A Fundraising Site
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2022
"While the steep audience declines that Mr. Trump's website has endured ...
- Disney's 'Doctor Strange,' With Heavy TV Advertising, Conjures Up $185M For Box Office
Television News Daily, Wayne Friedman - Sunday, May 8, 2022
"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with ...
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
Specifically, 41% of consumers said they initiated an online search after seei ...
- Comscore Q1 Revenue Rises 4%: Losses Narrow, TV Measurement Expands
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Comscore saw "double digit" percentage revenue growth in its TV measurement busines ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
Comscore said it is making methodological changes to deal with Google's deprecati ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product Business
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2022
Viane, who will oversee all Comscore's movie-related products including its Box Offi ...
- 'Sonic 2': Families Drive Massive $71M Box Office
MediaDailyNews, Wayne Friedman - Sunday, April 10, 2022
An estimated $15.62 million was spent on national TV advertising for t ...
- 'The Batman,' Still Dominant, Adds Another $36.8M In Box-Office Sales
MediaDailyNews, Wayne Friedman - Sunday, March 20, 2022
"The Batman" only lost 45% from its previous week, according to Comsco ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- Comscore Begins Search For New CEO, Livek Will Retire
MediaDailyNews, Joe Mandese - Monday, February 28, 2022
Executive search firm Spencer Stuart has been retained to handle the sear ...
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Ripley will lead the company's "narrative around ad technology, data and cross-platfo ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
As big network groups look to establish alternative currencies for TV measuremen ...
- Media Brands Maintain Strong Presence on Social Apps
Research Intelligencer, - Friday, February 25, 2022
Publishers last year had 35% share of voice, while media and entertainme ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- MRC Updates Comscore Audit, Says Report Expected In Early Q3
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
Comscore resubmitted its TV service to the MRC's accreditation process in Octob ...
- 2021 Media Supplier of the Year: NewsGuard
Agency of the Year, Joe Mandese - Monday, January 10, 2022
By working with agencies to use its ratings as part of "inclusio ...
- Paramount's 'Scream' Ends 'Spider-Man' Reign With $30.6M At Box Office
MediaDailyNews, Wayne Friedman - Sunday, January 16, 2022
"Scream" spent a modest $6.2 million in estimated national TV advertising f ...
- FTC Can Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
A federal judge has rejected Facebook's request to dismiss antitrust claims stemmi ...
- Young Moviegoers Help 'Spider-Man' Post Another $33M
MediaDailyNews, Wayne Friedman - Sunday, January 9, 2022
"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossi ...
- 892 Major Brands Run Digital Ads On Hundreds Of Sites Spreading Election Misinformation
Data & Programmatic Insider, Laurie Sullivan - Monday, January 3, 2022
81% of the 113 U.S. websites known to have spread election misinformati ...
- Hundreds Of Major Brands Still Funding Election Misinformation Sites
Marketing Politics Weekly, Joe Mandese - Monday, January 3, 2022
"The vast majority of the sites spreading election misinformation a year a ...
- Box Office Rises To $4.5 Billion In 2021, 'Spider-Man' 10th-Best Theatrical Of The Year
MediaDailyNews, Wayne Friedman - Sunday, January 2, 2022
"Spider-Man: No Way Home" started off 2022 strong, adding another big ha ...
- Sony's 'Spider-Man' Grabs Another $81.5M In Revenues
MediaDailyNews, Wayne Friedman - Sunday, December 26, 2021
"Spider-Man" has totaled $467.3 million in North American theaters to date, wi ...
- 'Spider-Man: No Way Home' Slings To Third-Best Theatrical Opening Ever, With $253M
MediaDailyNews, Wayne Friedman - Sunday, December 19, 2021
Sony Pictures spent an estimated $14.9 million in national TV advertising ...
- Spielberg's 'West Side Story' Starts At Modest $10.5 Million, Leading All Movies
MediaDailyNews, Wayne Friedman - Monday, December 13, 2021
Industry analysts were expecting $13 million for the period. Still, Twentieth Centu ...
- National TV Airings, Spend, Impressions Down 23% To 36% In Q3 Vs. 2019 So Far
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
Estimated national TV spending sank 26% lower than in 2019 to $292 ...