- Universal's 'Minions: The Rise of Gru' Soars To New July 4 Weekend Record
MediaDailyNews, Wayne Friedman - Monday, July 4, 2022
"Minions" dominated national TV theatrical marketing in the last 2 weeks, drivi ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- 41% Of U.S. OTT Households Are 'Diverse'
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
Non-white households' share is up from 39% two years ago. ...
- 'Elvis' Struts To Pre-July 4 Weekend With $30.5M Opening, Ties With 'Top Gun'
MediaDailyNews, Wayne Friedman - Sunday, June 26, 2022
"Elvis" surged to the top of the North American theatrical ranking, ti ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
The certification comes as Magnite looks to make measurement easier for i ...
- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- CTV Viewing Hours Grow Nearly 20% In March -- 122 Hours Per Household
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Although some recent analysis points to a slowdown, streaming consumption continues ...
- Paramount's 'Top Gun: Maverick' Hits Another Record In Second Week, $86M Box Office
Television News Daily, Wayne Friedman - Sunday, June 5, 2022
"The domestic hold of 32% is the lowest percent change for a ...
- 'Top Gun: Maverick' Flies High To $156M In Box Office For Memorial Day Opening Weekend
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Wall-to-wall national TV advertising helped rocket "Top Gun: Maverick" to the franchise ...
- Donaldjtrump.com Sees Surge In Traffic, Albeit For A Fundraising Site
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2022
"While the steep audience declines that Mr. Trump's website has endured ...
- Disney's 'Doctor Strange,' With Heavy TV Advertising, Conjures Up $185M For Box Office
Television News Daily, Wayne Friedman - Sunday, May 8, 2022
"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with ...
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
Specifically, 41% of consumers said they initiated an online search after seei ...
- Comscore Q1 Revenue Rises 4%: Losses Narrow, TV Measurement Expands
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Comscore saw "double digit" percentage revenue growth in its TV measurement busines ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
Comscore said it is making methodological changes to deal with Google's deprecati ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product Business
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2022
Viane, who will oversee all Comscore's movie-related products including its Box Offi ...
- 'Sonic 2': Families Drive Massive $71M Box Office
MediaDailyNews, Wayne Friedman - Sunday, April 10, 2022
An estimated $15.62 million was spent on national TV advertising for t ...
- 'The Batman,' Still Dominant, Adds Another $36.8M In Box-Office Sales
MediaDailyNews, Wayne Friedman - Sunday, March 20, 2022
"The Batman" only lost 45% from its previous week, according to Comsco ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- Comscore Begins Search For New CEO, Livek Will Retire
MediaDailyNews, Joe Mandese - Monday, February 28, 2022
Executive search firm Spencer Stuart has been retained to handle the sear ...
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Ripley will lead the company's "narrative around ad technology, data and cross-platfo ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
As big network groups look to establish alternative currencies for TV measuremen ...
- Media Brands Maintain Strong Presence on Social Apps
Research Intelligencer, - Friday, February 25, 2022
Publishers last year had 35% share of voice, while media and entertainme ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- MRC Updates Comscore Audit, Says Report Expected In Early Q3
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
Comscore resubmitted its TV service to the MRC's accreditation process in Octob ...
- 2021 Media Supplier of the Year: NewsGuard
Agency of the Year, Joe Mandese - Monday, January 10, 2022
By working with agencies to use its ratings as part of "inclusio ...