- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- 'Ghostbusters: Afterlife' Screens $44M At Opening Weekend, 'King Richard' Underwhelms
MediaDailyNews, Wayne Friedman - Sunday, November 21, 2021
Sony Pictures spent about half of its $16.5 million in national ...
- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Securing A Single Media Currency Is Tricky
TV Watch, Wayne Friedman - Friday, November 12, 2021
NBCUniversal is now in the process of evaluating some 80 proposals amo ...
- Comscore Pushing 'Currency' Status For 2021-22 Upfront
Digital News Daily, Karlene Lukovitz - Tuesday, November 9, 2021
The company is in talks with national TV networks to use Comsco ...
- Marvel's 'Eternals' Has 5th-Best Movie Opening In Pandemic Era
MediaDailyNews, Wayne Friedman - Sunday, November 7, 2021
Disney/Marvel's "Eternals" broke no opening weekend records for a Marvel franchise movi ...
- October's Movies Earn $638M In Theaters, 'Dune' Now Tops At Box Office
Television News Daily, Wayne Friedman - Sunday, October 31, 2021
"Dune" posted a second weekend total of $15.5 million -- now totali ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- 'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
Television News Daily, Wayne Friedman - Sunday, October 24, 2021
National TV ads were placed primarily on NFL Football and Major Leag ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for i ...
- Twitter Unveils New Tools to Help Brands In Q4
Digital News Daily, Colin Kirkland - Friday, September 17, 2021
Twitter this week updated the ad community on a wide variety ...
- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involvi ...
- Disney's 'Shang-Chi' Rings Labor Day Box-Office Bell, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, September 6, 2021
Comscore said the action/fantasy film earned an estimated $75.5 million for thr ...
- Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
Digital News Daily, Karlene Lukovitz - Wednesday, August 25, 2021
Comscore and the MRC had been targeting an early 2022 start da ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2021
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
TV Watch, Wayne Friedman - Monday, August 16, 2021
Nielsen has had other longstanding issues with marketers and media, such ...
- Comscore To Offer Deduped CTV Measurement Across YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Monday, August 9, 2021
The new capability will let marketers measure combined co-viewing for YouTube a ...
- Fox Adds National TV Measurement With Comscore
Digital News Daily, Karlene Lukovitz - Friday, August 6, 2021
Fox says it supports a "multi-currency marketplace." ...
- Comscore To Integrate First-Party Data Into Its Cookie-Free Solution
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
The capability was developed in conjunction with Experian, InfoSum and LiveRamp. ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisio ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Comscore Posts Higher Loss In Q1, Small Revenue Gain
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The loss includes a $15.3-million non-cash charge related to Comscore's January recapitalizati ...
- ViacomCBS Adds Comscore For Linear National Currency
Digital News Daily, Karlene Lukovitz - Tuesday, April 27, 2021
That option is now available in addition to the Nielsen national ...
- Comscore Gains Access To Sling TV Data For Advanced TV Push
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
Under an extended agreement with Dish Media, Comscore will license viewership da ...
- Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting Audience
Digital News Daily, Karlene Lukovitz - Friday, April 9, 2021
Sun's assertions about Nielsen's local panel come as Nielsen is also faci ...