- Paramount's 'Scream' Ends 'Spider-Man' Reign With $30.6M At Box Office
MediaDailyNews, Wayne Friedman - Sunday, January 16, 2022
"Scream" spent a modest $6.2 million in estimated national TV advertising f ...
- FTC Can Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
A federal judge has rejected Facebook's request to dismiss antitrust claims stemmi ...
- Young Moviegoers Help 'Spider-Man' Post Another $33M
MediaDailyNews, Wayne Friedman - Sunday, January 9, 2022
"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossi ...
- 892 Major Brands Run Digital Ads On Hundreds Of Sites Spreading Election Misinformation
Data & Programmatic Insider, Laurie Sullivan - Monday, January 3, 2022
81% of the 113 U.S. websites known to have spread election misinformati ...
- Hundreds Of Major Brands Still Funding Election Misinformation Sites
Marketing Politics Weekly, Joe Mandese - Monday, January 3, 2022
"The vast majority of the sites spreading election misinformation a year a ...
- Box Office Rises To $4.5 Billion In 2021, 'Spider-Man' 10th-Best Theatrical Of The Year
MediaDailyNews, Wayne Friedman - Sunday, January 2, 2022
"Spider-Man: No Way Home" started off 2022 strong, adding another big ha ...
- Sony's 'Spider-Man' Grabs Another $81.5M In Revenues
MediaDailyNews, Wayne Friedman - Sunday, December 26, 2021
"Spider-Man" has totaled $467.3 million in North American theaters to date, wi ...
- 'Spider-Man: No Way Home' Slings To Third-Best Theatrical Opening Ever, With $253M
MediaDailyNews, Wayne Friedman - Sunday, December 19, 2021
Sony Pictures spent an estimated $14.9 million in national TV advertising ...
- Spielberg's 'West Side Story' Starts At Modest $10.5 Million, Leading All Movies
MediaDailyNews, Wayne Friedman - Monday, December 13, 2021
Industry analysts were expecting $13 million for the period. Still, Twentieth Centu ...
- National TV Airings, Spend, Impressions Down 23% To 36% In Q3 Vs. 2019 So Far
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
Estimated national TV spending sank 26% lower than in 2019 to $292 ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- 'Ghostbusters: Afterlife' Screens $44M At Opening Weekend, 'King Richard' Underwhelms
MediaDailyNews, Wayne Friedman - Sunday, November 21, 2021
Sony Pictures spent about half of its $16.5 million in national ...
- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Securing A Single Media Currency Is Tricky
TV Watch, Wayne Friedman - Friday, November 12, 2021
NBCUniversal is now in the process of evaluating some 80 proposals amo ...
- Comscore Pushing 'Currency' Status For 2021-22 Upfront
Digital News Daily, Karlene Lukovitz - Tuesday, November 9, 2021
The company is in talks with national TV networks to use Comsco ...
- Marvel's 'Eternals' Has 5th-Best Movie Opening In Pandemic Era
MediaDailyNews, Wayne Friedman - Sunday, November 7, 2021
Disney/Marvel's "Eternals" broke no opening weekend records for a Marvel franchise movi ...
- October's Movies Earn $638M In Theaters, 'Dune' Now Tops At Box Office
Television News Daily, Wayne Friedman - Sunday, October 31, 2021
"Dune" posted a second weekend total of $15.5 million -- now totali ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- 'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
Television News Daily, Wayne Friedman - Sunday, October 24, 2021
National TV ads were placed primarily on NFL Football and Major Leag ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for i ...
- Twitter Unveils New Tools to Help Brands In Q4
Digital News Daily, Colin Kirkland - Friday, September 17, 2021
Twitter this week updated the ad community on a wide variety ...
- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involvi ...
- Disney's 'Shang-Chi' Rings Labor Day Box-Office Bell, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, September 6, 2021
Comscore said the action/fantasy film earned an estimated $75.5 million for thr ...
- Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
Digital News Daily, Karlene Lukovitz - Wednesday, August 25, 2021
Comscore and the MRC had been targeting an early 2022 start da ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2021
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
TV Watch, Wayne Friedman - Monday, August 16, 2021
Nielsen has had other longstanding issues with marketers and media, such ...
- Comscore To Offer Deduped CTV Measurement Across YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Monday, August 9, 2021
The new capability will let marketers measure combined co-viewing for YouTube a ...
- Fox Adds National TV Measurement With Comscore
Digital News Daily, Karlene Lukovitz - Friday, August 6, 2021
Fox says it supports a "multi-currency marketplace." ...
- Comscore To Integrate First-Party Data Into Its Cookie-Free Solution
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
The capability was developed in conjunction with Experian, InfoSum and LiveRamp. ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisio ...