- Roku Head Of Marketing Talks About Plans For 2022
Data & Programmatic Insider, Laurie Sullivan - Monday, January 10, 2022
Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 10, 2022
A Borrell Associates report shows that 2022 marks the beginning of ...
- 72% Plan CTV Ad Spend Hikes, Despite Fraud, Reach/Frequency Management Concerns
Advanced TV Insider, Karlene Lukovitz - Friday, January 7, 2022
Nearly half of brand, agency and other executives in a global surv ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
The service will offer deduplicated analysis of media consumption and audiences acro ...
- Smartly.io Acquires Ad-Lib.io, Expanding From Facebook Into CTV And Google Ecosystem
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimizati ...
- Nielsen Says New Tool Predicts Who's Watching CTV Programs Within Households, In Real Time
Digital News Daily, Karlene Lukovitz - Wednesday, January 5, 2022
Nielsen says that the tool, Streaming Signals, will help advertisers optimize ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- NBCU Starts NBCUnified, First-Party Identity Platform For Marketers To Match Data
Television News Daily, Wayne Friedman - Wednesday, January 5, 2022
NBCU will have its own proprietary "clean" rooms, where marketers, brands a ...
- Google Bids Adieu To 2021, As Execs Look Ahead To 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 31, 2021
Like the crystal ball in New York City's Times Square, the dood ...
- Digital Media Records Soaring Stock Gains In 2021, Netflix, Facebook Lead Efforts
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
Traditional TV-centric media generally headed south, including Walt Disney and Discovery. Howeve ...
- Mobile Use Helps Traditional Radio Strengthen Its Staying Power
Mobile Insider, Wayne Friedman - Thursday, December 30, 2021
Traditional U.S. radio listening got back to its pre-pandemic levels in mid-202 ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 Predictions
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 29, 2021
Connected TV is set to grab ad dollars from digital budgets, n ...
- Samba TV Hires Amazon Exec Robert Coon As CRO
Television News Daily, Wayne Friedman - Wednesday, December 29, 2021
Samba TV has added to its growing executive team by hiring form ...
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- Rik Van Der Kooi Steps Down At Microsoft Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
Rob Wilk, head of the Strategic Sales team, will take on t ...
- IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
Nielsen One Alpha will focus on ad campaigns, not programming, and ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Netflix Adds Voice Assistant Technology SoundHound
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
The deal means that smart TV set-top manufacturers can now integrate Netflix ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
Digital News Daily, Karlene Lukovitz - Friday, December 17, 2021
Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Increased CTV Spend Comes With Heightened Q4 2021 Ad Fraud
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
Activity by one big ad-fraud scheme is already 20 times higher th ...
- Infutor Adds Onboarding, Crosswalk Capability For 150 Million CTV Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
The goal is to make it easier to reach and activate connect ...
- Holiday Season Blues: Rise Of Connected TV Advertising Leads To Surge In Ad Fraud
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The boom in connected TV advertising is yielding sharply higher CTV ...
- Streamer Growth Results in More Competition, Cutbacks In CTV Homes
Television News Daily, Wayne Friedman - Friday, December 10, 2021
U.S. viewers are watching more advertising video-on-demand services than subscription video-on-demand platform ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Advanced TV Insider, Karlene Lukovitz - Friday, December 10, 2021
CTV will account for about 12% of total global TV ad spendi ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic Video
Digital News Daily, Karlene Lukovitz - Thursday, December 9, 2021
Data from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- Connected TV Will Be Biggest Source Of Growth For TV Ad Spending
Research Intelligencer, - Monday, December 6, 2021
The growing number of consumers who watch video on internet-connected devices li ...