- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV Devices
Television News Daily, Wayne Friedman - Friday, April 8, 2022
In Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- Consumer Demand For Cross-Platform Functionality Will Force Aggregation
Video Insider, Karlene Lukovitz - Tuesday, April 5, 2022
More than 20% of U.S. consumers say they subscribe to too ma ...
- DirecTV Starts DirecTV Advertising, Leifer To Head Up New Division
Television News Daily, Wayne Friedman - Friday, April 1, 2022
DirecTV is starting its own ad sales team headed by DirecTV ...
- Co-viewing On CTV Apps Slightly Outpaces Linear TV
Television News Daily, Wayne Friedman - Friday, April 1, 2022
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by H ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- New CTV Fraud Scheme ViperBot Stealing $8 Million A Month
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Although DoubleVerify says customers are currently protected from the scheme, ViperBot continu ...
- YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
Adding TV shows to its existing movie offerings is part of YouTube ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Innovid CMO Stephanie Geno Leads Like 'Mother Of Dragons' Khaleesi
Performance Marketing Insider, Laurie Sullivan - Monday, March 7, 2022
CMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global ta ...
- Lotame Builds On Its Executive Team
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Lotame on Monday announced three major promotions to strengthen its executive tea ...
- How Connected TV Drove Cannaluxe's CBD Skincare Launch
CPG Insider, Steve Ellwanger - Friday, March 4, 2022
"Given the limitations with paid social ads, we wanted to leverage t ...
- Native Ads On Television Grab More Viewer Attention Than Traditional Formats
Research Intelligencer, - Friday, March 4, 2022
Ad "extensions" that break the monotony of back-to-back traditional ads on connect ...
- Datonics, Atedra Release New CTV Data Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- Biden's State Of The Union Address Earns 38.2M Viewers, Highest Since 2019
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Viewing totals for this year's address included both out-of-home and CTV viewin ...
- TiVo Platform Using First-Party Data To Bridge Linear-CTV Targeting Gap
Digital News Daily, Karlene Lukovitz - Tuesday, March 1, 2022
The new suite of end-to-end advertising solutions uses deterministic linear TV viewersh ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying Platform
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Simulmedia is starting up a program that will make third-party data availab ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
LiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
The new "premium marketplace" gives clients the option of paying based ...
- BMO Initiates DoubleVerify With An 'Outperform' Rating
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
Citing long-term demand from the digital ad industry for its verification, fra ...
- Nielsen Adds CTV Streaming Data To Media Planning Solution
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
Nielsen Media Impact's cross-media insights and analytics now include streaming channels, ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Roku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
MediaDailyNews, Tony Jarvis - Friday, February 18, 2022
It became even more evident that the industry is moving toward multip ...
- QR Codes For TV: Insights From An Insider
Advanced TV Insider, Karlene Lukovitz - Friday, February 18, 2022
As usual, optimizing this tech is not as easy as it m ...
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
The Trade Desk on Tuesday said it launched a new supply-side produ ...