- Connected TV Will Be Biggest Source Of Growth For TV Ad Spending
Research Intelligencer, - Monday, December 6, 2021
The growing number of consumers who watch video on internet-connected devices li ...
- While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May Change
TV Watch, Wayne Friedman - Monday, December 6, 2021
Is there enough ad inventory to accommodate all veteran, big branded ...
- Unruly Intros Content-Driven Targeting For Programmatic CTV
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The solution enables buyers to specify which shows ads will run ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Behind TikTok's Aggressive Push Into Connected TVs, Devices
Video Insider, Karlene Lukovitz - Tuesday, November 23, 2021
To attract more advertising, TikTok needs to gain more trust, not ju ...
- Innovid Enters China, Taps Former Google, Publicis Exec To Lead
Digital News Daily, Karlene Lukovitz - Wednesday, November 17, 2021
Chinese CTV audiences now reachable by the platform, along with those ...
- DoubleVerify Sees Video Impressions Measured Rise Nearly 60%
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 17, 2021
Also, revenue for the company in Q3 rose 36% to $83.1 millio ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market Advertisers
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Measurable outcomes include return on ad spend/ROAS. ...
- Hulu, YouTube And Roku Lead CTV Ad Spend For 2021
Television News Daily, Wayne Friedman - Friday, November 12, 2021
Hulu is forecast to hit $3.13 billion in 2021, with YouTube ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum
Television News Daily, Wayne Friedman - Sunday, November 14, 2021
FAST platforms -- free (no subscription fee) ad-supported services -- are 2 ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, International
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Integral Ad Science plans to launch a beta before the end ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlate
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
The combined capabilities will enable integrated brand safety and contextual optimization f ...
- Connected TV Now Comprises 40% Of Trade Desk's Business
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Total revenue for the demand-side platform was up 39% to $301.1 milli ...
- FuboTV Grows To Nearly 1M Subs As Q3 Revenue More Than Doubles, Stocks Sink
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
FuboTV's revenue rose 156% to $156.7 million. The company trimmed its n ...
- Brands Face 'Data Dilemma' Amid Disruptions To Media Marketplace
Research Intelligencer, - Tuesday, November 9, 2021
Changes in data strategies have led many brands to increase their med ...
- High-Priced Scatter Deals May Not Worry Brand Advertisers
Television News Daily, Wayne Friedman - Monday, November 8, 2021
The growth of CTV media deals may be having a major effe ...
- CTV: 56% Of Buyers Expect To Up Spend In Next 12 Mos., 92% Bought Programmatically In Past 12 Mos.
Digital News Daily, Karlene Lukovitz - Monday, November 8, 2021
While 70% are currently buying CTV ads from device manufacturers, 64% fr ...
- CTV Secures Its Leading Share Of Video Ad Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, November 5, 2021
CTV's share of impressions has been 35% or higher in each ...
- SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain Issues
Television News Daily, Wayne Friedman - Thursday, November 4, 2021
Two advertising categories in particular -- automotive and travel -- have be ...
- OMG Initiative Calls For Industrywide CTV Standards
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, whe ...
- eMarketer: U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain Share
Advanced TV Insider, Karlene Lukovitz - Friday, October 29, 2021
By 2023, Hulu and YouTube will still be the top two platfor ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading Share
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
This year's CTV business will grow 38%, eMarketer says. Hulu is project ...
- TV Ads Will Straddle Streaming AND Linear For Years To Come
Media Insider, Dave Morgan - Thursday, October 28, 2021
Linear isn't going away any time soon, and the implications are signific ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- Amazon Finds Podcasts, Voice Connect Emotionally With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Wondery, an Amazon Music company acquired in December 2020, commissioned studies th ...
- Tremor Gets Exclusive Access To ACR Targeting Data From 20M Smart TVs
Digital News Daily, Karlene Lukovitz - Tuesday, October 26, 2021
DSP and SSP platforms will add ACR viewing habits data from T ...
- CTV Viewers Skew Younger Than Legacy TV Viewers
Television News Daily, Wayne Friedman - Monday, October 25, 2021
For example, where viewers 55+ comprise the dominant share of traditional ...