- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads
Digital News Daily, Karlene Lukovitz - Monday, October 25, 2021
The Statista survey for Magnite also finds CTV viewers to mirror U. ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive
Advanced TV Insider, Karlene Lukovitz - Friday, October 22, 2021
For long-term business model stability, addressing invasiveness concerns is as or mo ...
- Let's Not Screw This Up
Media Insider, Dave Morgan - Thursday, October 21, 2021
Now, more than ever, as ad tech invades the world's media scree ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will a ...
- 70% Of Buyers Say All TV Should Be Bought On Impressions
Digital News Daily, Karlene Lukovitz - Wednesday, October 13, 2021
The converged-TV study also finds that investing at least 10% of impressio ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...
- Ad Execs: Facebook's Loss Is CTV's Gain
RTBlog, Joe Mandese - Monday, October 11, 2021
Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds." ...
- Super Smart TVs Offer More, Redefine What Connected TV Can Do
TV Watch, Wayne Friedman - Monday, October 11, 2021
Sky Glass looks to replace satellite-delivered TV programming and revamp playlists. ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Last year, more YouTube viewers watched content on their big TV scree ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Looking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Nielsen puts its streaming measurement products -- programming content, advertising and platfor ...
- Advertisers Value Addressable TV... But Lack Consensus On Defining It
Digital News Daily, Karlene Lukovitz - Wednesday, October 6, 2021
One marketing manager admitted: "I can't quite seem to remember the preci ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting f ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
Data & Programmatic Insider, Laurie Sullivan - Monday, October 4, 2021
The IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV
Advanced TV Insider, Karlene Lukovitz - Friday, October 1, 2021
Large percentages of TV buyers surveyed by Xandr plan budget increases f ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV Deals
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The Premium Video Catalog streamlines the process of buying inventory to overco ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraisi ...
- Advertiser Perceptions Reorganizes Intel Team: Expands Into CTV, Trust, Identity, Etc.
MediaDailyNews, Joe Mandese - Thursday, September 30, 2021
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoti ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to gr ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Same Ads On CTV/OTT Lose Viewers' Attention, Depending On Frequency
Television News Daily, Wayne Friedman - Wednesday, September 22, 2021
TV commercial wear-out isn't just about too much frequency of viewing spot ...
- TV Award Shows Record Big Viewer Declines In Streaming, Apps
Television News Daily, Wayne Friedman - Thursday, September 16, 2021
LG Ads notes a 12% decline in viewing for award shows ...
- Why Are CTV Ad Rates So High?
Media Insider, Dave Morgan - Wednesday, September 15, 2021
It's a classic situation of lots of money chasing a relatively sma ...
- CTV Platforms Drive 30% Of New OTT Subs, Gen Z Views Video As Much On PCs As TV
Advanced TV Insider, Karlene Lukovitz - Friday, September 10, 2021
Overall, 72% of households report regularly using multiple platforms for video viewin ...
- Innovid Expands IAS Integration To Include CTV Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
The solution offers advertising clients access to reporting based on IAS metri ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
Tinuiti launched a branding campaign that asks CMOs to rethink advertising a ...
- U.S. CTV Households Plateau, But Devices Per Household Soar
Digital News Daily, Karlene Lukovitz - Wednesday, September 8, 2021
CTV devices' presence in rooms in addition to the living/family room ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage
MediaDailyNews, Joe Mandese - Friday, September 3, 2021
The final version provides additional detail related to its consideration of "continuo ...