- Is Cross-TV Network/Streaming Program Promotion Ramping Up?
TV Watch, Wayne Friedman - Wednesday, February 16, 2022
Cross-network program promos have been a no-no for broadcasters. But now, wi ...
- New CTV QR Codes Tout Added Metrics
Digital News Daily, Karlene Lukovitz - Tuesday, February 15, 2022
Metrics include scan rates indicating engagement. ...
- Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big Screens
Advanced TV Insider, Karlene Lukovitz - Friday, February 11, 2022
Big-screen devices pulled a 43% share of opening-day view time, but handhe ...
- Peloton CEO Foley Steps Down As Company Slashes Costs, Plans To Cut 2,800 Jobs
Digital News Daily, Wayne Friedman - Tuesday, February 8, 2022
Peloton Interactive is cutting costs and plans to cut 2,800 jobs ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Running a search engine and running Tinder is 90% a product probl ...
- Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
As NFL games gain popularity, one industry estimate predicts live Super Bo ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...
- Google Unveils Frequency Caps For CTV Ads, Covers 92% Of Ad-Supported Universe
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
"Viewers won't see your ad more than they should as they naviga ...
- YouTube Fiscal-Year Ad Revenue Of $28.8B On Track To Grow CTV, Alphabet Q4 2021 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
Connected TV is YouTube's fastest-growing screen, Google SVP/Chief Business Officer Philipp Schindl ...
- Google Unveils Caps For CTV Ad Impressions -- Why Even Search Agencies Welcome Change
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Search and performance marketers now have a way to control their ...
- 1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify Finds
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
On Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables C ...
- CTV Fraud Schemes Cost $144 Million In 2021
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Four schemes may have cost publishers $1 million to $5 million ...
- DoubleVerify Bows Fully On-Screen Pre-Bid CTV Targeting
Digital News Daily, Karlene Lukovitz - Wednesday, February 2, 2022
Ad inventory can now be verified as 100% on-screen displayed (not runni ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- IAS Adds Live Quality Measurement For CTV Campaigns
Digital News Daily, Karlene Lukovitz - Friday, January 28, 2022
The reporting platform now enables media quality measurement for campaigns with C ...
- Video Poised To Become Dominant Programmatic Display Ad Format
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022 ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- CBS Rebrands National/Local Streaming News Service
Television News Daily, Wayne Friedman - Monday, January 24, 2022
CBS will now have 13 locally based streams -- adding CBS Ne ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
Television News Daily, Wayne Friedman - Monday, January 17, 2022
Some 60% of ad execs surveyed believe, completely or to an exten ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
MediaDailyNews, Joe Mandese - Friday, January 14, 2022
An analyst report cites packaged goods marketers doubling ad spending on t ...
- Travel Bug Hits Consumers, Creating Rare Opportunity For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 13, 2022
Tripadvisor's Travel in 2022: A Look Ahead suggests consumers are likely ...
- Datonics, Simpli.fi Launch CTV Offering Supported By Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
The partnership aims to offer advertisers running campaigns on the Simpli,fi platfo ...
- Integral Ad Science EMEA Appointment Fuels Expansion in Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to bui ...
- Entertainment Marketing Recovers On TV, 'Light' Viewers A Concern
Television News Daily, Wayne Friedman - Monday, January 10, 2022
Two years into the pandemic, linear TV's reach has risen to pre-COV ...