- Growth In VR/AR Hardware Invites User Privacy Concerns
Digital News Daily, Colin Kirkland - Thursday, January 20, 2022
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collecti ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Only a third of consumers feel personalized email recommendations are important, a ...
- Google Launches Desktop Search Page-Experience Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 17, 2022
The rollout begins in February, with a completion date by the e ...
- Pandemic Hankering: How Consumers Have Changed Their Desires And Behaviors
Email Insider, Ray Schultz - Monday, January 17, 2022
We may never return to the way things were before COVID-19, a ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- Horse Trade: Most Consumers Will Share Email And Other Data For Benefits
Email Insider, Ray Schultz - Thursday, January 13, 2022
But many are bothered by excessive messaging and privacy issues, Treasure Da ...
- The BNPL Blues: Buy Now, Pay Later Usage Tied To Credit Problems, Study Says
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Consumers with multiple BNPL accounts and with poor credit are more like ...
- Brands, Here's What Keeps Customers Loyal
Performance Marketing Insider, Laurie Sullivan - Thursday, January 13, 2022
Consumers are growing tired of the focus on brand values, a n ...
- Merkle Unveils Contactless, App-Free Tools To Improve In-Store Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
The company touts the tools as "the first app-free in-store and on-delive ...
- Spotify Launches In-App Clickable Podcast Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
Spotify has introduced a podcast ad feature designed to turn awareness in ...
- Big Payoff For Brands That Appeal To Black Consumers
Digital News Daily, Colin Kirkland - Wednesday, January 5, 2022
A changed business model can be likened to a new frontier, sa ...
- Global Consumers Frustrated By Streaming Platforms' Experience: Content, Price, Navigation
Television News Daily, Wayne Friedman - Tuesday, January 4, 2022
Some 60% of global users think the content they pay for ...
- The COVID-19 Feelings Report
MediaDailyNews, Valerie Moizel - Tuesday, January 4, 2022
Do brands benefit from denial? Should brands give people an emotional esca ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- 65% Of Retailers Expect Returns To Jump During 2021 Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 29, 2021
U.S. consumers returned about $450 billion worth of goods in 2020, a ...
- New Rule Allowing Email Debt Collection Could Hurt Consumers And Firms, Observers Say
Email Marketing Daily, Ray Schultz - Wednesday, December 29, 2021
Collection firms must allow people to opt out of electronic communications. ...
- NFTs Boom In 2022, Fill A Void For Brands Looking To Connect With Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 29, 2021
Non-fungible tokens -- digitally reproducible photos, videos, and audio -- will fi ...
- Consumers Say They Stream Less Video As Choices Multiply
Research Intelligencer, - Monday, December 27, 2021
Netflix has maintained its spot as the most popular video streaming servi ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Independent Industry Self-Regulation Can Work in Big Tech, Too
MediaDailyNews, Laura Brett, Eric Reicin - Friday, December 17, 2021
Advertising self-regulation today can address new misleading practices that are gaining t ...
- By 2030, Consumers Expect These Wild, Virtual Technologies
Digital News Daily, Colin Kirkland - Thursday, December 16, 2021
Ericsson wants consumers to picture their new lives in the metaverse a ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Consumer Reports Finds Shoppers Fear Fake Influencer Reviews
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Most consumers have read reviews they thought were fake, and 26% a ...
- Inflation Spiral Goes Viral: Online Prices Surge, But Discounts Help
Email Insider, Ray Schultz - Thursday, December 9, 2021
Prices have gone up in several product categories -- especially apparel, Ado ...
- Shoppers Are On The March, Planning Both Online And Offline Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 9, 2021
Almost two-thirds of consumers will spend the same amount or more compar ...
- Why Mobile Probably Won't Be The On Ramp To The Metaverse
Mobile Insider, Joe Mandese - Thursday, December 9, 2021
It's the bandwidth, stupid. ...
- CX Measurement Isn't Just About CX, According To New 4As-Ogilvy Report
MAD, Steve McClellan - Tuesday, December 7, 2021
The paper has been issued in advance of this Thursday's CX Effect ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Performance Marketing Insider, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...