- Consumers Prefer Retail Offer Over Original Content
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
According to the DMA's new "Marketer Email Tracking Study," 47% of markete ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's lef ...
- Does Facebook Actually Have An Audience?
VidBlog, P.J. Bednarski - Tuesday, March 7, 2017
If Facebook wants to create its own programming, it must first reali ...
- Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will off ...
- Two Native Ad Giants Partner On Native Programmatic Capabilities
Native Insider, Tobi Elkin - Wednesday, February 22, 2017
Native ad platform companies Bidtellect and TripleLift said they're entering a partnersh ...
- Enterprise Debuts Long-Form Documentary
Marketing Daily, Tanya Gazdik - Monday, February 20, 2017
"Our evolving content strategy is all about telling stories that are emotional ...
- Skyword Launches AI Engine For Personalized Content Marketing
Email Marketing Daily, Jess Nelson - Thursday, February 16, 2017
Skyword announced the launch of a new recommendations engine on Wednesday ...
- AwesomenessTV Is All About Gen Z, CEO Says
Around the Net in Video, P.J. Bednarski - Tuesday, February 14, 2017
All the talk about millennials is getting old, like they are. Awesomeness ...
- Too Many Hearts? How To Make Emails Stand Out On Valentine's Day
Email Marketing Daily, Jess Nelson - Monday, February 13, 2017
Love isn't the only emotion on Valentine's Day, and new research fr ...
- Creating 'Strategic Content' For Search
Performance Marketing Insider, Aaron Baar - Tuesday, February 14, 2017
Search helps brands get found in a crowded marketplace, while content provid ...
- Facebook Hires MTV Exec To Develop Content
Around the Net in Video, P.J. Bednarski - Friday, February 10, 2017
Facebook has hired MTV's Mina Lefevre to head its content development, anoth ...
- StoryPorts Partners With Litmus To Test Interactive Email Campaigns
Email Marketing Daily, Jess Nelson - Thursday, February 9, 2017
The new partnership combines the content-driven technology that helps marketers create emai ...
- Brands Not Delivering On Content, Market Share Goes Unclaimed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Sophisticated search engine algorithms from Bing and Google look for "precise" answe ...
- When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
London Blog, Sean Hargrave - Wednesday, February 1, 2017
The majority of consumers think branded content is just in the w ...
- Tips To Optimize Amazon, Google For Voice Advertising, Marketing
SearchBlog, Laurie Sullivan - Tuesday, January 17, 2017
How do marketers optimize content in a world without screens on devic ...
- Hail To President Uber?
VidBlog, P.J. Bednarski - Tuesday, January 17, 2017
A MediaPost political marketing conference asks the question: How is President-elect Dona ...
- 'Anime Strike' Service Debuts On Amazon
Around the Net in Video, P.J. Bednarski - Monday, January 16, 2017
Amazon started its own on-demand anime outlet. A subscription to the newly unveil ...
- Snapchat Makes It Easier To Discover 'Discover'
Around the Net in Video, P.J. Bednarski - Friday, January 13, 2017
Snapchat began rolling out an update to its mobile apps that mak ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year
Native Insider, Tobi Elkin - Wednesday, January 11, 2017
Native advertising and content marketing will become more effective than advertising ...
- Marketing All Star: Linda Boff
MediaPost All Stars, Karlene Lukovitz - Thursday, January 5, 2017
GE prides itself on its disruptive, experimental culture -- and that go ...
- ROI Stats Are In -- Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social
EuroMail, Sean Hargrave - Friday, January 6, 2017
Email is named top of the league for ROI by eConsultancy on ...
- Why Marketers Are Twenty Times More Interested In Email Than Mobile, Virtually Ignoring Social
EuroMail, Sean Hargrave - Wednesday, January 4, 2017
The stats are in, and the winner is clear. The channel markete ...
- College Choice Ranks Best Master's In Marketing Degrees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 29, 2016
Emerging technologies such as augmented and virtual reality and voice-activated search, ...
- How Will Native Advertising And Content Marketing Unfold In 2017?
Native Insider, Tobi Elkin - Wednesday, December 28, 2016
Marketers will continue to up their game in native advertising and brand ...
- Nativo Collaborates With Ceros On Native Content At Scale
Real-Time Daily, Tobi Elkin - Thursday, December 22, 2016
Native ad-tech firm Nativo said it's working with Ceros, a content creati ...
- PulsePoint CEO Sloan Gaon Says 'Sequential Storyselling' Will Emerge
RTBlog, Tobi Elkin - Friday, December 16, 2016
Sloan Gaon, CEO of PulsePoint, a programmatic technology company, believes "sequential storyselling ...
- 67% Of Email Marketers Will Focus On New Customers In 2017
Email Marketing Daily, Jess Nelson - Wednesday, December 14, 2016
Customer acquisition will be top of mind for email marketers in 201 ...
- Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing
RTBlog, Tobi Elkin - Wednesday, December 14, 2016
Bidtellect CEO Lon Otremba thinks programmatic and content marketing will converge ...
- Most Brands Plan To Increase Marketing Budgets In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2016
Some 70% of marketers will spend more on marketing in 2017, wi ...
- 'Guardian,' 'Vice' Strike Content Partnership Deal
Publishers Daily, Sara Guaglione - Friday, December 9, 2016
The Guardian will bring its journalistic prowess to Vice's brand, and Vi ...