- Erin McPherson Has Top Content Job At Go90
Around the Net in Video, P.J. Bednarski - Thursday, December 8, 2016
The former Maker Studios exec takes over for Terry Denson, Verizon’s longtime ...
- Be Heard Buys Content Agency Kameleon
Around the Net In MAD London, Sean Hargrave - Wednesday, December 7, 2016
The group will buy 100% of Kameleon's equity for an initial considerati ...
- Enterprise Embraces Content Marketing With Digital Magazine
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2016
"Our team is innovating like never before," says Enterprise's Lee Broughton. "We' ...
- Honda Sponsors HGTV Dream Home
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pil ...
- Disney Plans Live 'Star Wars' Promo Event On Twitter
Around the Net in Video, P.J. Bednarski - Wednesday, November 30, 2016
The two companies announced a plan to show "never before seen" conte ...
- Taboola Takes On Fake News Furor
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Post-election, the debate swirling around fake news led Taboola, a provider ...
- Content Marketers Improving Skills
Research Brief, Jack Loechner - Friday, November 18, 2016
Last year the results of the annual content marketing survey indicated th ...
- Why Content And Email Were Meant For Each Other
Around The Net In EU Email Marketing, Sean Hargrave - Monday, November 14, 2016
Email marketing puts you in the driver's seat and allows you ...
- Mattel Turns To Crowdsourcing Community To Create Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Christopher Keenan, EVP of content production at Mattel, wants to create ...
- Busker Live Videos Let A Visitor Pay Twice
VidBlog, P.J. Bednarski - Friday, October 28, 2016
Busker.co presents influencers, musicians and other talent who may also try ...
- BloomReach Acquires Hippo, Creates Content Management Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
BloomReach took a leap into content management Wednesday, announcing the acquisition ...
- Marketers Want To Measure Content's Impact, But How?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
A new report from the Content Marketing Association on measuring effectiveness fou ...
- The Fine Line Between Sponsored Content & Advertising
Publishing Insider, Rich Routman - Thursday, October 13, 2016
The rise of sponsored content has been in the news a l ...
- Order More Swag! Survey Says Advertisers Like Upfronts and NewFronts
VidBlog, P.J. Bednarski - Friday, October 7, 2016
Advertiser Perceptions reports that 51% of respondents to a survey said attendi ...
- Luke's Diners Pop Up All Over For Netflix 'Gilmore' Remake
Around the Net in Video, P.J. Bednarski - Wednesday, October 5, 2016
Luke's Diner was practically a character on "Gilmore Girls" so Netflix ...
- How To Be Successful At Content Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 30, 2016
Some 88% of B2B companies and 76% of B2C companies are doi ...
- Unilever Launches Content Divisions
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
The FMCG giant has partnered with agency group Oliver to create U-Studi ...
- Dear Brands: Sorry We Haven't Mentioned It, But Half Of Us Are Ignoring You
London Blog, Sean Hargrave - Thursday, September 29, 2016
Nearly half of Brits are zoning out brands that pursue them ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- CreativeDrive Appoints Agency Vet Cavallo CFO
MAD, Steve McClellan - Friday, September 16, 2016
New York-based digital content creator and marketing solutions platform CreativeDrive has nam ...
- Honda Motor Europe Appoints DigitasLBi As European Content Agency
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
Honda Motor Europe has appointed DigitasLBi as its pan-European content agency ...
- What Marketing Can Learn About Emotional Storytelling The Data-Based Pixar Way
London Blog, Sean Hargrave - Thursday, September 15, 2016
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like a ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- 'Guardian' Advises Brands To Push A Sales Message In Branded Content
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The Guardian's commercial strategy director Adam Foley believes too many brands th ...
- Yahoo Launches Content Marketing Studio In The UK
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Yahoo is launching its content marketing studio, Yahoo Storytellers, in the ...
- HIRO Media Launches Programmatic Video Content Marketing Engine
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Programmatic video provider HIRO Media announced a new programmatic video content marketi ...
- LinkedIn Launches Conversion Tracking
Around the Net In MAD London, Sean Hargrave - Friday, September 9, 2016
A little under a month after the announcement of its sale ...
- Innovation Push Will Influence Marketers' Staffing Decisions
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Digital marketing platform GumGum and Brand Innovators polled 246 U.S. digital markete ...
- Time Inc.'s In-House Content Studio Has Real-Time Data Advantage
Native Insider, Tobi Elkin - Wednesday, August 17, 2016
The Foundry, Time Inc.'s content studio, boasts a real-time advantage that hel ...
- Adidas Picks AllTogetherNow For Content Strategy
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
The brand's consumer engagement content playbook is designed to be a s ...