Just like that, all the eyes on live video — and the money can’t be far too behind. For example, the e-commerce platform Busker.co, is offering a way for influencers and retailers to make money engaging streaming viewers. In the shopping-is-entertainment mind-set of the Internet, it does that even as it allows you to include a tip to the influencer/creator who hooked you.
As live and interactive video explodes, Busker has an angle because most of the live video selling is in the form of brand awareness and affinity, not really moving product. Liveme.com does what Busker does, very broadly, but it’s mostly a social platform where teens see their stars, and earn tokens and cash, Periscopers can sell product, but a user has to leave to buy. That’s not too smooth.
Busker, which started in May, actually presents publishers/influencers/creators a selling space for their goods and their talent. Once a visitor buys--albums, cookbooks, clothing, baseball caps and more--they continue to interact with the talent while their order is processed. Maybe, they leave some money to that charming host, as a kind of tip.
In essence, many visitors buy a product and then pay the salesperson, though it's not mandatory. Those conversations are through those same familiar bubbles you’re probably used to by now.
I won’t lie. To me it’s all otherworldy. But if you tune in, you’ll get it.
He says some major retailers are about to dive in, but that’s a tricky sale because big business brands and stores need to feel comfortable.. Those YouTube influencers do OK because they follow a script or keep shooting until they get it right. Live presenters present a range of possibilities that can spook a marketer
For a visitor to Busker, “it’s more about a conversation" than anything else, Oosterhof says. But it’s also about a sale, and he thinks that huge live video platforms like Facebook, YouTube and Periscope have no interest in that selling part.
“They’re all about massive scale. For them, it’s all about reach,” and not down at the end of the funnel where cash gets spent. “Commerce is a very different beast,” Oosterhof observes.