- Netflix To Offer 'Exploding Kittens' As Both Game And TV Series
Video Insider, Karlene Lukovitz - Tuesday, April 19, 2022
In a first, Netflix is expanding its free member benefits with ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
The update, open for public comment through May 31, 2022, includes t ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Sinclair says it will partner with USSI Global to offer "the nation ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Responsibility For Ad Quality Differs Depending On Who You Ask
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
For publishers, ad quality doesn't begin and end with the ad. T ...
- Do Streamers Attract 'Light,' Casual TV Viewers?
TV Watch, Wayne Friedman - Wednesday, April 13, 2022
What about those "light" TV viewers? For TV marketers, these consumers ha ...
- Netflix Adds 'Double Thumbs Up' Feature To Hone Content Recommendations
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
The new feature goes beyond the 'Thumbs Up' indicator to let use ...
- Texas Social Media Law Harms Users, Violates First Amendment, Groups Say
Digital News Daily, Wendy Davis - Friday, April 8, 2022
"The First Amendment protects the rights of social media services to publi ...
- Merger Complete, Warner Bros. Discovery Enters Tough Streaming Race
Television News Daily, Wayne Friedman - Friday, April 8, 2022
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billi ...
- Is Sports Wagering Business Really The Savior Of Sports-Focused TV Networks, Pay TV Services?
TV Watch, Wayne Friedman - Thursday, April 7, 2022
Sports betting has been positioned as the savior for much that ...
- Ukrainian Producers Unite To Tell Stories Of The War
Mediapsssst, Richard Whitman - Tuesday, April 5, 2022
There are lots of stories to tell, sadly many of them a ...
- Twitter Seeks New Hearing In Battle Over Editorial Policies
PolicyBlog, Wendy Davis - Thursday, March 31, 2022
Twitter wants the 9th Circuit to reconsider a recent panel decision th ...
- Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
Email Insider, Ray Schultz - Thursday, March 31, 2022
Brands spent more on paid sources in 2021, but earned/unpaid still driv ...
- Media Needs An Honest Reckoning: Part II
MediaDailyNews, Dan Perry - Thursday, March 31, 2022
The main problem in U.S. journalism is not too much subjectivity b ...
- Media Quality Drives Viewer Attention, Measurable Outcomes
Research Intelligencer, - Thursday, March 31, 2022
Brands that improve viewability, brand safety and ad-fraud prevention are more like ...
- Google Uses AI To Detect Searches From People In Personal Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Google, which fields searches daily on topics such as suicide, sexual assaul ...
- Netflix To Open Regional Hub In Warsaw
Digital News Daily, Karlene Lukovitz - Wednesday, March 30, 2022
The company has spent about $115 million on local original content ...
- B2B Content Consumption Booms, With eBooks In First Place
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
Overall content registrations grew by more than 9% last year, NetLine repo ...
- Media Needs An Honest Reckoning: Part 1
MediaDailyNews, Dan Perry - Tuesday, March 29, 2022
Open societies and free markets need dedicated and knowledgeable journalists who ho ...
- Google Ad Showing How App Translates Eye Movement To Run During Oscars
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 25, 2022
The spot shows how the Look to Speak app, which offers customizab ...
- Google Maps Tech Blocks 100M Abusive Business Profile Edits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
Google receives about 20 million daily review contributions from people using Map ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- BuzzFeed Mulls Nixing News Division: Can TV News Networks Do The Same?
TV Watch, Wayne Friedman - Thursday, March 24, 2022
A TV news network could go the same route and just se ...
- Zeta Global Acquires ArcaMax, Email Newsletter Firm
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
The purchase of ArcaMax expands permission-based identities to 235 million, the compa ...
- More Locally Based TV News Businesses Seeking A Bigger National TV Footprint
TV Watch, Wayne Friedman - Tuesday, March 22, 2022
Spectrum News is starting up special coverage of news events anchored ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...
- Upland Software Adds Features To Its B2B Content Operations Platform
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The enhanced platform, Kapost, allows email approval attachments, the company says. ...
- Meta Outlines Content Control Test, Taps Zefr To Develop 'Brand Safety' Solution
MediaDailyNews, Joe Mandese - Thursday, March 17, 2022
It will begin testing in the second half of 2022, and wi ...
- Alfonso Marian Appointed Global CEO, Creative Chief Of Mediabrands Content Studio
MAD, Fern Siegel - Wednesday, February 16, 2022
Marian succeeds (and reports to) Brandan Gaul, who founded the unit ...
- Ad Companies, Businesses Continue To Shutter Services In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
Extreme Reach, a platform for video ad campaigns, will offer its servic ...