- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- PathFactory Names Christine Polewarczyk To Senior Product Marketing, Research Role
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Polewarczyk joins PathFactory from Forrester, where she led B2B content research. ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Brandtech Group Content Company Mofilm Taps Google Veteran As Its New CEO
MAD, Steve McClellan - Tuesday, May 31, 2022
Michelle Vincent, who served for more than a decade at Google, succee ...
- Originals, Exclusives Now The Majority Of Netflix's U.S. Catalog
Video Insider, Karlene Lukovitz - Tuesday, May 31, 2022
Under current growth rates, 75% of the movies and TV seasons availab ...
- Ohio AG Can Proceed With Claim That Google Search Is A 'Common Carrier'
Digital News Daily, Wendy Davis - Wednesday, May 25, 2022
An Ohio judge is allowing AG David Yost to proceed with ...
- Twitter Rolls Out Crisis Misinformation Policy
Digital News Daily, Colin Kirkland - Friday, May 20, 2022
The new policy aims to combat false and potentially harmful information duri ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...
- YouTube Releases Data -- Story Makes The Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Some 80% of people say they are more open to advertising ...
- Lawmakers Urge Social Platforms To Preserve Evidence Of Russian War Crimes
Digital News Daily, Wendy Davis - Thursday, May 12, 2022
House Democrats say they are concerned automated removals can result in t ...
- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?
TV Watch, Wayne Friedman - Friday, May 13, 2022
As we enter the upfront TV season, observe those new free, ad-support ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Living On The Edge: Firms Apply Advanced Computing To Operations And CX
Email Insider, Ray Schultz - Monday, May 9, 2022
Content delivery ranks low, but firms are using high tech to crea ...
- LinkedIn To Show Less Low-Quality Content, Polls Used As Bait In Feed
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 6, 2022
LinkedIn plans to reduce the visibility of some types of content a ...
- Snap Forms Partnership With Cameo, Intros New Ad Format, Expanded Programming
Digital News Daily, Colin Kirkland - Wednesday, May 4, 2022
The partnership will allow Snap advertisers to pay Cameo members to crea ...
- Republicans Question FTC Chair About Ex-Employer's Effort To Block Musk-Twitter Deal
Digital News Daily, Wendy Davis - Wednesday, May 4, 2022
"The Open Markets Institute "appears to believe that the FTC will ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
The Microsoft deal allows for linking ad exposure to online searches. ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- 'Schitt's Creek' Leaving Netflix For Hulu
Digital News Daily, Karlene Lukovitz - Friday, April 29, 2022
The multi-Emmy-winning comedy took off after moving to Netflix in 2017. ...
- HR Firm SHRM Expands Email Use To Reach At-Home Workers
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
The B2B effort includes new input on COVID-19 and working from hom ...
- Nielsen Revenue Inches Up, Acquisition Deal To Close Later This Year
MediaDailyNews, Wayne Friedman - Friday, April 29, 2022
Following news of a proposed buyout last month, Nielsen Holdings posted directional ...
- MGM Motion Picture Heads To Exit Following Amazon Acquisition
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Michael De Luca and Pam Abdy, chairman and president of MGM Studio ...
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
MediaDailyNews, Joe Mandese - Thursday, April 28, 2022
We're "seeing a major shift in feeds from being almost exclusively curat ...
- CNET Refreshes Brand, Leverages SEO To Reinforce It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2022
The refresh aims to support the 99 million monthly visitors worldwide ...
- Not So Breaking News: CNN+ Demise Was Predictable
TV Watch, Wayne Friedman - Tuesday, April 26, 2022
For TV news wannabe streamers, there are different scenarios here, complicated ...
- Supreme Court Sides With Austin In Battle Over Digital Billboards
Digital News Daily, Wendy Davis - Thursday, April 21, 2022
An ordinance that distinguishes between digital billboards based on their location ...
- Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Digital News Daily, Karlene Lukovitz - Wednesday, April 20, 2022
The Entertainment on Demand division foresaw a Q1 decline in penetration f ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- Ericsson's Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Emodo built a solution for context and creative to support brands ...