- Streaming Forecast To Drive Content Spending Past $220 Billion
Research Intelligencer, - Monday, December 20, 2021
Comcast and Disney spend the most on content, including scripted content a ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- YouTube Adds Places Mentioned Link In Videos For Creators
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 15, 2021
"It would be great if we could integrate with Google maps a ...
- Metallica Invests In Video-Sharing TrillerNet
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Heavy-metal band Metallica has invested in TrillerNet, a video-sharing social networking servi ...
- Adobe Unveils Drag-And-Drop Content Creation Tool
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Creative Cloud Express streamlines the process to help brands post content, Ado ...
- Google Updates Political Ads Content Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Google has ended some election ad exemptions and changed its content polici ...
- Discovery, WarnerMedia Merger: 30 Democrats Urge Deep Antitrust Review By Justice Dept.
Video Insider, Karlene Lukovitz - Tuesday, December 7, 2021
The lawmakers urged the DoJ to "conduct a thorough review of th ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Digital News Daily, Colin Kirkland - Friday, December 3, 2021
With student athletes now legally allowed to monetize using their name, imag ...
- Unruly Intros Content-Driven Targeting For Programmatic CTV
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The solution enables buyers to specify which shows ads will run ...
- ViacomCBS To Sell CBS Studio Center For $1.85B
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The "staggering" price reflects elevated demand for L.A.-based TV soundstages as entertainme ...
- Deloitte Digital Acquires Content Agency Madras Global
Email Marketing Daily, Ray Schultz - Tuesday, November 30, 2021
The combined firms will facilitate personal content at scale in diverse channel ...
- Disney To Up Content Spend 32%, To Whopping $33B, In 2022
Video Insider, Karlene Lukovitz - Tuesday, November 30, 2021
That's heft even by top-streamer standards: Netflix is spending about $14 milli ...
- Comcast Has A Hulu Predicament: Keep Or Sell?
TV Watch, Wayne Friedman - Monday, November 29, 2021
NBCU needs to make a big decision soon -- sell off i ...
- Conductor Raises $150M In Funding To Build Out Organic Search Marketing Tech
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
The funding round, led by Bregal Sagemount, represents one of the large ...
- Pinterest Creates TwoTwenty Division To Focus On Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Pinterest on Tuesday began demonstrating its technology strengths with the announcement ...
- Agency Human Design Expands With Experiential, Documentary Units
MAD, Steve McClellan - Monday, November 15, 2021
The agency is bolstering its experiential expansion effort with the hiring ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- House Bill Would Require Platforms To Offer Opt-Outs From Personalized Content
Digital News Daily, Wendy Davis - Wednesday, November 10, 2021
The bipartisan "Filter Bubble Transparency Act" would require platforms to allow use ...
- Microsoft To Integrate Teams With Facebook Parent Meta's Workplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
The "shared vision" between Meta and Microsoft could go further, as th ...
- Sports, Fashion Content Drive Gains In Q3 Web Traffic
Research Intelligencer, - Wednesday, November 10, 2021
Soccer-related content was most popular, driving 74% of website visits during t ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
Meta, the parent company of social media platform Facebook, said on Tuesd ...
- TV Oddities Of COVID Era Are Fading As Normalcy Returns
TVBlog, Adam Buckman - Tuesday, November 9, 2021
It doesn't seem all that long ago that TV content and commercia ...
- Facebook's Anger Content May Have Value For TV
TV Watch, Wayne Friedman - Tuesday, November 2, 2021
Tell me TV networks wouldn't like to get even a slice ...
- Netflix Eyes Former NJ Army Base For Production Site, As ViacomCBS Preps To Sell L.A. Studio
Digital News Daily, Karlene Lukovitz - Wednesday, October 27, 2021
Netflix hopes to create a state-of-the-art facility second in size only ...
- YouTube Head Of Content Partnerships Exits To Become First CCO At Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Malik Ducard spent a decade at YouTube, most recently spearheading the creati ...
- Most Consumers Prefer Online Ads In Exchange For Free News
Research Intelligencer, - Monday, October 25, 2021
Consumers have mixed attitudes about online advertising, with many people expressing concer ...
- IT IQ: Techies Are More Advanced Than Marketers In Delivering Content
Email Insider, Ray Schultz - Friday, October 22, 2021
IT is first in conducting high-level analytics and using feedback from survey ...
- Snap Unveils AR Content Studio: Touts P&G, Verizon, WWE, Shake Shack As Charter Clients
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2021
Dubbed Arcadia -- emphasis on the "AR" -- the studio will ha ...
- Democrats Seek To Regulate Recommendation Engines
PolicyBlog, Wendy Davis - Thursday, October 14, 2021
Four House Democrats have introduced the "Justice Against Malicious Algorithms Act," whi ...
- Facebook Outage Proves Brands Are Vulnerable
Around the Net in Email, Ray Schultz - Tuesday, October 12, 2021
Last week’s Facebook outage proves that marketers need other ways to distribu ...