ERGO Content Automation Services -- a platform that automates content for email newsletters -- is now available on Salesforce AppExchange, the company announced on Wednesday.
The automation product is designed to relieve the tedium of producing email newsletters.
ERGO Content Automation enables firms to create 1:1 content and steer customers with next-best messages based on individual profiling and behavior, the company says.
Dynamic content modules are published in Salesforce Marketing Cloud instance. at an individual level, it adds.
ERGO Content Automation relieves “the arduous task of producing effective email newsletters with limited time and resources,” states John Hendricks, ERGO CEO.
The Salesforce Marketing Cloud integration brings “the power of content automation to even more organizations that are looking to drive more engagement and ROI from their email newsletter programs,” Hendricks adds.
For its part, Salesforce App Exchange sees the product as “a welcome addition to AppExchange, as they power digital transformation for customers," through personalization, says Woodson Martin, GM of Salesforce AppExchange.