- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- Email Content Tool Is Now Available On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
ERGO offers a platform for automating email newsletter content. ...
- High Piracy Levels Continue, 'Loki' Top Pirated TV Show
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Television and video content remains the most pirated -- totaling 67 billi ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- Google Introduces Robots Tag For Indexing Content
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 21, 2022
Google introduced a robots tag Friday for when embedding content on w ...
- Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users ...
- Netflix Maintains Big Lead In 'Demand Share,' Even As Rivals Gain Ground
Television News Daily, Wayne Friedman - Thursday, January 20, 2022
Netflix had a 45% demand share of original content in the U. ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Disney Ramps Up Its D2C Biz: Campbell To Lead 'Content Creation Hub', Earley Named Hulu President
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
The new international content hub Rebecca Campbell leads will be the four ...
- Streaming Sports: Viewers Spend Time On Various Platforms, But TV Still Dominates
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
The 13- to-54-year-old demo spent 46% of their time watching sports ...
- YouTube Originals Trims Programming Efforts, Global Head Susanne Daniels Departs
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
YouTube will only be funding programs via its Black Voices and YouTu ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind Social
Email Insider, Ray Schultz - Tuesday, January 18, 2022
Content marketers are stretched for time -- they spend 33 hours ...
- Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 16, 2022
"The metaverse will turbocharge the movement from profit to purpose," says Dav ...
- IT Is It: Who To Target - In What Channels - When Selling Technology
Email Insider, Ray Schultz - Friday, January 14, 2022
Tech budgets are rising this year, and IT will lead the buyi ...
- How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, January 14, 2022
Forty-five percent of all IT purchases in 2022 will be made fr ...
- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- Blueprint For Engineers: They Still Read Email Newsletters, But Are Subscribing Less
Email Insider, Ray Schultz - Tuesday, January 11, 2022
Podcasts and video are on the rise, and supplier websites are deem ...
- Marketers Rethink Producing Entertainment: Sell Less, Up Brand Values
TV Watch, Wayne Friedman - Friday, January 7, 2022
Flip one popular media approach upside down: Marketers should get paid f ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- Is Streaming Super-Aggregation Inevitable To Avoid Cable TV's Fate?
Video Insider, Karlene Lukovitz - Tuesday, January 4, 2022
As a new study shows, consumers' mounting frustration with content discovery a ...
- Texas Presses To Enforce Law Banning Social Media 'Censorship'
Digital News Daily, Wendy Davis - Friday, December 31, 2021
"Government can require Internet platforms to host speech just like it h ...
- Representation Of Identity Groups Underpins Media Inclusivity
Research Intelligencer, - Monday, January 3, 2022
Accurate portrayals of historically excluded or marginalized people makes shows more engag ...
- Disney Advertising Sales Announces 13 College Bowl Game Sponsors As Bowl Cancellations Loom
Television News Daily, Wayne Friedman - Friday, December 31, 2021
ESPN will air 21 college football bowl games this year. ABC wi ...
- Disney Keeps Moving Forward - It's Not Magic, It's Vision
TV Watch, Wayne Friedman - Thursday, December 30, 2021
Executives see the need for more content at the Disney+ streamer, ...
- Ad Context Affects Consumer Views About Social Values Of Brands
Research Intelligencer, - Tuesday, December 28, 2021
Brands that advertise next to positive articles about environmental issues are mo ...
- Russia Slaps Google, Meta With Record Fines For Not Complying With Content Takedown Orders
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 26, 2021
A Russian court on Friday fined Google $98 million for allegedly faili ...
- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Users of both can deliver digital experiences across audiences, the firm s ...
- Amidst Dramatic SEO Swings, What Marketers Should Expect In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
BrightEdge, known for its SEO focus, on Monday released insights on Bla ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
Video Insider, Karlene Lukovitz - Monday, December 20, 2021
Although commercial and public service broadcasters' content spend remained below 2019 level ...
- Google To Scan Files In Its Cloud Services For Illegal, Harmful Content
Performance Marketing Insider, Laurie Sullivan - Monday, December 20, 2021
A Google policy announced last week gives the company permission to sc ...