- Investment Group Acquires Majority Interest In Phrasee
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The brand language platform hopes to continue its expansion in the Unit ...
- GLOW Hires Ellie Lloyd As ECD
People on the Move, Fern Siegel - Thursday, March 17, 2022
Ellie Lloyd will oversee the agency's campaigns for top entertainment companies. ...
- Nissan Launches March Madness Effort
Marketing Daily, Tanya Gazdik - Monday, March 14, 2022
"I'm also proud that Nissan is increasing our support of the women ...
- Instagram Launches New Creator Lab
Digital News Daily, Colin Kirkland - Friday, March 11, 2022
The new Creator Lab is a hub that aims to teach use ...
- Nissan's Witherspoon Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, March 14, 2022
Rebuilding the Nissan brand was formidable, and Witherspoon has done it wi ...
- Fast Company Recognizes The Innovation Of A Branded Metaverse
Digital News Daily, Colin Kirkland - Wednesday, March 9, 2022
Active Theory was named by Fast Company as a Top 10 innovati ...
- Grey London Taps Wigglesworth As ECD
People on the Move, Fern Siegel - Friday, March 4, 2022
David Wigglesworth will join the agency in May from Droga5 in Lon ...
- Your 'Vacation' Wants To Go To Branson
Marketing Daily, Tanya Gazdik - Thursday, March 3, 2022
"People work really hard for their vacations, and often those vacations fa ...
- Reddit, IPG Mediabrands Announce Global Enterprise Partnership Agreement
Performance Marketing Insider, Laurie Sullivan - Thursday, March 3, 2022
Reddit's partnership with IPG Mediabrands gives the agency real-time access to informati ...
- StrawberryFrog Names 2 Co-Managing Directors To Oversee Business Growth
MAD, Fern Siegel - Wednesday, February 23, 2022
The marketing, ad and design agency creates breakthrough campaigns, what it du ...
- Polestar Expands On Super Bowl Bombshell
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2022
The ad's jabs at Tesla and Volkswagen helped propel Polestar's website ...
- Cannes Lions Names AB InBev 2022 Marketer Of The Year
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The Cannes Lions festival cites AB InBev's "outstanding haul" of individual Lio ...
- Startup Pays YouTube Creators Cash Up Front For Revenue Earned On Old Videos
Digital News Daily, Colin Kirkland - Friday, February 18, 2022
Spotter says it will have invested $1 billion directly in YouTube creato ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- Hogarth Names Mehta To New Post: Global Executive Creative Director
MAD, Fern Siegel - Wednesday, February 16, 2022
Hogarth's Global CEO touted Mehta as a "digital-first creative leader." ...
- ODD Adds Creative Muscle With 2 New Hires
MAD, Fern Siegel - Wednesday, February 16, 2022
The ODD agency has enlarged its creative staff, adding Zara Ineson a ...
- Toyota Tundra Campaign Is Brand's Largest U.S. Launch To Date
Marketing Daily, Tanya Gazdik - Wednesday, February 16, 2022
The campaign shows a broad range of applications for the full-size picku ...
- Looking To Expand, BeenThereDoneThat Raises $6.5 Million In Funding Round
Mediapsssst, Richard Whitman - Monday, February 14, 2022
The firm has created what it calls an "open talent network" ...
- Analyst Asks: Are Writers Being Replaced By AI?
Around the Net in Email, Ray Schultz - Monday, February 14, 2022
Are AI-based tools like Grammarly replacing live writers of search (and emai ...
- Automakers Receive Mixed Reviews For Super Bowl Spots
Drive Time, Tanya Gazdik - Monday, February 14, 2022
Kia brought the cuteness factor with a lost electric pup chasing ...
- Travel Texas Launches $30 Million Effort
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
The group's last major campaign was in 2019, when it rebranded wi ...
- Tips For Winning Over Subscribers With Email
Around the Net in Email, Ray Schultz - Wednesday, February 9, 2022
It’s no easy task to get people to subscribe to emails. He ...
- Five Bad Email Marketing Habits
Around the Net in Email, Ray Schultz - Tuesday, February 8, 2022
Bad habits are hard to break. But you may be sabotaging yo ...
- BMW, Carvana Reveal Super Bowl Plans
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2022
In the 60-second game day spot, Arnold Schwarzenegger (Zeus) will be join ...
- Nissan, Kia Drop Teaser Videos Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 31, 2022
Nissan, which has not advertised in the Big Game since 1997, releas ...
- 2021 Media Agency of the Year: Wavemaker
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Wavemaker has demonstrated the best creativity in how it is applying t ...
- Email Can Help Drive Post-Holiday Sales
Around the Net in Email, Ray Schultz - Monday, January 31, 2022
Email is a powerful marketing tool, and should be used for tas ...
- Hyundai Brings Back Jason Bateman In 'Super Bowl-Worthy' Campaign
Marketing Daily, Tanya Gazdik - Friday, January 28, 2022
"It's not just about selling Ioniq 5, but it is the ha ...
- S&P Global Selects Joan As Lead Global Agency
Accounts on the Move, Steve McClellan - Wednesday, January 26, 2022
Creative agency Joan has been chosen as lead global agency for S& ...