- Aston Martin, Felicity Jones Talk About Power
Marketing Daily, Tanya Gazdik - Monday, October 24, 2022
The luxury automaker is calling the effort its most "significant product marketi ...
- Infiniti Celebrates The Important Moments That Happen In Vehicles
Marketing Daily, Tanya Gazdik - Monday, October 24, 2022
The full-line campaign highlights the space folks need to have an importa ...
- Kia Launches NBA-Inspired Spot
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2022
The agency sent teams of documentarians out across the country to captu ...
- Realtor.com's 'House Whisperer' Aims To Help Struggling Homebuyers
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2022
While the campaign is light-hearted, it comes at a time when t ...
- Liquid Death Looks Beyond Canned Water
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 19, 2022
Liquid Death’s collaboration with Martha Stewart offers a glimpse into the minds ...
- Hyundai Focuses On Envy Factor
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2022
The spot is "the epitome of iron sharpens iron," says Eunique Jon ...
- Bionic Content: AI is Making Inroads, But Live Writers May Still Be Better At It
Email Insider, Ray Schultz - Wednesday, October 19, 2022
Only a third of marketers use AI for content generation. But almo ...
- How To Handle Bad Email Sends
Around the Net in Email, Ray Schultz - Tuesday, October 18, 2022
Everyone makes mistakes. And email marketers are sometimes guilty of howlers. Here&rsquo ...
- The Top Ten Phishing Subject Lines: Don't Use Them
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
KnowBe4 shares phishing headlines that work along with the most common atta ...
- FKQ Names Rodriguez As Executive Creative Director
People on the Move, Fern Siegel - Monday, October 17, 2022
The 20-year ad vet has worked on many high-profile brands, including ...
- Gronblom Tapped As Executive Creative Director, FCB New York
MAD, Fern Siegel - Thursday, October 13, 2022
Gronblom will serve as creative lead on Marcus by Goldman Sachs, ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- Email Marketers Gear Up For Holiday Season
Around the Net in Email, Ray Schultz - Thursday, October 13, 2022
Here are tips for creating holiday emails, starting with having the rig ...
- Emodo's New Mobile Native Ad Offering Focuses On Creative, With Power Of AI
Digital News Daily, Colin Kirkland - Wednesday, October 12, 2022
With the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo h ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- Toyota Encourages Owners To 'Live Legendary'
Marketing Daily, Tanya Gazdik - Monday, October 10, 2022
The campaign from Saatchi & Saatchi showcases the SUV's space for famili ...
- Toning Up Your Black Friday Email Marketing
Around the Net in Email, Ray Schultz - Friday, October 7, 2022
Black Friday is approaching, and with it the frenzy of sending emai ...
- Lexus RX Campaign Encourages Viewers To 'Never Lose Your Edge'
Marketing Daily, Tanya Gazdik - Thursday, October 6, 2022
Five custom media programs will roll out over the coming months, includi ...
- Victoria's Secret Takes New Approach
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 5, 2022
Victoria's Secret is taking a different approach to its new campaign, them ...
- Conill Elevates Elizondo To Chief Creative Officer
MAD, Steve McClellan - Wednesday, October 5, 2022
Veronica Elizondo started at the agency 17 years in the art departmen ...
- Hogarth Worldwide Selects Horowitz As Creative Director, North America
People on the Move, Fern Siegel - Friday, September 30, 2022
Lara Horowitz takes on a new role at the company. ...
- Lessons Learned: The Gate Apologizes To Ex-Clients For Ill-conceived, Highly Inappropriate Work
Mediapsssst, Richard Whitman - Monday, September 26, 2022
The clients are (or were) real, but the stories about the botch ...
- McCann Worldgroup Appoints Diaz To Creative Excellence Post
MAD, Steve McClellan - Friday, September 23, 2022
Diaz is a 20-plus year journalism veteran who most recently served ...
- Agency Vet Schulman Brings Creative Chops To Salesforce Advisory
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
One of the first to serve as Chief Creative Officer of ...
- Burnett Creative Duo Joins OKRP To Work On Burger King Account
People on the Move, Steve McClellan - Thursday, September 22, 2022
OKRP is adding award-winning firepower to its creative leadership with the hir ...
- NFL Faces Criticism For Hispanic Heritage Month Logo
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 21, 2022
The NFL is facing some wagging tongues on Twitter over a "Latin-flavore ...
- Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2022
The spot aims to differentiate "dog love" from the negative and superfici ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- Chevrolet Launches Cross-Model EV Effort
Marketing Daily, Tanya Gazdik - Sunday, September 18, 2022
The effort, which debuts Sept. 18 during NFL Sunday Night Football ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...