- Google Makes Offline Conversion Tracking Easier
Search & Performance Insider, Laurie Sullivan - Thursday, February 24, 2022
Google Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- CRM Systems Will Be Out In 10 Years, Event Systems In
Around the Net in Email, Ray Schultz - Friday, February 18, 2022
Customer relationship management systems will be obsolete within 10 years. They wi ...
- Data Downer: CRM Output Is Often Inaccurate And Costly
Email Insider, Ray Schultz - Thursday, February 10, 2022
Employees mislead decision makers with false data, while poor quality affects sale ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Search & Performance Insider, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- Validity Upgrades Solution For Helping Salespeople Access Data
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Data from multiple sources is consolidated in one view, the company s ...
- Why CRM Systems Don't Work For Email Marketing Campaigns: Opinion
Around the Net in Email, Ray Schultz - Tuesday, January 11, 2022
CRM systems are useful for sending small numbers of emails to contact ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, whe ...
- Groove Snares $45 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, October 15, 2021
Company helps brands using Salesforce integrate their CRM systems, leading to great ...
- Optimove Raises $75 Million In New Funding
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
The SaaS provider will use the money for strategic hires, M&A a ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last Year
Email Insider, Ray Schultz - Thursday, September 9, 2021
Email distribution solutions were widely replaced, second only to marketing automation platform ...
- Salesforce Achieves 23% Jump In Q2 Revenue YoY
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
CEO Marc Benioff credits the global trend toward digital transformation. ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows markete ...
- After 20 Years, Vivid Seats Makes Its Brand Move
Brand Insider, Steve Smith - Monday, August 16, 2021
Here at MediaPost, we have known of Vivid Seats for years. I ...
- HubSpot CEO Halligan Steps Down After 15 Years, Replaced By Rangan
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
Brian Halligan was injured in an accident in March, and Yamini Rang ...
- Cloudli Acquires Omnivigil, CRM-Contact Center Provider
Email Marketing Daily, Ray Schultz - Friday, June 25, 2021
The Quebec-based company provides cloud-based services for SMBs and government offices. ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communicatio ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past yea ...
- Stirista Launches New Division, AccessB2B
Search & Performance Insider, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to laun ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sourc ...
- Cirrus Insight And ZynBit Merge, Provide Salesforce Email Integration
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The companies provide Salesforce email and calendar Integration. ...
- People.ai Acquires Hero Research, Salesforce Productivity Firm
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
With the acquisition, B2B sales reps will gain the ability to mo ...
- Email Rated Highly By Only 20% Of U.S. Firms: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 11, 2021
Among U.S. firms, 54% see email as somewhat effective, but UK markete ...
- Ogilvy Named Lead Agency For Hyatt's Guest Loyalty Program
Accounts on the Move, Steve McClellan - Wednesday, May 5, 2021
Ogilvy has been selected as the lead agency for World of Hyat ...
- Using CRM To Optimize Media, Abate Privacy Concerns
MAD, Adam Ortman - Tuesday, April 27, 2021
By harnessing what first-party data and media can do together with automatio ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have add ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their custome ...
- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns witho ...
- Marketing Apps Added To The ActiveCampaign Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
The new integrations include apps from Facebook, Microsoft and Twilio. ...