- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across Teams
Email Insider, Ray Schultz - Wednesday, June 22, 2022
Brands that align systems across teams drive more revenue and provide ...
- Making The Most Of CRM And Marketing Automation
Around the Net in Email, Ray Schultz - Tuesday, June 21, 2022
Marketing has been disrupted by the events of the past two year ...
- Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
One new tool allows email marketers to shift from using the op ...
- ActiveCampaign And Slack Team Up To Support The Customer Experience
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Each company is offering discounts to clients of the other firm ...
- Tinder Miniseries Wins ANA's Diamond ECHO Award
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
The Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- CRM Platform Optimove Acquires Mobile Firm Kumulos
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
The purchase of the Scotland-based company will allow Optimove to expand i ...
- 'Love Carries' Promotes Foster Care For Auberle
MAD, Fern Siegel - Friday, March 25, 2022
The team recruited foster parents and children to create more than 1 ...
- Marc Benioff Claims Salesforce Is Getting Back To Business
Around the Net in Email, Ray Schultz - Monday, March 14, 2022
Salesforce is forecasting $32.1 billion in revenues for its 2023 fiscal yea ...
- Sprout Social And Salesforce Partner On Social Usage
Email Marketing Daily, Ray Schultz - Monday, March 7, 2022
Salesforce clients can utilize Sprout's social media suite to engage and list ...
- Consensual Targeting
RTBlog, Joe Mandese - Monday, March 7, 2022
Question: When was the last time GM asked you for permission ...
- Sales-Marketing Split Hurts Growth At Most Firms: Study
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. ...
- Google Makes Offline Conversion Tracking Easier
Performance Marketing Insider, Laurie Sullivan - Thursday, February 24, 2022
Google Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- CRM Systems Will Be Out In 10 Years, Event Systems In
Around the Net in Email, Ray Schultz - Friday, February 18, 2022
Customer relationship management systems will be obsolete within 10 years. They wi ...
- Data Downer: CRM Output Is Often Inaccurate And Costly
Email Insider, Ray Schultz - Thursday, February 10, 2022
Employees mislead decision makers with false data, while poor quality affects sale ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- Validity Upgrades Solution For Helping Salespeople Access Data
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Data from multiple sources is consolidated in one view, the company s ...
- Why CRM Systems Don't Work For Email Marketing Campaigns: Opinion
Around the Net in Email, Ray Schultz - Tuesday, January 11, 2022
CRM systems are useful for sending small numbers of emails to contact ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, whe ...
- Groove Snares $45 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, October 15, 2021
Company helps brands using Salesforce integrate their CRM systems, leading to great ...
- Optimove Raises $75 Million In New Funding
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
The SaaS provider will use the money for strategic hires, M&A a ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last Year
Email Insider, Ray Schultz - Thursday, September 9, 2021
Email distribution solutions were widely replaced, second only to marketing automation platform ...
- Salesforce Achieves 23% Jump In Q2 Revenue YoY
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
CEO Marc Benioff credits the global trend toward digital transformation. ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows markete ...
- After 20 Years, Vivid Seats Makes Its Brand Move
Brand Insider Podcast, Steve Smith - Monday, August 16, 2021
Here at MediaPost, we have known of Vivid Seats for years. I ...
- HubSpot CEO Halligan Steps Down After 15 Years, Replaced By Rangan
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
Brian Halligan was injured in an accident in March, and Yamini Rang ...
- Cloudli Acquires Omnivigil, CRM-Contact Center Provider
Email Marketing Daily, Ray Schultz - Friday, June 25, 2021
The Quebec-based company provides cloud-based services for SMBs and government offices. ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communicatio ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past yea ...