- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...
- Discovery Takes Minority Stake In OpenAP
Digital News Daily, Karlene Lukovitz - Monday, January 10, 2022
Discovery, already a supply-side member, will now sit on OpenAP's board a ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
The service will offer deduplicated analysis of media consumption and audiences acro ...
- IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
Nielsen One Alpha will focus on ad campaigns, not programming, and ...
- OpenAP Launches Cross-Platform Measurement Framework For TV
MediaDailyNews, Wayne Friedman - Thursday, December 9, 2021
GroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- ViacomCBS, Twitter Cut New Long-Term Deal, Add Watch Parties For Big Events
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
ViacomCBS will also access a broad range of Twitter marketing features, fr ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with t ...
- ESP Cordial Now Offers Platform Through Amazon's AWS Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, August 31, 2021
The marketing platform can help brands send email and other messages, t ...
- IBM Watson, Reelgood Offer NBCU New Measurement Proposals
Television News Daily, Wayne Friedman - Friday, August 27, 2021
NBC says nearly 70 companies, up from 54, have filed proposals f ...
- Samba TV Starts SambaID Identifier To Measure Campaigns
Television News Daily, Wayne Friedman - Wednesday, August 11, 2021
The SambaID identifier provides "deduplication" that marketers need in a cross-device media-platfo ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Wearables" will help Nielsen modernize its portable people meter to be us ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV Platform
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
The Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- Tegna Taps TVSquared For Cross-Channel Attribution
Digital News Daily, Karlene Lukovitz - Thursday, June 10, 2021
TVSquared will provide attribution for Tegna's 64 stations in 51 markets, a ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Are We Ready To Take The Red Pill?
MediaDailyNews, Jane Clarke - Friday, April 23, 2021
Cross-platform measurement, not yet available, is the red pill for marketers: t ...
- FreeWheel Narrows The Addressable Linear/Digital Divide
Advanced TV Insider, Karlene Lukovitz - Friday, April 16, 2021
New technology, in pilot, allows sellers to offer more linear addressable vid ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes a ...
- 'Southern Living' Plans 2021 Idea House For Summer, Focuses On A Forever Home
Publishers Daily, Fern Siegel - Wednesday, March 17, 2021
This year's model focuses on the "forever home," one designed to accommoda ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- Cross-Promotion For Streamers Benefits TV Universe
TV Watch, Wayne Friedman - Wednesday, January 27, 2021
The longtime legacy marketing tool of the 12 or 24 linear ...
- TV On-Promos Grows - But Less For Shows And More For Streamers
TV Watch, Wayne Friedman - Tuesday, January 19, 2021
An analysis of promos found 46% of cross-promotion avails in 2020 f ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024
Digital News Daily, Karlene Lukovitz - Tuesday, December 8, 2020
Nielsen says it is simplifying its TV and digital solutions portfolio in ...
- 'Southern Living' Records Strong Audience Growth Cross-Platform
Publishers Daily, Sara Guaglione - Thursday, December 3, 2020
The magazine's ad revenue for its December issue is up 51%, compar ...