- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- The Irony Of Wyoming's Cryptocurrency Strategy
Performance Marketing Insider, Laurie Sullivan - Monday, January 17, 2022
Many small businesses in Wyoming don't have a website or use sear ...
- Deadmau5 Releases 1 Million Affordable NFTs; May Have Major Impact On Music, Ad Industries
Digital News Daily, Colin Kirkland - Wednesday, December 22, 2021
Musicians are taking advantage of the possibilities of the new NFT technolog ...
- Media Strategy For Crypto Brands Varies With Consumer Attitudes On Regulation
Research Intelligencer, - Wednesday, December 22, 2021
Crypto brands can help to shape people's opinions about a legal framewo ...
- New Crypto Coin Spawns 'NFT Bots,' Can Be Used To Reward Consumers In Loyalty Programs
Digital News Daily, Colin Kirkland - Tuesday, December 21, 2021
NFT Bots enable users to monetize algorithms by trading them through ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Are PFPs The Next New Thing In Branded NFTs?
MediaDailyNews, Colin Kirkland - Thursday, December 2, 2021
PFPs -- or ProFilePictures -- seek to inject "soul" into NFTs, bui ...
- Meta Crypto Chief Exits - Let's Hope This Means Its Currency Will Stay In Limbo
Social Media Insider, Karlene Lukovitz - Tuesday, November 30, 2021
In trying to launch a cryptocurrency and digital wallet for Meta-nee-Facebook, form ...
- 'Time' Partners With Blockchain Investment Firm To Educate Readers On Metaverse
Publishing Insider, Tony Silber - Monday, November 22, 2021
The weekly newsletter, Into the Metaverse, just launched. Its objective is ...
- Are NFTs Becoming Micro Social Nets: A Conversation With Polyient's Nick Casares
Digital News Daily, Colin Kirkland - Thursday, November 18, 2021
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilit ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Stapl ...
- Crypto.com Signs On As Twitch Rivals Partner
Marketing Daily, Tanya Gazdik - Wednesday, November 3, 2021
Fans of gaming and esports are digital natives, for whom cryptocurrency ...
- Matt Damon Is Latest Cryptocurrency Celebrity Spokesman
MAD, Todd Wasserman - Monday, November 1, 2021
The ad, produced by David Fincher and Pereira O'Dell, features Damon maki ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo wi ...
- Mediassociates Wins Cryptocurrency Account
MAD, Steve McClellan - Thursday, October 28, 2021
The agency has been retained by CompoSecure to lead the marketing laun ...
- 'The Economist' Auctions 'Rabbit Hole' NFT For $422,000
Publishers Daily, Ray Schultz - Wednesday, October 27, 2021
The proceeds will be donated to The Economist Educational Foundation. ...
- Millions Of Crypto Email Addresses Exposed
Email Marketing Daily, Ray Schultz - Monday, October 25, 2021
But CoinMarketCap denies the leak came from its own services. ...
- Coinbase Signs On As Exclusive Cryptocurrency Platform Partner To NBA, WNBA
MAD, Steve McClellan - Wednesday, October 20, 2021
The agreement was negotiated by GroupM's Wavemaker which picked up media A ...
- 3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter
Marketing Insider, Jason Carmel - Friday, October 15, 2021
While some brands have jumped on NFTs as a publicity stunt, the ...
- Why The Media Should Care About Crypto
Media Insider, Dave Morgan - Thursday, October 14, 2021
Media companies should watch the crypto space very carefully. I believe th ...
- Coinbase Bets Big On Music Events, Sponsors The Governors Ball, Two Upcoming EDC Festivals
MAD, Steve McClellan - Thursday, September 23, 2021
Coinbase will launch an on-site NFT gallery experience at all three ...
- Brady, Bundchen 'Are In' For New FTX Campaign
MAD, Todd Wasserman - Monday, September 13, 2021
The anchor ad shows Brady calling around and asking the question "A ...
- Substack Will Accept Bitcoin For Email Newsletter Subs
Email Marketing Daily, Ray Schultz - Monday, August 23, 2021
Writers can get paid in the cryptocurrency if they so choose, t ...
- 'Fortune' Auctions NFT Tied To Crypto Cover Story
Publishers Daily, Ray Schultz - Monday, August 9, 2021
There are 256 NFTs from artist pplpleasr, selling for a fixed pri ...
- Google Brings Back Cryptocurrency Ads In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the ty ...
- What They Haven't Told You About NFTs
Digital News Daily, Peter Epstein - Wednesday, July 21, 2021
After an approximately two-year hiatus, blockchain has returned to the advertising worl ...
- CNN To Create And Sell NFT Digital Assets From News 'Moments'
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
"Vault by CNN: Moments That Changed Us" will include key moments ...
- Cryptocurrency Company Launches Ad Campaign For The 100%
MAD, Amy Corr - Tuesday, June 15, 2021
Created by Essential Good, the campaign targets a crypto-curious audience looking f ...
- Google Rethinks Ad Policy For Crypto Exchanges And Play Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Google will change its crypto ad policy in August. The company provid ...
- Wavemaker Lives Up To Its Name, Enters Crypto Market With Coinbase
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
GroupM's Wavemaker unit is entering the rocky waters of the cryptocurrency mark ...