- Coinbase Super Bowl Ad Maybe Too Successful
Marketing Daily, Todd Wasserman - Monday, February 14, 2022
The ad generated more traffic than Coinbase could handle, causing it ...
- Coinbase's Hypnotic 'Pong' Commercial Was Super Bowl's Top Spot
TVBlog, Adam Buckman - Tuesday, February 15, 2022
The crypto company's innovative, 60-second spot had virtually no action, but neverthele ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- Coming Sunday: Not Exactly The Crypto Bowl Yet
Marketing Daily - Top of the News, Todd Wasserman - Thursday, February 10, 2022
In 2022, we're seeing a much smaller echo of the Dot-Com Bow ...
- Non-Fungible Super Bowl: First To Use NFTs As Tickets To The Big Game
Digital News Daily, Colin Kirkland - Friday, February 4, 2022
Every person who attends Super Bowl LVI on Feb. 13 will recei ...
- Crypto is Madison Avenue's Dream Opportunity
Search & Performance Marketing Daily, Omri Argaman - Monday, February 7, 2022
The real growth opportunity for the ad industry, particularly in developed marke ...
- Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Consumer insights platform DISQO analyzed traffic data from its platform to determi ...
- FTC: Social Media Scams Tripled In 2021
Digital News Daily, Colin Kirkland - Friday, January 28, 2022
In 2021, consumers lost $770 million to social media scams, the F ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
Research Intelligencer, - Friday, January 28, 2022
Only 8% of U.S. consumers said they had bought a non-fungible tok ...
- Facebook-Founded Association Sells Cryptocurrency Technology To California Bank For $200M
Search & Performance Insider, Laurie Sullivan - Thursday, January 27, 2022
Diem Association, which Facebook founded to manage its cryptocurrency initiative Libra, wi ...
- For Good Or Evil, Social Giants Adopt NFTs
Social Media Insider, Colin Kirkland - Wednesday, January 26, 2022
Twitter is the first social platform to have integrated NFTs seamlessly in ...
- Which Brands Will Thrive In The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 24, 2022
Michael Cruz, partner and head of content at Summer Friday, has be ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- Walmart Plans Virtual Goods, NFTs
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 19, 2022
Walmart appears to be planning to develop cryptocurrencies and non-fungible tokens. “T ...
- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- The Irony Of Wyoming's Cryptocurrency Strategy
Search & Performance Insider, Laurie Sullivan - Monday, January 17, 2022
Many small businesses in Wyoming don't have a website or use sear ...
- Deadmau5 Releases 1 Million Affordable NFTs; May Have Major Impact On Music, Ad Industries
Digital News Daily, Colin Kirkland - Wednesday, December 22, 2021
Musicians are taking advantage of the possibilities of the new NFT technolog ...
- Media Strategy For Crypto Brands Varies With Consumer Attitudes On Regulation
Research Intelligencer, - Wednesday, December 22, 2021
Crypto brands can help to shape people's opinions about a legal framewo ...
- New Crypto Coin Spawns 'NFT Bots,' Can Be Used To Reward Consumers In Loyalty Programs
Digital News Daily, Colin Kirkland - Tuesday, December 21, 2021
NFT Bots enable users to monetize algorithms by trading them through ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Are PFPs The Next New Thing In Branded NFTs?
MediaDailyNews, Colin Kirkland - Thursday, December 2, 2021
PFPs -- or ProFilePictures -- seek to inject "soul" into NFTs, bui ...
- Meta Crypto Chief Exits - Let's Hope This Means Its Currency Will Stay In Limbo
Social Media Insider, Karlene Lukovitz - Tuesday, November 30, 2021
In trying to launch a cryptocurrency and digital wallet for Meta-nee-Facebook, form ...
- 'Time' Partners With Blockchain Investment Firm To Educate Readers On Metaverse
Publishing Insider, Tony Silber - Monday, November 22, 2021
The weekly newsletter, Into the Metaverse, just launched. Its objective is ...
- Are NFTs Becoming Micro Social Nets: A Conversation With Polyient's Nick Casares
Digital News Daily, Colin Kirkland - Thursday, November 18, 2021
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilit ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Stapl ...
- Crypto.com Signs On As Twitch Rivals Partner
Marketing Daily, Tanya Gazdik - Wednesday, November 3, 2021
Fans of gaming and esports are digital natives, for whom cryptocurrency ...
- Matt Damon Is Latest Cryptocurrency Celebrity Spokesman
MAD, Todd Wasserman - Monday, November 1, 2021
The ad, produced by David Fincher and Pereira O'Dell, features Damon maki ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo wi ...
- Mediassociates Wins Cryptocurrency Account
MAD, Steve McClellan - Thursday, October 28, 2021
The agency has been retained by CompoSecure to lead the marketing laun ...
- 'The Economist' Auctions 'Rabbit Hole' NFT For $422,000
Publishers Daily, Ray Schultz - Wednesday, October 27, 2021
The proceeds will be donated to The Economist Educational Foundation. ...