- CMO Council: Aftermarket Still An Afterthought
Digital News Daily, Laurie Sullivan - Tuesday, October 10, 2017
Just 45% of marketers at manufacturing companies say their companies view aftermark ...
- Keith Weed At Advertising Week: Digital Supply Chain Is 'Still Murky'
MAD, Steve McClellan - Tuesday, September 26, 2017
It is increasingly important to communicate with consumers one on one, sa ...
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One Platform
Email Marketing Daily, Jess Nelson - Thursday, September 21, 2017
Customer data platform Lytics launched a new feature on Wednesday that enabl ...
- New Data Management Platform Amperity Launches Out Of Stealth Mode
Email Marketing Daily, Jess Nelson - Thursday, September 14, 2017
Amperity is a Customer Data Platform that looks to leverage data scien ...
- Evergage Releases Triggered Email Campaigns
Email Marketing Daily, Jess Nelson - Thursday, September 14, 2017
Evergage is doubling down on email, releasing a new trigger-based email to ...
- CEOs Give Themselves High Marks For Improving Customer Experiences
Connected Thinking, Chuck Martin - Tuesday, September 12, 2017
Improving customer experience is one of the main drivers of digital transformati ...
- Accenture Doubles Down On Experience
Around the Net In MAD London, Sean Hargrave - Tuesday, September 12, 2017
Accenture is on the record as stating it wants to be t ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- Banks Prepare For Their Uber Moment
London Blog, Sean Hargrave - Friday, September 8, 2017
A pretty app is just the start. Shared data will open ...
- 888 Gets Record Fine For Not Protecting Customers
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
Online gambling company 888.com has been fined a record GBP7.8m for ...
- Travel Sites Let Holidaymakers Down
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
Travel sites are letting down customers, a new research paper from Bla ...
- Come Fly With Me -- But Don't Expect Customer Service
London Blog, Sean Hargrave - Thursday, August 31, 2017
Travel sites have been outed as failing half of the Brits th ...
- Consumers Demand More, Forgive Less, Study Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2017
Some 60% of consumers become less loyal to brands after poor websi ...
- From Basketball to Excellence: The Jordan Brand Evolves
Show Daily: Videos, Steve Smith - Tuesday, August 29, 2017
Aiming to unleash the Michael Jordan in everyone, the Jordan brand's marketi ...
- Forrester Matches Consumer Experience To Google, Amazon, Apple, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2017
In a world where Google, Amazon, Apple, and Facebook set consumer expectatio ...
- Axa Reviews Its Digital Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Axa is reviewing its digital agency requirements. "Campaign" believes the review wi ...
- Consumers Less Satisfied With Search, Ads Worst Part Of Experience, ACSI Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2017
Consumers are less satisfied with search engines in 2017 compared with pa ...
- Airlines Customer Satisfaction Takes A Turn For The Worse
Around the Net In MAD London, Sean Hargrave - Wednesday, July 26, 2017
The airlines industry has nosedived in a new study in to custom ...
- BA's Crown Slips As Airlines Outed For Poor Service
London Blog, Sean Hargrave - Wednesday, July 26, 2017
New research shows that no industry has worsened in customer experience ...
- Verizon Slows Mobile Video Streams, Claims Customers Not Affected
Digital News Daily, Wendy Davis - Friday, July 21, 2017
Faced with reports of mobile video slowdowns, Verizon acknowledged on Friday th ...
- Do You Know Your Andres?
Media Insider, Scott Gillum - Thursday, July 20, 2017
There's a grocery store a few miles from my house. It's sma ...
- Help! Customers Value Service Above All Else
Email Insider, Ray Schultz - Tuesday, July 18, 2017
Consumers want service more than a 24/7 omnichannel experience, a new surv ...
- Less Than Half Of Consumers Satisfied With Email-Based Customer Service
Email Marketing Daily, Jess Nelson - Thursday, July 13, 2017
Eight out of ten shoppers are willing to switch brands after ...
- Telecom Satisfaction Drops Off At 1-Year Mark
Marketing Daily, Aaron Baar - Friday, July 14, 2017
Evaluating the experiences of more than 11,000 telecom customers, customer experience compa ...
- If Experience And Image Trump All, Why Is GAME Being Rescued By Sports Direct?
London Blog, Sean Hargrave - Thursday, July 13, 2017
All marketers are said to be in the experience business now a ...
- New Head of Customer Experience Announced By British Airways
Around the Net In MAD London, Sean Hargrave - Monday, July 3, 2017
Iberia's marketing boss, Carolina Martinoli, has been named as the head ...
- Digital Media Forces Consumers To Drop Faith In Brands
London Blog, Sean Hargrave - Thursday, June 29, 2017
The research results are in -- and it's not good reading. Consume ...
- Misunderstanding Consumer Emotions Can Lead Campaigns Astray
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 27, 2017
Long-standing stereotypes about emotion can lead marketers to false assumptions about potenti ...
- Tesla Takes Cross-Country Road Trip To Meet Consumers
Marketing Daily, Tanya Gazdik - Friday, June 23, 2017
Pulled by the Model X SUV, which can tow up to 5,0 ...
- BA's Customer Experience Director Departs
Around the Net In MAD London, Sean Hargrave - Thursday, June 22, 2017
BA's director of customer experience, Troy Warfield, has departed after only ...