Improving customer experience is one of the main drivers of digital transformation in business.
At least that’s what CEOs around the world say, most of whom give themselves good marks
for execution.
A large majority (79%) of CEOs describe the digital experience they offer their customers as either excellent or good, based on a new study.
The business leaders also
say the digital customer experience has a role in improving customer satisfaction, a primary driver for more than a third (37%) of CEOs.
The study on business transformation in the digital age
comprised a 13-country survey of 400 CEOs from multinational corporations conducted by the Economist Intelligence Unit for BT.
In the category of the success of digital experiences being
offered, financial services is on top and consumer goods on the bottom of the list. Here’s where CEOs say the digital experience they offer their customers is excellent:
- 58% --
Financial services
- 49% -- Manufacturing
- 40% -- Retail
- 35% -- Travel, transport and logistics
- 33% -- Energy and natural resources
- 28% --
Automotive
- 19% -- Consumer goods
No CEOs rated their efforts as poor in retail or financial services.
CEOs also regard the Internet of Things among the top technology
trends that will likely have the most significant impact on their organizations over the next two to three years.
Yup.