- Addressing The Impossible-to-Please, Entitled Consumer Through Email
Email Insider, April Mullen - Thursday, January 26, 2017
A recent MediaPost article "Entitled Consumers Need Your Empathy," argues that empat ...
- Digital Customers Less Loyal
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
"This is a wake-up call for many organizations looking to introduce mo ...
- Campaign Research Finds Shoppers Are Fatigued By So Many January Offers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Results of the study suggest consumers suffer from "sales fatigue," given th ...
- Campaign Research Shows 'Sales Fatigue' Hits Shoppers As January Offers Pile Up
Around the Net In MAD London, Sean Hargrave - Thursday, January 19, 2017
Results of the study suggest that consumers suffer from "sales fatigue" giv ...
- EasyJet Restructures Marketing Team To Focus On The Customer
Around the Net In MAD London, Sean Hargrave - Wednesday, January 18, 2017
Budget airline easyJet has moved two of its marketing heads into n ...
- Maropost To Launch Sales Cloud
Email Marketing Daily, Jess Nelson - Tuesday, January 17, 2017
The upcoming Maropost Sales Cloud will add a host of automated digit ...
- KFC And Baidu Testing Facial Recognition In China
Around the Net In MAD London, Sean Hargrave - Thursday, January 12, 2017
A KFC in Beijing is using facial recognition software to predict wh ...
- Mazda, GMC Unveil New Auto Show Displays
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2017
DETROIT -- With millions of consumers connecting with the automakers via the ...
- Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
Online Spin, Dave Morgan - Thursday, January 12, 2017
Technology is starting to transform marketing, starting with how enterprises talk ...
- Email Capture In-Store Has To Improve
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 11, 2017
Customer email capture in-store is essential for any retailer -- big ...
- Why Amazon Should Get Customer Service Basics Right Before Reaching For The Skies
London Blog, Sean Hargrave - Tuesday, January 3, 2017
Why I'm ditching Amazon and you should too. ...
- Customer Experience Wish List For 2017
Marketing Insider: Customer Experience, Laurie Petersen - Tuesday, January 3, 2017
Out with the old, in with the new. With the spirit ...
- Bad Customer Service? Gen Zers Will Tell You Where To Go (No Place Good)
MAD, Larissa Faw - Wednesday, December 21, 2016
According to research from Marchex, young adults 18-24 want a customer servi ...
- Think Serve The Customer VS. Sell The Customer
Research Brief, Jack Loechner - Wednesday, December 21, 2016
After years of disruptive change that has lead to better informed, mo ...
- Superdry Unveils 'Mirror' That Lets People Try On Clothes Without Putting Them On
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
The mirror, created by design and innovation agency Seymourpowell, uses body tracki ...
- 6 Steps To Planning Meaningful Consumer Journeys
Email Insider, April Mullen - Thursday, December 15, 2016
Building long-term customer relationships is a key path to profitability and retu ...
- Customer-First Marketing Likely To Increase Email Subscribers
Email Marketing Daily, Jess Nelson - Wednesday, December 14, 2016
Customer satisfaction nearly triples when a brand's marketing places the consumer's nee ...
- A Word About Search And Customer Experience
SearchBlog, Laurie Sullivan - Tuesday, December 13, 2016
Only 31% of marketers say they optimize the search channel to enhan ...
- CRM: Where Email, Design and UX Intermix
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During the EIS panel "Email as a Strategy, Not a Tactic", Madis ...
- Loyalty Should Be Simple -- It Should Be Mobile
London Blog, Sean Hargrave - Wednesday, December 7, 2016
Brits own the loyalty cards but don't know what they mean ...
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platfo ...
- Why E-Receipts Are The Greatest Festive Gift Email Marketers Can Give Their Company
EuroMail, Sean Hargrave - Wednesday, November 23, 2016
Even the legal considerations outlined by the ICO today are good ne ...
- Drop The Metrics, Speak The Language Of Business -- FA CEO's Top Tips For Success
London Blog, Sean Hargrave - Wednesday, November 23, 2016
Very few marketers have followed in the path of Martin Glenn's ri ...
- John Hancock Awards Active Policyholders With Apple Watch
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2016
John Hancock Vitality insurance policyholders can earn an Apple Watch by exercisi ...
- Customers Are Living in A Mobile-First World -- Is Your Marketing?
Mobile Insider, Sean Hargrave - Thursday, November 17, 2016
More traffic comes from mobile than desktop globally, prompting the searching questi ...
- Citibank Leads National Banks In Study
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2016
"In an era where consumers have virtually unlimited alternatives, satisfying customers ...
- Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs
Online Spin, Cory Treffiletti - Wednesday, November 9, 2016
Every company pays lip service to being customer-centric, but in most cas ...
- Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%
Mobile Insider, Chuck Martin - Thursday, November 3, 2016
Smartphone owners are doing more researching, shopping and purchasing with their phon ...
- Customer Data Platform Institute Launches To Unify Siloed Data
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new trade organization launched on Monday to help marketers tackle t ...
- Customers Are Living in A Mobile-First World -- Is Your Marketing?
London Blog, Sean Hargrave - Wednesday, November 2, 2016
More traffic comes from mobile than desktop globally, prompting the searching questi ...