- Libby's Bubbled Wine Woos Women With Mom's Day Instagram Campaign
Marketing Daily, Les Luchter - Monday, May 2, 2022
"The sparkling wine category is predominantly supported by female consumers, and o ...
- P&G Sets First National Campaign For 'People-Friendly' Insecticide
Marketing Daily, Les Luchter - Thursday, April 28, 2022
First begun as D2C brand in 2019, Zevo soon moved to B& ...
- WPP Launches End-To-End D2C Ecommerce Offering
MAD, Steve McClellan - Monday, April 25, 2022
The firm is not new to ecommerce, but now, with Everymile, it ...
- Seeking New Buzz, Glossier Signs Olivia Rodrigo
D2C Insider, Sarah Mahoney - Monday, April 25, 2022
The 19-year-old Grammy magnet is appearing in an ad campaign that expoun ...
- Profits and Purpose Go Together: 4th Ave. Market Leans Into History
Brand Insider Podcast, Steve Smith - Friday, April 29, 2022
Empowering communities of color with tools and training to build the ne ...
- Youth-Focused Jones Soda, Simply Better Brands Plan Merger
Marketing Daily, Steve Ellwanger - Thursday, April 21, 2022
The $98.9 million million deal joins two profit-challenged marketers focused on young ...
- Amazon Finally Tops Walmart In Consumer Retail Spend
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2022
Amazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6 ...
- Scoperta Pushes Small Wineries To Younger Demos
Marketing Daily, Les Luchter - Monday, April 18, 2022
D2C wine marketplace launched its first marketing campaign -- featuring an ope ...
- Rent the Runway Banks On Wedding-Palooza
D2C Insider, Sarah Mahoney - Monday, April 18, 2022
To encourage new customers, it's launching a "Something Borrowed" Wedding Styling Servic ...
- Sinclair Strikes Broad Distribution Deal With Charter Including RSNs, But Problems Remain
Television News Daily, Wayne Friedman - Friday, April 15, 2022
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned loc ...
- Making Visible Visible: Product Is Your Best Marketing
Brand Insider Podcast, Steve Smith - Friday, April 15, 2022
I have spoken to the Visible Wireless team a number of tim ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- Summer's Coming, But Supergoop 's New Campaign Doesn't Care
D2C Insider, Sarah Mahoney - Monday, April 11, 2022
Campaign is out to convince people they need sunscreen protection "Every. Singl ...
- Grove Collaborative Adds Drew Barrymore In Latest Growth Move
Marketing Daily, Sarah Mahoney - Friday, April 8, 2022
The company, committed to eliminating plastic from people's daily lives, says Barrymo ...
- 'High Times' Partners With Ecommerce Platform On Cannabis Delivery Service
Publishing Insider, Tony Silber - Monday, April 11, 2022
In effect, 'High Times' will serve as a distribution channel for i ...
- New Warner Bros. Discovery Senior Executive Team Announced
Television News Daily, Wayne Friedman - Thursday, April 7, 2022
Just days before the closing of its merger, the new Warner Bro ...
- Rebranding As 'Favor,' Former Pill Club Hopes To Make Skin-Care Gains
D2C Insider, Sarah Mahoney - Monday, April 4, 2022
Already established as a birth-control provider, company is adding dermatologists to i ...
- Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTs
Brand Insider Podcast, Steve Smith - Friday, April 1, 2022
What do you do when performance CPMs balloon from $2 to $ ...
- Disney Streaming's CTO Worked At Google On The Tech Behind YouTube
Performance Marketing Insider, Laurie Sullivan - Friday, April 1, 2022
Disney Streaming, part of Disney Media & Entertainment Distribution, has announced ...
- Cloud Paper Wants Subscribers To 'Free The Trees' With Bamboo Toilet Paper
Marketing Daily, Les Luchter - Wednesday, March 30, 2022
Campaign "Free the Trees" takes aim against deforestation as part of t ...
- The RealReal Targets Lofty $5B Goal
D2C Insider, Sarah Mahoney - Monday, March 28, 2022
With its fast growth rate -- and the rapid increase in t ...
- Brand Insider Rerun: CityRow HIITs the Omnichannel Marketing Machine
Brand Insider Podcast, Steve Smith - Saturday, March 26, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- Warby Parker Takes An Omicron Beating
D2C Insider, Sarah Mahoney - Monday, March 21, 2022
As Omicron cases surged in December, consumers lost interest in new glasse ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...
- Berlin Brands' Amazon Roll-up, Roll-Out, Reel-In D2C Strategy
Brand Insider Podcast, Steve Smith - Sunday, March 20, 2022
The Amazon ecommerce ecosystem continues to breed fascinating marketing and business offshoot ...
- The Healing Company Sets Out To Aggregate D2C Healthcare Brands
Marketing Daily, Les Luchter - Monday, March 14, 2022
Company plans to buy at least 15 D2C healthcare brands over t ...
- Freestyle Falters, Leading Stitch Fix To Stumble
D2C Insider, Sarah Mahoney - Monday, March 14, 2022
The San Francisco-based D2C company announced disappointing second-quarter results and cut i ...
- Campari, Drizly Target The Newest Drinkers: Gen Z
Marketing Daily, Les Luchter - Saturday, March 12, 2022
Gen Z-ers are "most likely to learn about new beverage brands throu ...
- Dollar Shave Club Makes Guys An Offer They Can't Refuse
Marketing Daily, Todd Wasserman - Thursday, March 10, 2022
Latest ad features a guy being thanked for "taking care of Lorenzo ...
- Amazon To Shutter 68 Brick & Mortar U.S., U.K. Locations
Around the Net In Brand Marketing, Phyllis Fine - Monday, March 7, 2022
Amazon Books and Amazon 4-star locations, along with Amazon Pop Up site ...