- Rothy's Rolls Out First-Ever Brand Awareness Campaign
D2C Insider, Sarah Mahoney - Monday, May 23, 2022
Rothy's built its fanbase via word-of-mouth and social media, fueled by phot ...
- Friends Can Now Shop Together With New eBay Snapchat Sticker
Digital News Daily, Colin Kirkland - Thursday, May 19, 2022
This is the first time eBay links can be shared visually throu ...
- Warren Buffett Buys $2.6 Billion Stake In Paramount Global
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
The news, which sent the company's stock soaring 14% in early tradi ...
- In New Campaign, Casper Touts Art And Science Of Sleep
D2C Insider, Sarah Mahoney - Monday, May 16, 2022
"Our unique business model isn't unique any longer," says Glenn Pajarito, Casper ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Wayfair, Etsy, eBay Struggle With Ecommerce Reset
D2C Insider, Sarah Mahoney - Monday, May 9, 2022
Ecommerce companies that recently saw sales soar as people spent heavily ...
- Podcast Ad Spending To Rise 47% To $2.1B This Year
MediaDailyNews, Wayne Friedman - Monday, May 9, 2022
Podcast ad revenue is projected to add another 45% to $3.1 billi ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- Paramount Global Streaming Revenue Up 82%, Total Company Revenue Virtually Flat
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Total global subscription revenue from streaming was 95% higher with streaming ...
- Magnolia Bakery Enlists Burger King's Design Firm
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 1, 2022
New York’s legendary Magnolia Bakery is reinventing itself with the help ...
- In New Campaign, Tuft & Needle Pushes Sleep Wellness
D2C Insider, Sarah Mahoney - Monday, May 2, 2022
Tuft & Needle hopes to change the conversation about mattresses, playing ...
- Amazon Underwhelms As Online Shopping Slows
Marketing Daily, Sarah Mahoney - Friday, April 29, 2022
The real bombshell is that sales at Amazon's online stores actually decline ...
- Libby's Bubbled Wine Woos Women With Mom's Day Instagram Campaign
Marketing Daily, Les Luchter - Monday, May 2, 2022
"The sparkling wine category is predominantly supported by female consumers, and o ...
- P&G Sets First National Campaign For 'People-Friendly' Insecticide
Marketing Daily, Les Luchter - Thursday, April 28, 2022
First begun as D2C brand in 2019, Zevo soon moved to B& ...
- WPP Launches End-To-End D2C Ecommerce Offering
MAD, Steve McClellan - Monday, April 25, 2022
The firm is not new to ecommerce, but now, with Everymile, it ...
- Seeking New Buzz, Glossier Signs Olivia Rodrigo
D2C Insider, Sarah Mahoney - Monday, April 25, 2022
The 19-year-old Grammy magnet is appearing in an ad campaign that expoun ...
- Profits and Purpose Go Together: 4th Ave. Market Leans Into History
Brand Insider Podcast, Steve Smith - Friday, April 29, 2022
Empowering communities of color with tools and training to build the ne ...
- Youth-Focused Jones Soda, Simply Better Brands Plan Merger
Marketing Daily, Steve Ellwanger - Thursday, April 21, 2022
The $98.9 million million deal joins two profit-challenged marketers focused on young ...
- Amazon Finally Tops Walmart In Consumer Retail Spend
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2022
Amazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6 ...
- Scoperta Pushes Small Wineries To Younger Demos
Marketing Daily, Les Luchter - Monday, April 18, 2022
D2C wine marketplace launched its first marketing campaign -- featuring an ope ...
- Rent the Runway Banks On Wedding-Palooza
D2C Insider, Sarah Mahoney - Monday, April 18, 2022
To encourage new customers, it's launching a "Something Borrowed" Wedding Styling Servic ...
- Sinclair Strikes Broad Distribution Deal With Charter Including RSNs, But Problems Remain
Television News Daily, Wayne Friedman - Friday, April 15, 2022
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned loc ...
- Making Visible Visible: Product Is Your Best Marketing
Brand Insider Podcast, Steve Smith - Friday, April 15, 2022
I have spoken to the Visible Wireless team a number of tim ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- Summer's Coming, But Supergoop 's New Campaign Doesn't Care
D2C Insider, Sarah Mahoney - Monday, April 11, 2022
Campaign is out to convince people they need sunscreen protection "Every. Singl ...
- Grove Collaborative Adds Drew Barrymore In Latest Growth Move
Marketing Daily, Sarah Mahoney - Friday, April 8, 2022
The company, committed to eliminating plastic from people's daily lives, says Barrymo ...
- 'High Times' Partners With Ecommerce Platform On Cannabis Delivery Service
Publishing Insider, Tony Silber - Monday, April 11, 2022
In effect, 'High Times' will serve as a distribution channel for i ...
- New Warner Bros. Discovery Senior Executive Team Announced
Television News Daily, Wayne Friedman - Thursday, April 7, 2022
Just days before the closing of its merger, the new Warner Bro ...
- Rebranding As 'Favor,' Former Pill Club Hopes To Make Skin-Care Gains
D2C Insider, Sarah Mahoney - Monday, April 4, 2022
Already established as a birth-control provider, company is adding dermatologists to i ...
- Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTs
Brand Insider Podcast, Steve Smith - Friday, April 1, 2022
What do you do when performance CPMs balloon from $2 to $ ...