- Disney Streaming's CTO Worked At Google On The Tech Behind YouTube
Performance Marketing Insider, Laurie Sullivan - Friday, April 1, 2022
Disney Streaming, part of Disney Media & Entertainment Distribution, has announced ...
- Cloud Paper Wants Subscribers To 'Free The Trees' With Bamboo Toilet Paper
Marketing Daily, Les Luchter - Wednesday, March 30, 2022
Campaign "Free the Trees" takes aim against deforestation as part of t ...
- The RealReal Targets Lofty $5B Goal
D2C Insider, Sarah Mahoney - Monday, March 28, 2022
With its fast growth rate -- and the rapid increase in t ...
- Brand Insider Rerun: CityRow HIITs the Omnichannel Marketing Machine
Brand Insider Podcast, Steve Smith - Saturday, March 26, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- Warby Parker Takes An Omicron Beating
D2C Insider, Sarah Mahoney - Monday, March 21, 2022
As Omicron cases surged in December, consumers lost interest in new glasse ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...
- Berlin Brands' Amazon Roll-up, Roll-Out, Reel-In D2C Strategy
Brand Insider Podcast, Steve Smith - Sunday, March 20, 2022
The Amazon ecommerce ecosystem continues to breed fascinating marketing and business offshoot ...
- The Healing Company Sets Out To Aggregate D2C Healthcare Brands
Marketing Daily, Les Luchter - Monday, March 14, 2022
Company plans to buy at least 15 D2C healthcare brands over t ...
- Freestyle Falters, Leading Stitch Fix To Stumble
D2C Insider, Sarah Mahoney - Monday, March 14, 2022
The San Francisco-based D2C company announced disappointing second-quarter results and cut i ...
- Campari, Drizly Target The Newest Drinkers: Gen Z
Marketing Daily, Les Luchter - Saturday, March 12, 2022
Gen Z-ers are "most likely to learn about new beverage brands throu ...
- Dollar Shave Club Makes Guys An Offer They Can't Refuse
Marketing Daily, Todd Wasserman - Thursday, March 10, 2022
Latest ad features a guy being thanked for "taking care of Lorenzo ...
- Amazon To Shutter 68 Brick & Mortar U.S., U.K. Locations
Around the Net In Brand Marketing, Phyllis Fine - Monday, March 7, 2022
Amazon Books and Amazon 4-star locations, along with Amazon Pop Up site ...
- Zocdoc Adds Sass To Healthcare Search
D2C Insider, Sarah Mahoney - Monday, March 7, 2022
"Overly serious healthcare ads make healthcare feel intimidating and create higher emotion ...
- Cracking Your Own Code: Codecademy Makes Its Brand Personal
Brand Insider Podcast, Steve Smith - Friday, March 4, 2022
The "great resignation" of pandemic-fueled soul-searching and career-reassessment had an acute impa ...
- Wayfair Whiffs Q4 Earnings
Around the Net In Brand Marketing, Phyllis Fine - Friday, February 25, 2022
"Wayfair Inc. reported disappointing fourth-quarter revenue and earnings and a decline ...
- Fair Harbor Launches Its First Ad Campaign, Touting Chafe-Free Swim Trunks
D2C Insider, Sarah Mahoney - Monday, February 28, 2022
The company, which focused on sustainable swimwear for men exclusively, now pla ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
Brand Insider Podcast, Steve Smith - Friday, February 25, 2022
If you are going to sell T-shirts at $60 price points, you ...
- How Boll & Branch Burnishes Its Fair-Trade Purpose
D2C Insider, Sarah Mahoney - Monday, February 21, 2022
Scott Tannen, the company's co-founder and CEO, tells D2C FYI why demystifyi ...
- Research: What's Behind Declining Interest In D2C?
D2C Insider, Sarah Mahoney - Monday, February 14, 2022
"This shift we're seeing means legacy brands have figured out what attrac ...
- Dogs In Cyberspace?: Get Joy Wants To Keep It Real...Virtually
Brand Insider Podcast, Steve Smith - Friday, February 11, 2022
The founder of fresh and healthy dog food brand Get Joy com ...
- Lumin 'Mansplains' Why Men Should Care More About Skincare
CPG Insider, Steve Ellwanger - Friday, February 11, 2022
Rise of Zoom & social media means "somebody's judging you based ...
- GrandPad Tablet Service Celebrates Elderly Love Stories
Marketing Daily, Les Luchter - Wednesday, February 9, 2022
"Grand Love Stories" is part of a larger campaign that reminds consume ...
- Lululemon: One Hour Of Social Media Is All We Can Take
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Lululemon Athletica just released its second annual research on well-being worldwide, showi ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
As a first-time Super Bowl advertiser, Criteo is on a mission ...
- Shapermint Combats Social-Media Toxicity With Raw Photos
Marketing Daily, Sarah Mahoney - Tuesday, February 8, 2022
The campaign stars both models and customers, their images all unapologetically unretouch ...
- Peloton Spins On The Amazon Rumor-Cycle
D2C Insider, Sarah Mahoney - Monday, February 7, 2022
Will it be Amazon or Apple, Nike or Disney? Looks like Pelot ...
- Amazon Hikes Prime Fees, Wins Big With Ad Services
Marketing Daily, Sarah Mahoney - Friday, February 4, 2022
In a week with tech companies posting dismal financial results, Amazon's fourth-quart ...
- Cremation Companies Offer D2C Options
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 3, 2022
Cremation companies such as Solace, Tulip and Eirene are offering D2C servic ...
- Chewy Knows You Know What Your Pet Is Thinking
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2022
Themed "Chatty Pets," Chewy's new campaign features a cat, some dogs a ...