- Zocdoc Adds Sass To Healthcare Search
D2C Insider, Sarah Mahoney - Monday, March 7, 2022
"Overly serious healthcare ads make healthcare feel intimidating and create higher emotion ...
- Cracking Your Own Code: Codecademy Makes Its Brand Personal
Brand Insider Podcast, Steve Smith - Friday, March 4, 2022
The "great resignation" of pandemic-fueled soul-searching and career-reassessment had an acute impa ...
- Wayfair Whiffs Q4 Earnings
Around the Net In Brand Marketing, Phyllis Fine - Friday, February 25, 2022
"Wayfair Inc. reported disappointing fourth-quarter revenue and earnings and a decline ...
- Fair Harbor Launches Its First Ad Campaign, Touting Chafe-Free Swim Trunks
D2C Insider, Sarah Mahoney - Monday, February 28, 2022
The company, which focused on sustainable swimwear for men exclusively, now pla ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
Brand Insider Podcast, Steve Smith - Friday, February 25, 2022
If you are going to sell T-shirts at $60 price points, you ...
- How Boll & Branch Burnishes Its Fair-Trade Purpose
D2C Insider, Sarah Mahoney - Monday, February 21, 2022
Scott Tannen, the company's co-founder and CEO, tells D2C FYI why demystifyi ...
- Research: What's Behind Declining Interest In D2C?
D2C Insider, Sarah Mahoney - Monday, February 14, 2022
"This shift we're seeing means legacy brands have figured out what attrac ...
- Dogs In Cyberspace?: Get Joy Wants To Keep It Real...Virtually
Brand Insider Podcast, Steve Smith - Friday, February 11, 2022
The founder of fresh and healthy dog food brand Get Joy com ...
- Lumin 'Mansplains' Why Men Should Care More About Skincare
CPG Insider, Steve Ellwanger - Friday, February 11, 2022
Rise of Zoom & social media means "somebody's judging you based ...
- GrandPad Tablet Service Celebrates Elderly Love Stories
Marketing Daily, Les Luchter - Wednesday, February 9, 2022
"Grand Love Stories" is part of a larger campaign that reminds consume ...
- Lululemon: One Hour Of Social Media Is All We Can Take
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Lululemon Athletica just released its second annual research on well-being worldwide, showi ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
As a first-time Super Bowl advertiser, Criteo is on a mission ...
- Shapermint Combats Social-Media Toxicity With Raw Photos
Marketing Daily, Sarah Mahoney - Tuesday, February 8, 2022
The campaign stars both models and customers, their images all unapologetically unretouch ...
- Peloton Spins On The Amazon Rumor-Cycle
D2C Insider, Sarah Mahoney - Monday, February 7, 2022
Will it be Amazon or Apple, Nike or Disney? Looks like Pelot ...
- Amazon Hikes Prime Fees, Wins Big With Ad Services
Marketing Daily, Sarah Mahoney - Friday, February 4, 2022
In a week with tech companies posting dismal financial results, Amazon's fourth-quart ...
- Cremation Companies Offer D2C Options
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 3, 2022
Cremation companies such as Solace, Tulip and Eirene are offering D2C servic ...
- Chewy Knows You Know What Your Pet Is Thinking
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2022
Themed "Chatty Pets," Chewy's new campaign features a cat, some dogs a ...
- Infomercial Inventor Evolves Format To BRTV
Marketing Daily, Les Luchter - Monday, January 31, 2022
Brand response TV focuses "on brands and their quality in a premiu ...
- If The Broadband Business Is Slowing, Where Do Traditional TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, February 1, 2022
Many companies have moved into wireless-mobile phone services. Others believe they c ...
- Glossier And Peloton Stumble, Cut Jobs, Revaluate Strategies
D2C Insider, Sarah Mahoney - Monday, January 31, 2022
Back in November, Peloton slashed its sales forecast by $1 billion, whi ...
- New Retail Realities: Why Do People Still Shop At Stores?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 31, 2022
President of TracyLocke agency Tina Manikas has some answers: "Experiential retail h ...
- BarkBox Incites Next-Level Squirrel Warfare
D2C Insider, Sarah Mahoney - Monday, January 24, 2022
In the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offer ...
- Amazon To Open Real-Life Clothing Store
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2022
Store will be equipped with same technologies as Amazon fulfillment centers, ...
- Are You Ready For Shopping's Social Revolution?
Marketing Insider, Oliver Wright - Friday, January 21, 2022
New research suggests the market is set to grow three times fast ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- Study: In 'Retail Reset,' Stores Change Digital Directions
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2022
"Consumers have reset their level of reliance on technology and digital platform ...
- Disney Ramps Up Its D2C Biz: Campbell To Lead 'Content Creation Hub', Earley Named Hulu President
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
The new international content hub Rebecca Campbell leads will be the four ...