- Infomercial Inventor Evolves Format To BRTV
Marketing Daily, Les Luchter - Monday, January 31, 2022
Brand response TV focuses "on brands and their quality in a premiu ...
- If The Broadband Business Is Slowing, Where Do Traditional TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, February 1, 2022
Many companies have moved into wireless-mobile phone services. Others believe they c ...
- Glossier And Peloton Stumble, Cut Jobs, Revaluate Strategies
D2C Insider, Sarah Mahoney - Monday, January 31, 2022
Back in November, Peloton slashed its sales forecast by $1 billion, whi ...
- New Retail Realities: Why Do People Still Shop At Stores?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 31, 2022
President of TracyLocke agency Tina Manikas has some answers: "Experiential retail h ...
- BarkBox Incites Next-Level Squirrel Warfare
D2C Insider, Sarah Mahoney - Monday, January 24, 2022
In the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offer ...
- Amazon To Open Real-Life Clothing Store
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2022
Store will be equipped with same technologies as Amazon fulfillment centers, ...
- Are You Ready For Shopping's Social Revolution?
Marketing Insider, Oliver Wright - Friday, January 21, 2022
New research suggests the market is set to grow three times fast ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- Study: In 'Retail Reset,' Stores Change Digital Directions
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2022
"Consumers have reset their level of reliance on technology and digital platform ...
- Disney Ramps Up Its D2C Biz: Campbell To Lead 'Content Creation Hub', Earley Named Hulu President
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
The new international content hub Rebecca Campbell leads will be the four ...
- Report: Led By T.J. Maxx, Off-Price Apparel Poised For Bigger Gains
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 19, 2022
Meanwhile, analysts see possible weakness ahead for mall-based stores, especially the ...
- Stitch Fix Taps Venus Williams To Bust 'Gymtimidation'
Marketing Daily, Sarah Mahoney - Monday, January 17, 2022
"Goodbye Gymtimidation" campaign is based on company's research that 67% of Americ ...
- Duluth, King Of Comfy Undies, Aims To Boost D2C Clout
Marketing Daily, Sarah Mahoney - Thursday, January 13, 2022
Company will intensify focus on direct channels as its primary growth vehicl ...
- Billie, The Brazen Body-Hair Brand, Moves To Walmart
D2C Insider, Sarah Mahoney - Monday, January 10, 2022
The company plans to launch a new marketing campaign next month ...
- CityRow HIITs the Omnichannel Marketing Machine
Brand Insider Podcast, Steve Smith - Thursday, January 6, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- In First U.S. Campaign, Gymshark Goes For Aspirational Punch
Marketing Daily, Sarah Mahoney - Monday, January 3, 2022
Showing different paths to fitness affirms the "idea of celebrating everyday movement ...
- D2C '21 Favorites? More Laughs, Stores, Media Strategies
D2C Insider, Sarah Mahoney - Monday, January 3, 2022
Readers show they continue to believe laughter is the weapon "regular" bran ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- Digital Media Records Soaring Stock Gains In 2021, Netflix, Facebook Lead Efforts
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
Traditional TV-centric media generally headed south, including Walt Disney and Discovery. Howeve ...
- More Is More...If the Supply Chain Holds Up: Resident Home's Deep Diversification Model
Brand Insider Podcast, Steve Smith - Tuesday, December 28, 2021
Most of the hot direct-to-consumer (D2C) brands of the last five yea ...
- D2C Brands Keep Winning New Customers
D2C Insider, Sarah Mahoney - Monday, December 27, 2021
In a GfK study, 88% of those trying D2C brands for t ...
- Hims & Hers Takes The Channels Less Traveled
Brand Insider Podcast, Steve Smith - Thursday, December 23, 2021
Like many D2C brands, health products maker hims & hers knows t ...
- Despite Supply Struggles, Nike Posts Strong Results
Marketing Daily, Sarah Mahoney - Tuesday, December 21, 2021
For example, digital sales jumped 12%, led by a 40% increase ...
- In First M&A Move, Harry's Adds Lume
D2C Insider, Sarah Mahoney - Monday, December 20, 2021
Developed by an ob/gyn to combat all kinds of body odor, Lu ...
- 'Bored Firemen' Fire Up Element Fire Extinguisher Campaign
Marketing Daily, Les Luchter - Wednesday, December 15, 2021
Campaign is a twist on the sexy fireman calendar, this time featuri ...
- Consumers Plan to Shop Less In Holiday's Final Stretch
Marketing Daily, Sarah Mahoney - Tuesday, December 14, 2021
About 27% say they'll shop only in-store, and 32% intend to sh ...
- Titan Casket Wants To Shake Up The Coffin Business
D2C Insider, Sarah Mahoney - Monday, December 13, 2021
Funerals are the third-biggest purchase many Americans ever make, but until no ...
- Athleta, Lululemon Still Growing Fast
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 12, 2021
Lululemon performed better than analysts expected, with revenue climbing 30% to $1 ...