- Report: Led By T.J. Maxx, Off-Price Apparel Poised For Bigger Gains
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 19, 2022
Meanwhile, analysts see possible weakness ahead for mall-based stores, especially the ...
- Stitch Fix Taps Venus Williams To Bust 'Gymtimidation'
Marketing Daily, Sarah Mahoney - Monday, January 17, 2022
"Goodbye Gymtimidation" campaign is based on company's research that 67% of Americ ...
- Duluth, King Of Comfy Undies, Aims To Boost D2C Clout
Marketing Daily, Sarah Mahoney - Thursday, January 13, 2022
Company will intensify focus on direct channels as its primary growth vehicl ...
- Billie, The Brazen Body-Hair Brand, Moves To Walmart
D2C Insider, Sarah Mahoney - Monday, January 10, 2022
The company plans to launch a new marketing campaign next month ...
- CityRow HIITs the Omnichannel Marketing Machine
Brand Insider Podcast, Steve Smith - Thursday, January 6, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- In First U.S. Campaign, Gymshark Goes For Aspirational Punch
Marketing Daily, Sarah Mahoney - Monday, January 3, 2022
Showing different paths to fitness affirms the "idea of celebrating everyday movement ...
- D2C '21 Favorites? More Laughs, Stores, Media Strategies
D2C Insider, Sarah Mahoney - Monday, January 3, 2022
Readers show they continue to believe laughter is the weapon "regular" bran ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- Digital Media Records Soaring Stock Gains In 2021, Netflix, Facebook Lead Efforts
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
Traditional TV-centric media generally headed south, including Walt Disney and Discovery. Howeve ...
- More Is More...If the Supply Chain Holds Up: Resident Home's Deep Diversification Model
Brand Insider Podcast, Steve Smith - Tuesday, December 28, 2021
Most of the hot direct-to-consumer (D2C) brands of the last five yea ...
- D2C Brands Keep Winning New Customers
D2C Insider, Sarah Mahoney - Monday, December 27, 2021
In a GfK study, 88% of those trying D2C brands for t ...
- Hims & Hers Takes The Channels Less Traveled
Brand Insider Podcast, Steve Smith - Thursday, December 23, 2021
Like many D2C brands, health products maker hims & hers knows t ...
- Despite Supply Struggles, Nike Posts Strong Results
Marketing Daily, Sarah Mahoney - Tuesday, December 21, 2021
For example, digital sales jumped 12%, led by a 40% increase ...
- In First M&A Move, Harry's Adds Lume
D2C Insider, Sarah Mahoney - Monday, December 20, 2021
Developed by an ob/gyn to combat all kinds of body odor, Lu ...
- 'Bored Firemen' Fire Up Element Fire Extinguisher Campaign
Marketing Daily, Les Luchter - Wednesday, December 15, 2021
Campaign is a twist on the sexy fireman calendar, this time featuri ...
- Consumers Plan to Shop Less In Holiday's Final Stretch
Marketing Daily, Sarah Mahoney - Tuesday, December 14, 2021
About 27% say they'll shop only in-store, and 32% intend to sh ...
- Titan Casket Wants To Shake Up The Coffin Business
D2C Insider, Sarah Mahoney - Monday, December 13, 2021
Funerals are the third-biggest purchase many Americans ever make, but until no ...
- Athleta, Lululemon Still Growing Fast
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 12, 2021
Lululemon performed better than analysts expected, with revenue climbing 30% to $1 ...
- HBO Max And Peloton: Who's Zooming Whom?
Marketing Insider, Drew Kerr - Monday, December 13, 2021
Here are three lessons to come from this brouhaha, no matter wh ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- With Trupanion, Chewy Moves Into Pet Insurance
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2021
Observers, noting that very few of America's pet owners currently have insuranc ...
- Wayfair Delivers On Promise To Open IRL Stores
Marketing Daily, Sarah Mahoney - Tuesday, December 7, 2021
Its first stores will showcase its Joss & Main and AllModern brand ...
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The Metaverse
Digital News Daily, Colin Kirkland - Tuesday, December 7, 2021
Sayollo has developed an in-game purchasing platform that aims to develop ...
- With Billie Acquisition, Edgewell Locks In D2C Leadership
D2C Insider, Sarah Mahoney - Monday, December 6, 2021
Edgewell, owner of Schick razors, is paying $310 million for Billie, final ...
- Sinclair's Diamond Sports Group Inks NHL Renewal Deal, MLB Lockout Looms
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Diamond Sports Group's multi-year deal with the NHL gives it digital a ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- 'Namastay Away, Lululemon:' Peloton Bites Back in Leggings Free-For-All
D2C Insider, Sarah Mahoney - Monday, November 29, 2021
The skirmish comes just as Peloton, suddenly struggling in its core equipme ...
- Combined WarnerMedia/Discovery Deal To Scoop $10B A Year In Advertising
Television News Daily, Wayne Friedman - Wednesday, November 24, 2021
For the most recent nine-month period in 2021, combined ad revenue total ...
- How SmileDirectClub CMO Learns From Brands Like Peloton, Casper
D2C Insider, Sarah Mahoney - Sunday, November 21, 2021
"We act very D2C -- but just want to meet the custom ...
- Visible Campaign Cuts The Family Drama Out Of Wireless Plans
Marketing Daily, Les Luchter - Monday, November 15, 2021
Visible, Verizon's D2C prepaid service, has launched a new spot promising family-plan-ty ...