- Even Amid Food Cost Worries, Meal Kits Offer Holiday Shine
D2C Insider, Sarah Mahoney - Monday, November 15, 2021
As convenient as they are, these meal kits can be miles aw ...
- ThredUp Hits Record Sales As Thrifting Heats Up
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2021
69% in study said they're either very or somewhat likely to b ...
- Unboxing A D2C Video Plan
Media Insider, Dave Morgan - Thursday, November 11, 2021
Once these brands have had "success in the small" finding the swe ...
- Disney+ Subscribers Now Total 118 Million, Linear TV Business Dips
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
Disney CEO Bob Chapek believes Disney+ can reach 230 million to 2 ...
- Amazon, Old Navy, Petco Rock New Holiday Jams
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 10, 2021
Petco's ads, themed "It's what we would want if we were pet ...
- Firstleaf, Public Goods Celebrate Firsts in D2C Wine Campaigns
Marketing Daily, Les Luchter - Tuesday, November 9, 2021
Firstleaf is a major player in subscription wine clubs, while alcohol neophy ...
- Forecast: Discovery-WarnerMedia Among Top 4 Streamers, 200M Global Subs By 2026
Television News Daily, Wayne Friedman - Monday, November 8, 2021
Discovery is working to align its technology platform with HBO Max ...
- With New Holiday Ads, Bombas Pushes 'Bee Better' Giving
D2C Insider, Sarah Mahoney - Monday, November 8, 2021
Campaign tweaks brand's "buy one, give one" stance for more seasonal spiri ...
- As Sales Sink, Wayfair Introduces New Ads, Video Commerce Content
Marketing Daily, Sarah Mahoney - Thursday, November 4, 2021
Wayfair is also exploring physical retail by testing "a number of formats ...
- 4 Mistakes Ecommerce Marketers Make When Measuring ROAS
Marketing Insider, Darwin Liu - Friday, November 5, 2021
For example: Double (or triple) counting a conversion. ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday ...
- Discovery Q3: 3 Million More DTC Subscribers, Revenues Climb 23%
Television News Daily, Wayne Friedman - Wednesday, November 3, 2021
Sharply higher company-wide distribution revenues were driven by the growing DTC busines ...
- Sinclair: 4 RSN Baseball Streaming Deals, But Q3 Ad Revenues Down 5%
Television News Daily, Wayne Friedman - Wednesday, November 3, 2021
Sinclair has been plagued by new virtual pay TV providers dropping ...
- With Nod To 'Seinfeld,' Fiverr Launches 'Something From Nothing'
D2C Insider, Sarah Mahoney - Monday, November 1, 2021
Like the TV show, new ad focuses on ideas that are "nothin ...
- Amazon Posts Bad-News Earnings, Subdued Outlook
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, October 31, 2021
Results "highlight Amazon's willingness to sacrifice near-term profitability in pursuit of long-te ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- With Funny Ads, 'Onion' Collab, Shutterfly Laughs Its Way To Customization
D2C Insider, Sarah Mahoney - Monday, October 25, 2021
Shutterfly continues its transition from a company that puts photos on mu ...
- Media's Content Race: Walt Disney Pushes Streaming, Sports
TV Watch, Wayne Friedman - Friday, October 22, 2021
Disney+ and ESPN+ may be the big direct-to-consumer revenue drivers. ...
- Ulta Beauty Outlines Major Shift In Growth Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 21, 2021
Retailer said it has "refreshed" its strategic framework with much deeper investmen ...
- D2C Clothier Rent The Runway Taxis For Public Offering Takeoff
Marketing Daily, Steve Ellwanger - Tuesday, October 19, 2021
IPO aims for a valuation of between $1.24 billion to $1.46 billio ...
- After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
The expectation is that 10% of D2C marketers' budgets will go ...
- Judge Sides With Amazon In Battle Over 'Buy' Button
Digital News Daily, Wendy Davis - Monday, October 18, 2021
Federal judge dismissed allegations the company dupes consumers by claiming to se ...
- New Hydrow Campaign Stars Full-Body Euphoria
D2C Insider, Sarah Mahoney - Monday, October 18, 2021
"People feel much better after they get off the machine," says CC ...
- Nicholas Sparks Pushes Love Letters For Belle Glos Wines
Marketing Daily, Les Luchter - Wednesday, October 13, 2021
Author asked Instagram followers to post a love letter they'd written ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- D2C Brands Keep Winning New Customers
D2C Insider, Sarah Mahoney - Monday, October 11, 2021
In a new GfK study, 88% of those trying D2C brands f ...
- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- Escape Hatch: Making It Easy To Cancel D2C Subscriptions
Email Insider, Ray Schultz - Friday, October 8, 2021
A new German law would require a visible "termination" button. Should th ...
- Consumers Tiring Of D2C Subscription Brands
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 7, 2021
Consumers seem to be losing interest in this once-novel business model, wi ...