- HBO Max And Peloton: Who's Zooming Whom?
Marketing Insider, Drew Kerr - Monday, December 13, 2021
Here are three lessons to come from this brouhaha, no matter wh ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- With Trupanion, Chewy Moves Into Pet Insurance
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2021
Observers, noting that very few of America's pet owners currently have insuranc ...
- Wayfair Delivers On Promise To Open IRL Stores
Marketing Daily, Sarah Mahoney - Tuesday, December 7, 2021
Its first stores will showcase its Joss & Main and AllModern brand ...
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The Metaverse
Digital News Daily, Colin Kirkland - Tuesday, December 7, 2021
Sayollo has developed an in-game purchasing platform that aims to develop ...
- With Billie Acquisition, Edgewell Locks In D2C Leadership
D2C Insider, Sarah Mahoney - Monday, December 6, 2021
Edgewell, owner of Schick razors, is paying $310 million for Billie, final ...
- Sinclair's Diamond Sports Group Inks NHL Renewal Deal, MLB Lockout Looms
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Diamond Sports Group's multi-year deal with the NHL gives it digital a ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- 'Namastay Away, Lululemon:' Peloton Bites Back in Leggings Free-For-All
D2C Insider, Sarah Mahoney - Monday, November 29, 2021
The skirmish comes just as Peloton, suddenly struggling in its core equipme ...
- Combined WarnerMedia/Discovery Deal To Scoop $10B A Year In Advertising
Television News Daily, Wayne Friedman - Wednesday, November 24, 2021
For the most recent nine-month period in 2021, combined ad revenue total ...
- How SmileDirectClub CMO Learns From Brands Like Peloton, Casper
D2C Insider, Sarah Mahoney - Sunday, November 21, 2021
"We act very D2C -- but just want to meet the custom ...
- Visible Campaign Cuts The Family Drama Out Of Wireless Plans
Marketing Daily, Les Luchter - Monday, November 15, 2021
Visible, Verizon's D2C prepaid service, has launched a new spot promising family-plan-ty ...
- Even Amid Food Cost Worries, Meal Kits Offer Holiday Shine
D2C Insider, Sarah Mahoney - Monday, November 15, 2021
As convenient as they are, these meal kits can be miles aw ...
- ThredUp Hits Record Sales As Thrifting Heats Up
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2021
69% in study said they're either very or somewhat likely to b ...
- Unboxing A D2C Video Plan
Media Insider, Dave Morgan - Thursday, November 11, 2021
Once these brands have had "success in the small" finding the swe ...
- Disney+ Subscribers Now Total 118 Million, Linear TV Business Dips
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
Disney CEO Bob Chapek believes Disney+ can reach 230 million to 2 ...
- Amazon, Old Navy, Petco Rock New Holiday Jams
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 10, 2021
Petco's ads, themed "It's what we would want if we were pet ...
- Firstleaf, Public Goods Celebrate Firsts in D2C Wine Campaigns
Marketing Daily, Les Luchter - Tuesday, November 9, 2021
Firstleaf is a major player in subscription wine clubs, while alcohol neophy ...
- Forecast: Discovery-WarnerMedia Among Top 4 Streamers, 200M Global Subs By 2026
Television News Daily, Wayne Friedman - Monday, November 8, 2021
Discovery is working to align its technology platform with HBO Max ...
- With New Holiday Ads, Bombas Pushes 'Bee Better' Giving
D2C Insider, Sarah Mahoney - Monday, November 8, 2021
Campaign tweaks brand's "buy one, give one" stance for more seasonal spiri ...
- As Sales Sink, Wayfair Introduces New Ads, Video Commerce Content
Marketing Daily, Sarah Mahoney - Thursday, November 4, 2021
Wayfair is also exploring physical retail by testing "a number of formats ...
- 4 Mistakes Ecommerce Marketers Make When Measuring ROAS
Marketing Insider, Darwin Liu - Friday, November 5, 2021
For example: Double (or triple) counting a conversion. ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday ...
- Discovery Q3: 3 Million More DTC Subscribers, Revenues Climb 23%
Television News Daily, Wayne Friedman - Wednesday, November 3, 2021
Sharply higher company-wide distribution revenues were driven by the growing DTC busines ...
- Sinclair: 4 RSN Baseball Streaming Deals, But Q3 Ad Revenues Down 5%
Television News Daily, Wayne Friedman - Wednesday, November 3, 2021
Sinclair has been plagued by new virtual pay TV providers dropping ...
- With Nod To 'Seinfeld,' Fiverr Launches 'Something From Nothing'
D2C Insider, Sarah Mahoney - Monday, November 1, 2021
Like the TV show, new ad focuses on ideas that are "nothin ...
- Amazon Posts Bad-News Earnings, Subdued Outlook
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, October 31, 2021
Results "highlight Amazon's willingness to sacrifice near-term profitability in pursuit of long-te ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- With Funny Ads, 'Onion' Collab, Shutterfly Laughs Its Way To Customization
D2C Insider, Sarah Mahoney - Monday, October 25, 2021
Shutterfly continues its transition from a company that puts photos on mu ...
- Media's Content Race: Walt Disney Pushes Streaming, Sports
TV Watch, Wayne Friedman - Friday, October 22, 2021
Disney+ and ESPN+ may be the big direct-to-consumer revenue drivers. ...