- Raising Their Hand: Intent Data Is Now Widely Used In B2B
Email Insider, Ray Schultz - Thursday, February 18, 2021
Ninety-seven percent of marketers in a recent study said intent data wi ...
- Fishing In The Data Lake: Can You Catch Email Identifiers?
Email Insider, Ray Schultz - Wednesday, February 17, 2021
Data lakes can help marketers identify consumers across devices and channels, Via ...
- John Sculley's Zeta Global Appoints Chief Data Officer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Zeta Global's newly appointed Chief Data Officer Gore says his focus ...
- Oklahoma Lawmakers Advance Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Thursday, February 11, 2021
Oklahoma lawmakers have advanced a broad privacy bill that would require compani ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Performance Marketing Insider, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliv ...
- TikTok Sale On Hold As Biden Admin Reviews Global Tech Security
Digital News Daily, Karlene Lukovitz - Wednesday, February 10, 2021
TikTok's deal to sell its U.S. operations to Oracle and Walmart h ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 2 ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
California's privacy law gives consumers the right to designate an authorized age ...
- Data Dig: Firms Lack Single Source Of Truth
Email Insider, Ray Schultz - Thursday, February 4, 2021
Companies face budget and training challenges. But many are investing in da ...
- How Publishers Can Prep For The Shift To First-Party Data
Publishers Daily, Projjol Banerjea - Tuesday, February 2, 2021
They need strategies to encourage users to share their information, including paywal ...
- Washington State Lawmaker Unveils Privacy Bill Requiring Opt-In Consent For Targeting
Digital News Daily, Wendy Davis - Tuesday, February 2, 2021
The People's Privacy Act, introduced by Washington state Rep. Shelley Kloba a ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, February 1, 2021
"It's troubling that important decisions are being made by tweet," the ANA ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Performance Marketing Insider, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark Ages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Proving performance and measurement will become more difficult for Facebook as ...
- Firefox Starts Blocking 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
The newest version of Mozilla's Firefox browser includes a feature aimed ...
- Facebook Reportedly Weighs Antitrust Lawsuit Against Apple
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
Facebook reportedly is considering bringing an antitrust lawsuit against Apple over i ...
- Apple's Privacy Report Follows Record-Breaking Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
Google and Facebook this week both warned that Apple's privacy changes ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues
Digital News Daily, Wendy Davis - Tuesday, January 26, 2021
"North Dakota should not adopt a one-size fits all consent requirement f ...
- Media Executive of the Year: Philippe Krakowsky
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Philippe Krakowsky will have some big shoes to fill when he official ...
- Agency Leaders Discuss Mission Critical Challenges, Opportunities For 2021
MAD, Steve McClellan - Monday, January 25, 2021
Accelerated capabilities around data will help agencies drive their relationships with client ...
- WhatsApp Could Be Hit With EUR50 Million GDPR Fine
Around the Net In Digital, Ray Schultz - Monday, January 25, 2021
WhatsApp is facing a possible €50 million GDPR fine for allegedly failing ...
- Privacy Bill Moves Forward In Washington State
Digital News Daily, Wendy Davis - Friday, January 22, 2021
Lawmakers in Washington state have advanced a privacy bill that would requi ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audienc ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Search Agency of the Year: Merkle
Agency of the Year, Laurie Sullivan - Monday, January 4, 2021
Merkle has adjusted to a year of unprecedented challenges through forward thinkin ...
- Presidency Lost: No Cambridge Analytica
Marketing Politics Weekly, Ed DeNicola - Wednesday, January 20, 2021
What would have happened if Cambridge Analytica had not folded in 20 ...
- Email Underpins Publisher Efforts To Collect First-Party Data
Publishing Insider, - Tuesday, January 19, 2021
First-party data has become more valuable for publishers and advertisers as consume ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purpo ...