- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by T ...
- Health Vs. Search Data: What Are People More Willing To Share?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
There's a perception that Google's incognito mode allows people to browse t ...
- How Millennial, Gen Z Perceptions Of Search And Privacy Are Changing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Almost half of millennial and Gen Z consumers in a recent surv ...
- Maine Broadband Privacy Law Doesn't Violate First Amendment, Free Speech Advocates Say
Digital News Daily, Wendy Davis - Thursday, June 4, 2020
"The protection of privacy is often crucial to free speech," the Knig ...
- Proposed COVID-19 Privacy Law Would Prohibit Commercial Use Of Data
Digital News Daily, Wendy Davis - Wednesday, June 3, 2020
A bipartisan proposed COVID-19 privacy law would prohibit operators of contact-tracing ap ...
- Email Deliverability Issues Cause Financial Pain, Marketers Say
Email Marketing Daily, Ray Schultz - Wednesday, June 3, 2020
Brands face many deliverability challenges, including bounces and being blacklisted, Validity a ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competiti ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clien ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through ...
- Got Ethics?
RTBlog, Joe Mandese - Monday, June 1, 2020
Just before the pandemic disrupted "normal" coverage of the ad industry, ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertisi ...
- Don't Use Tactics From The 1980s When Sending Emails In 2020
Around the Net in Email, Ray Schultz - Friday, May 29, 2020
Sending emails based solely on demographic segments is a leftover tactic fr ...
- Google Sued Over Location Privacy By Arizona Attorney General
Digital News Daily, Wendy Davis - Wednesday, May 27, 2020
Arizona's top law enforcement official has sued Google for allegedly duping Andro ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as target ...
- North Dakota Contact-Tracing App Found To Share Location Data With Foursquare
Digital News Daily, Wendy Davis - Friday, May 22, 2020
Although North Dakota's new contact-tracing app promises to keep users' data confidentia ...
- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing Allegations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 25, 2020
Microsoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing a ...
- Acxiom Teams With Matterkind On New Addressable Buying Service
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind ...
- Apple, Google Delivered COVID-19 Tracing Technology -- Will Users Share Data?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
Apple and Google have collaborated on a technology designed to protect peop ...
- 6sense Data To Drive LinkedIn Ads In New Integration
Digital News Daily, Ray Schultz - Thursday, May 21, 2020
Joint clients can leverage 6sense segments to reach audiences on the glob ...
- FreshAddress Completes SOC Audit
Email Marketing Daily, Ray Schultz - Thursday, May 21, 2020
The SOC audit signifies that the firm meets privacy standards. FreshAddress offe ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for bran ...
- Neutronian Adds Former S&P President And Venture Capitalist To Advisory Board
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
Neutronian announced data certifications and the closing of its first funding roun ...
- Cyber Crime Continues To Climb, With Financial Gain The Main Objective
Digital News Daily, Wayne Friedman - Tuesday, May 19, 2020
A record 157,525 incidents and 108,069 breaches were analyzed from 81 countri ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns
Digital News Daily, Wendy Davis - Friday, May 15, 2020
"If Google acquires consumers' data generated by the use of Fitbit wearable ...
- Compliance Will Cost You: Firms Are Barely Keeping Up With Data Access Requests
Email Insider, Ray Schultz - Monday, May 18, 2020
Each data access request costs almost $6,000. And almost a third ...
- Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
RTBlog, Joe Mandese - Monday, May 18, 2020
The rampant availability of new sources of audience data -- and ...
- Democrats Introduce COVID-19 Privacy Bill
Digital News Daily, Wendy Davis - Thursday, May 14, 2020
A new privacy bill spurred by the COVID-19 pandemic would require develope ...
- Here's How Kantar Analytics Is Leading Brands Back To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Key questions for brands are how consumer shifts in behavior will foreca ...