- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookiele ...
- First-Party Power: How Brands Can Avoid Relying On Cookies And Outside Data
Email Insider, Ray Schultz - Friday, July 9, 2021
First-party data has many benefits, one of which is that it ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Premion Expands Polk Automotive Data For CTV/OTT
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
Last month, the Tegna-owned platform announced attribution deals with Polk and Arrivali ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and da ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limit ...
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Omnicom Media Group data and analytics division Annalect has struck a de ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you boug ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting syste ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- Data Winter Is Coming
Media Insider, Ted McConnell - Thursday, March 4, 2021
Both Apple and Google, each in their own way, are sucking critic ...
- Virginia Governor Signs Privacy Bill Backed By Tech Companies
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
Virginia Gov. Ralph Northam on Tuesday signed into law a privacy bi ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provi ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Virginia Online Privacy Law Nears Passage
Digital News Daily, Wendy Davis - Monday, February 8, 2021
Virginia is poised to pass a privacy law that's partially modeled ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company s ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through Magnite
Digital News Daily, Karlene Lukovitz - Thursday, December 3, 2020
The content capabilities let buyers measure delivery by show, genre and ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining da ...