- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Oracle To Halt Third-Party Data Offering In Europe
Around the Net in Email, Ray Schultz - Monday, September 14, 2020
Oracle will no longer offer third-party data targeting services in Europe, effecti ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a compa ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapo ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs ...
- Inventing An Audience: Lionsgate Hunts For The New Moviegoer
Show Daily, Nina Lentini - Wednesday, August 26, 2020
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media Spend
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
GMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven Surge
Email Insider, Ray Schultz - Thursday, August 20, 2020
Retailers personalize their websites more to retain customers than to acquire n ...
- NAI Issues New Recommendations Regarding Location And Health Data
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Ad companies that share highly sensitive information with law enforcement authorities a ...
- Is RegTech The New Ad Tech?
RTBlog, Joe Mandese - Monday, June 15, 2020
That was one of the questions raised during a symposium hosted ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for C ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience Targets
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
Inscape has created a product called National Representative Panel, produced with da ...
- Maybe You Can Engage Your Customers But What About Your Audience?
MediaPost Connect, Nina Lentini - Monday, May 11, 2020
It pays to make 'em laugh as we found out throughout o ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- Can Ad Tech Solve The Media Believability Crisis?
RTBlog, Joe Mandese - Monday, January 20, 2020
The ad industry is facing a new crisis and this one cou ...
- LinkedIn Plays With Connections
Performance Marketing Insider, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase t ...
- Washington State Lawmakers Propose Privacy Bill -- Again
Digital News Daily, Wendy Davis - Monday, January 13, 2020
The Washington Privacy Act, introduced again on Monday, would allow state residen ...
- Vox Media Launches Forte, First-Party Marketing Platform
Publishers Daily, Melynda Fuller - Monday, December 30, 2019
Forte is a next-generation solution in how marketers can reach audiences. ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Washington State Preps New Privacy Bill
Digital News Daily, Wendy Davis - Friday, November 22, 2019
Lawmakers in Washington are readying a privacy law that would enable consume ...
- Data Is At The Heart Of Everything A D2C Brand Does
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
When D2C brands look to development new products, how do they u ...
- Proposed Privacy Bill Would Give Consumers Broad Rights Over Data
Digital News Daily, Wendy Davis - Tuesday, November 5, 2019
The proposed Online Privacy Act introduced by Reps. Anna Eshoo and Z ...
- Privacy Watchdogs Seek To Expand Californians' Opt-Out Rights
PolicyBlog, Wendy Davis - Thursday, October 31, 2019
"Surveillance-based adtech is one of the greatest menaces to consumer data privacy ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- California AG Unveils Proposed Privacy Regulations
Digital News Daily, Wendy Davis - Friday, October 11, 2019
One of the most significant proposed regulations requires companies to honor opt-o ...
- Privacy Sinkholes: Deloitte Finds Gaps In Retail Performance
Email Insider, Ray Schultz - Wednesday, October 9, 2019
Less than a fourth of retailers have integrated a data privacy pl ...