Tag results for "data-targeting"
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data StartupMonths after stepping down from one of the biggest media jobs ...
- Inventing An Audience: Lionsgate Hunts For The New MoviegoerWhen COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media SpendGMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven SurgeRetailers personalize their websites more to retain customers than to acquire n ...
- NAI Issues New Recommendations Regarding Location And Health DataAd companies that share highly sensitive information with law enforcement authorities a ...
- Is RegTech The New Ad Tech?That was one of the questions raised during a symposium hosted ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App NamesDoubleVerify is looking to bring a new transparent reporting platform for C ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience TargetsInscape has created a product called National Representative Panel, produced with da ...
- Maybe You Can Engage Your Customers But What About Your Audience?It pays to make 'em laugh as we found out throughout o ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Kellogg Interactive Ad Scores Big with Fans During Super BowlLooking to score big with your Super Bowl ad? How about selli ...
- Can Ad Tech Solve The Media Believability Crisis?The ad industry is facing a new crisis and this one cou ...
- LinkedIn Plays With ConnectionsLinkedIn Pages has released updates to its platform intended to increase t ...
- Washington State Lawmakers Propose Privacy Bill -- AgainThe Washington Privacy Act, introduced again on Monday, would allow state residen ...
- Vox Media Launches Forte, First-Party Marketing PlatformForte is a next-generation solution in how marketers can reach audiences. ...
- New Email Strategy Spikes Salvation Army DonationsTravis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email StrategyTravis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Washington State Preps New Privacy BillLawmakers in Washington are readying a privacy law that would enable consume ...
- Data Is At The Heart Of Everything A D2C Brand DoesWhen D2C brands look to development new products, how do they u ...
- Proposed Privacy Bill Would Give Consumers Broad Rights Over DataThe proposed Online Privacy Act introduced by Reps. Anna Eshoo and Z ...
- Privacy Watchdogs Seek To Expand Californians' Opt-Out Rights"Surveillance-based adtech is one of the greatest menaces to consumer data privacy ...
- Mall Of America Is A Case Study In Smart ProfilingCiceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Haven Life Banks On Partnership With Amazon's FireTVNearly all of its prospect audience is matched to Amazon's, giving ...
- California AG Unveils Proposed Privacy RegulationsOne of the most significant proposed regulations requires companies to honor opt-o ...
- Privacy Sinkholes: Deloitte Finds Gaps In Retail PerformanceLess than a fourth of retailers have integrated a data privacy pl ...
- Cheetos Leverages Social Data To Reward Asteroids FansWhat's more, the data helped predict where the highest demand would ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open RateThe Leading Hotels of the World wanted to make sure its loyal ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws"Now is the time for Congress to act and ensure that consume ...
- Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On MediaMarketing teams spend about 32% of their time managing data quality, a ...
- IAB Tech Lab Presents Solution To Universal ID Privacy TrackingThe solution is intended to standardize data collection and improve privacy settin ...
