- Nexstar Media Group -- Looking For The Next Big Thing: A Broadcast TV Network
TV Watch, Wayne Friedman - Tuesday, June 14, 2022
CEO Perry Sook believes Nexstar can own "a broadcast network and may ...
- Meta Announces Facebook, Instagram Reels Updates To Boost Use And Discovery
Digital News Daily, Colin Kirkland - Friday, June 3, 2022
Instagram and Facebook Reels will be updated with a range of n ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Netflix's 'Stranger Things' Sees Massive Global Viewing For A Record Season Opening Week
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Season Four of "Stranger Things" posted a record total of 286.8 milli ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 31, 2022
DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Twitter Rolls Out Crisis Misinformation Policy
Digital News Daily, Colin Kirkland - Friday, May 20, 2022
The new policy aims to combat false and potentially harmful information duri ...
- Digital Content Chief Artley Latest To Exit CNN
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digit ...
- Recurrent's $300M Cash Infusion Shows Enduring Appeal Of Media Investments
Publishing Insider, Tony Silber - Friday, May 20, 2022
Blackstone's investment in Recurrent Ventures is one of the largest infusions ...
- YouTube Releases Data -- Story Makes The Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Some 80% of people say they are more open to advertising ...
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
The automated tool allows marketers to define audiences, budgets and ad format ...
- Vevo Sees Sharp Growth In Ad Business, Thanks To Smart TV - And YouTube
Television News Daily, Wayne Friedman - Monday, May 9, 2022
"We have grown 25% to 30% each year in ad revenue," sa ...
- Podcast Ad Spending To Rise 47% To $2.1B This Year
MediaDailyNews, Wayne Friedman - Monday, May 9, 2022
Podcast ad revenue is projected to add another 45% to $3.1 billi ...
- Pinterest Testing TV Studio App, Clues Indicate Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Pinterest has expanded its video offerings with the test launch of t ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- Brave Brings Community Discussions From Reddit, Other Forums To Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2022
Brave this week announced a feature to its browser's native search engin ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- Meta Tests New Monetization Tools For Horizon Worlds Creators
Digital News Daily, Colin Kirkland - Tuesday, April 12, 2022
The first tool, allowing Horizon Worlds creators to sell virtual items a ...
- Media Quality Drives Viewer Attention, Measurable Outcomes
Research Intelligencer, - Thursday, March 31, 2022
Brands that improve viewability, brand safety and ad-fraud prevention are more like ...
- B2B Content Consumption Booms, With eBooks In First Place
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
Overall content registrations grew by more than 9% last year, NetLine repo ...
- Zeta Global Acquires ArcaMax, Email Newsletter Firm
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
The purchase of ArcaMax expands permission-based identities to 235 million, the compa ...
- Google, Other Platforms Still Funding Russian Propaganda, NewsGuard Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
New analysis by NewsGuard finds brands continue to invest advertising dollars acro ...
- Instagram Adds Auto Captioning to Videos
Digital News Daily, Colin Kirkland - Thursday, March 3, 2022
Auto-generated captions will be added to all videos on users' Instagram feed ...
- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?
TV Watch, Wayne Friedman - Wednesday, March 2, 2022
Should consumers be able to choose alternate endings for TV series a ...
- Litmus Offers A New Email Personalization Engine
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Litmus Personalize helps brands create dynamic content, the company says. ...