- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
TV Watch, Wayne Friedman - Monday, March 27, 2023
Will TV marketers and TV programming execs need to make major chang ...
- SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
SoundHound has announced the launch of Chat AI, a voice assistant th ...
- New Metric Measures How Videos Perform Based On When They Were Uploaded
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
Tubular Labs has announced a new measurement capability for how videos perfo ...
- FTC Proposal Would Require Newspapers To Accept Online Cancellations
Digital News Daily, Wendy Davis - Thursday, March 23, 2023
The FTC's proposed "click to cancel" rule would force companies to all ...
- Utah Restricts Teens From Using Social Media
Digital News Daily, Wendy Davis - Thursday, March 23, 2023
Utah's new social media law is "one of the worst we've seen ...
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The analysis from Basis Technologies shows a precipitous decline in political ...
- Congress Grills TikTok CEO On Privacy, Content Moderation
PolicyBlog, Wendy Davis - Thursday, March 23, 2023
"Americans' data is not safe, and Big Tech is doing nothing ...
- Digital Startup The Messenger Acquires The Grid
Publishers Daily, Ray Schultz - Thursday, March 23, 2023
The Grid's owner, IMI, will make a minority investment in JAF Communication ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- Peacock Leads In Revenue Per Streaming Viewing Hour
Television News Daily, Wayne Friedman - Thursday, March 23, 2023
Peacock led all streamers in monetizing per hour of streaming viewing, ...
- Clearer Pricing For Legacy Pay TV Packages: Coming Too Late In A CTV World?
TV Watch, Wayne Friedman - Friday, March 24, 2023
For consumers, the hardest part in deciding on a pay TV servi ...
- Reddit Continues To Update Ad Platform
Performance Marketing Insider, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
To help businesses get discovered and be remembered, Instagram is rolling o ...
- Photo-Sharing App Bets On Retro, Targets Users Fed Up With Instagram
Digital News Daily, Colin Kirkland - Wednesday, March 22, 2023
Instagram rival Hipstamatic has redesigned its app to meet user needs.Without a ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Manscaped Grows Out Branding with OOH
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
When the male grooming brand Manscaped has something big to say, y ...
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
Mobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
Curran, a 17-year veteran of digital media services, most recently served ...
- The One Question Google Bard Told Me It Cannot Answer
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 21, 2023
I asked Google Bard the one question it said it cannot answe ...
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022
Research Intelligencer, Rob Williams - Tuesday, March 21, 2023
A small portion of those delisted CTV apps sold advertising through op ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Meta Launches Paid Verification On Instagram, Facebook In U.S.
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
Meta Verified is now being rolled out to U.S. Instagram and Facebo ...
- Amazon Sued Over Biometrics In Brick-And-Mortar Stores
Digital News Daily, Wendy Davis - Friday, March 17, 2023
"Since 2019, when Amazon first opened several Amazon Go stores in N ...
- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...