- Video Streamers' National TV Spend Continues To Climb
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
Video streaming platforms' paid national TV advertising continues to soar year-to-date ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
Data & Programmatic Insider, Laurie Sullivan - Monday, March 7, 2022
Marketers will gain the ability to test measurement capabilities and audience activati ...
- Disney+'s Cheaper Ad Option Could Mean Less Usage, Subscriber Loss To Competitors: Analyst
Television News Daily, Wayne Friedman - Friday, March 4, 2022
"Disney needs to focus first and foremost on delivering more must-watch, buz ...
- Update: Disney To Launch Ad-Supported Disney+ Tier In U.S This Year, Expand Globally In 2023
Digital News Daily, Karlene Lukovitz - Friday, March 4, 2022
Disney+'s growth rate has slowed, and Disney is intent on achieving ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- Disney+ Grows Up: MA-TV Marvel Shows Coming To U.S., Along With More Parental Controls
Digital News Daily, Karlene Lukovitz - Wednesday, March 2, 2022
Disney is betting that more adult content, already tested in other market ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- Netflix Will Lose Marvel TV Shows To Disney On March 1
Digital News Daily, Karlene Lukovitz - Monday, February 14, 2022
The assumption is that Disney will make the shows from the lucrati ...
- Deep-Pocketed Disney Puts Hulu In Deal-Making Driver's Seat
TVBlog, Adam Buckman - Monday, February 14, 2022
Two Hulu announcements last week might be an indication that the streami ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- Streaming Sports: Viewers Spend Time On Various Platforms, But TV Still Dominates
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
The 13- to-54-year-old demo spent 46% of their time watching sports ...
- Like Its Streaming Rivals, Disney+ Needs To Skew To A Broader Range Of Entertainment
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
Disney+ has failed to penetrate the audience of viewers 50+ who a ...
- Nancy Pelosi's Husband Buys Google, Salesforce, Disney Call Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
Paul Pelosi spent between $500,001 and $1 million on 10 call optio ...
- After Weekend Blackout, YouTube TV, Disney Reach Carriage Renewal Deal
Digital News Daily, Karlene Lukovitz - Monday, December 20, 2021
Four million YouTube TV subscribers were without Disney-owned ABC networks, Disney a ...
- Streaming Forecast To Drive Content Spending Past $220 Billion
Research Intelligencer, - Monday, December 20, 2021
Comcast and Disney spend the most on content, including scripted content a ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed
Television News Daily, Wayne Friedman - Tuesday, December 14, 2021
YouTube TV has warned that Disney networks could be removed this Frid ...
- FX Drops 'FX on Hulu' Brand Marketing Efforts
Television News Daily, Wayne Friedman - Monday, December 6, 2021
Because of its growing global distribution on different platforms, the title wi ...
- Disney Names Susan Arnold To Succeed Bob Iger As Chairman
Digital News Daily, Karlene Lukovitz - Thursday, December 2, 2021
Arnold has been on Disney's board for 14 years and has serv ...
- Disney's Cable TV Nets Sink 10% In Subscribers YoY
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Disney's annual report says its distributed U.S networks have each dipped so ...
- Disney To Up Content Spend 32%, To Whopping $33B, In 2022
Video Insider, Karlene Lukovitz - Tuesday, November 30, 2021
That's heft even by top-streamer standards: Netflix is spending about $14 milli ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- Hulu+Live TV Boosts Disney's Streaming Business
TV Watch, Wayne Friedman - Tuesday, November 23, 2021
Disney is raising the price of Hulu+Live TV to $69.99 from $64.9 ...
- Disney Corporate-Wide Content Has High Demand, Netflix Dominates Digital Originals
Television News Daily, Wayne Friedman - Thursday, November 11, 2021
Analysts project Disney+ will need to ramp up original content production spendi ...
- Disney+ Subscribers Now Total 118 Million, Linear TV Business Dips
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
Disney CEO Bob Chapek believes Disney+ can reach 230 million to 2 ...
- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
Video Insider, Karlene Lukovitz - Tuesday, November 9, 2021
Disney is also making nice with its box-office partner AMC by sponsori ...
- Marvel's 'Eternals' Has 5th-Best Movie Opening In Pandemic Era
MediaDailyNews, Wayne Friedman - Sunday, November 7, 2021
Disney/Marvel's "Eternals" broke no opening weekend records for a Marvel franchise movi ...
- Disney To Pull The Plug On ESPN Classic On Jan. 1
Digital News Daily, Karlene Lukovitz - Friday, November 5, 2021
The network and its on-demand service lost their differentiation, and much ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday ...