- Rubicon Names Barnum COO/CFO
Online Media Daily, Joe Mandese - Friday, January 13, 2012
The Rubicon Project has named Brian Barnum COO and CFO, and Ma ...
- Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audien ...
- [x+1] Taps Massey As COO, Reunites With Nardone
Raw, Joe Mandese - Thursday, January 12, 2012
Veteran Madison Avenue finance chief Peter Massey has joined [x+1] as president-CO ...
- eBureau Spins Off TruSignal, Claims It Will Help Target 'Ideal' Ad Audiences
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
eBureau, the company that developed sophisticated algorithmic systems for integrating offline da ...
- DataXu Thinks Global, Acts Hyper-Local: Acquires Europe's Mexad
Online Media Daily, Joe Mandese - Monday, January 9, 2012
In a move it says gives it the biggest global footprint ...
- Study: 38% Of Online Ads Not Seen
Raw, Mark Walsh - Monday, January 9, 2012
Across all types of sites, some 38% of ads were never ...
- Wall Street Keen On Internet Prospects, But Touts Commerce Vs. Ad-Supported Players
Online Media Daily, Joe Mandese - Friday, January 6, 2012
The influential Wall Street equity research team at J.P. Morgan released ...
- Admeld, AppNexus Rank As Supply-Side 'Leaders,' Right Media Faces 'Uncertain Future'
Online Media Daily, Joe Mandese - Wednesday, January 4, 2012
Google's Admeld unit and AppNexus ranked as the "leaders" in the so-call ...
- Sell-Side Platforms Ramp Up, AppNexus, Admeld Highlight Field
Online Media Daily, Gavin O'Malley - Tuesday, January 3, 2012
Which vendors should publishers trust to help manage the sale of displ ...
- Search Budgets Went Where And How Much Should I Spend In 2012?
SearchBlog, Laurie Sullivan - Wednesday, January 4, 2012
Search marketers have a lot to think about these days. Optimize campaign ...
- 2012: Rise Of Metrics, End Of Click-Through Rates
Online Media Daily, Laurie Sullivan - Monday, January 2, 2012
Metrics and measurement will become a major tool in 2012 for advertise ...
- How Mobile Will Change Search And Display In 2012
SearchBlog, Laurie Sullivan - Wednesday, December 28, 2011
Google has developed a framework for the AdWhirl SDK that allows develope ...
- Social Networking Lags In Capturing Ad Spend
Online Media Daily, Mark Walsh - Thursday, December 22, 2011
Social networking now accounts for one of every five minutes spent onlin ...
- Nielsen Catalina Launches 'Shopper Access' For Specific Media, Will Tie Offline Consumers To Online Campaigns
Online Media Daily, Joe Mandese - Monday, December 12, 2011
Specific Media, the digital marketing company that acquired MySpace.com from News Cor ...
- it's all about quality display inventory
Show Daily, Erik Sass - Saturday, December 10, 2011
"We will pay a very high price for a person who converts ...
- Search Predicted As Online Ad Growth Driver
Online Media Daily, Laurie Sullivan - Thursday, December 8, 2011
Citigroup estimates online advertising will grow 21% this year, up from 1 ...
- Facebook App Screens Web TV
Online Media Daily, Wayne Friedman - Thursday, December 8, 2011
FreeCast.com is providing Facebook with an app that allows users to wat ...
- The PBS OF DSPs: Public Broadcasting Launches 'Accelerator'
Online Media Daily, Joe Mandese - Thursday, December 8, 2011
Public broadcasting is taking a page from Madison Avenue and another fr ...
- Google Clears AdMeld, Shifts Focus To Publishers
Online Media Daily, Laurie Sullivan - Friday, December 2, 2011
Google received approval from the U.S. Department of Justice to close t ...
- Adobe Acquires Efficient Frontier, Streamlines Ad Buying
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Adobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- How Adobe Capitalizes On Efficient Frontier Acquisition
SearchBlog, Laurie Sullivan - Thursday, December 1, 2011
I've written in the past about the advertising industry's attempt to conne ...
- Turn Officially Unveils European Rollout
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Turn, a major player in the display advertising technology and data marketpla ...
- CPG Drives Amazon Ads, While Yahoo, AOL Falter
Online Media Daily, Mark Walsh - Monday, November 21, 2011
CPG marketers account for the biggest share of Amazon home page ad ...
- Strong Uptick In Paid-Search Ads, Buying Power
Online Media Daily, Laurie Sullivan - Tuesday, November 22, 2011
Retail marketers gearing up for Black Friday spent more of their digit ...
- Search Intent: The Human Psychology Supporting Online Advertising
SearchBlog, Laurie Sullivan - Wednesday, November 16, 2011
Search engine marketing's share of the advertising budget should come in ...
- Yahoo, Microsoft, AOL Share Display Inventory
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
Still no merger news, but Yahoo, Microsoft, and AOL have agreed ...
- Rovion Debuts Self-Service Rich Media Ad Platform
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Rovion, an ad-serving company and division of Local, will unveil a self-servi ...
- Yahoo Dismantling -- The Only Solution
On Media, Diane Mermigas - Tuesday, November 8, 2011
There is only one way to solve Yahoo's problems, and that's ...
- Segments Are So 2010
Online Media Daily, Chris Sukornyk - Tuesday, November 8, 2011
Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scor ...
- IAB Reworks Rich Media Guidelines
Online Media Daily, Gavin O'Malley - Monday, November 7, 2011
For the first time since 2008, the Interactive Advertising Bureau on Mond ...