- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2022
Drizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Digital News Daily, Colin Kirkland - Thursday, July 28, 2022
The partnership with in-game advertiser Anzu aims to give brand and agen ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Google Fined $34M By Russia, Claiming Abuse Of Dominant Video Hosting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Alphabet is scheduled to release Q2 2022 earnings Tuesday. That didn't st ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- Photographers Organizations Urge Court To Reinstate Claims Against Instagram
Digital News Daily, Wendy Davis - Wednesday, July 13, 2022
The National Press Photographers Association and other groups are siding against Instagr ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Delta Airlines Brings 'Parallel Reality' To Detroit Airport Hub
Marketing Daily, Tanya Gazdik - Friday, July 1, 2022
The technology allows up to 100 travelers to see personalized flight informati ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Children's Advocates Press Lawmakers To Restrict Social Platforms
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Fairplay and more than 100 other organizations are urging lawmakers to mo ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Google's parent company Alphabet will allow rival ad intermediaries to place a ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 1, 2022
Commerce media is forecast to reach about $200 billion in total addressab ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Viewability Of Digital Ads Rises As Tracking Improves
Research Intelligencer, - Monday, May 16, 2022
The rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%
Television News Daily, Wayne Friedman - Monday, May 16, 2022
Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
The automated tool allows marketers to define audiences, budgets and ad format ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
Despite bad press, lawsuits and supply problems, Peloton increased its ad investme ...
- Google Responsive Display Ads Go Vertical Automatically
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
Responsive Display Ads will undergo a major transformation in second-half 2022, connecti ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- Google Lets Users Limit Seeing Several Ad Types On YouTube And Display
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
Google will give users of its services the option to see sever ...
- Google Performance Max To Launch Customer Acquisition Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Google will launch tools in the coming weeks to help marketers acqui ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...