- Merkle Cookie Crumbs: What Marketers Need To Know
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Children's Advocates Press Lawmakers To Restrict Social Platforms
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Fairplay and more than 100 other organizations are urging lawmakers to mo ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Google's parent company Alphabet will allow rival ad intermediaries to place a ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 1, 2022
Commerce media is forecast to reach about $200 billion in total addressab ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Viewability Of Digital Ads Rises As Tracking Improves
Research Intelligencer, - Monday, May 16, 2022
The rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%
Television News Daily, Wayne Friedman - Monday, May 16, 2022
Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
Despite bad press, lawsuits and supply problems, Peloton increased its ad investme ...
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
The automated tool allows marketers to define audiences, budgets and ad format ...
- Google Responsive Display Ads Go Vertical Automatically
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
Responsive Display Ads will undergo a major transformation in second-half 2022, connecti ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- Google Lets Users Limit Seeing Several Ad Types On YouTube And Display
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
Google will give users of its services the option to see sever ...
- Google Performance Max To Launch Customer Acquisition Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Google will launch tools in the coming weeks to help marketers acqui ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 8, 2022
Amazon, Target, and Walmart took the most in ad spend from brand ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- 6 Tips To Improve Performance Across Google Display Network
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2022
As Google pushes further into automation, the Google Display Network (GDN) remai ...
- New LiveIntent Partnership Said To Deliver Email Audiences To Web Advertisers
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
The arrangement with Audiencerate will use that firm's Google integration to he ...