- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 8, 2022
Amazon, Target, and Walmart took the most in ad spend from brand ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- 6 Tips To Improve Performance Across Google Display Network
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2022
As Google pushes further into automation, the Google Display Network (GDN) remai ...
- New LiveIntent Partnership Said To Deliver Email Audiences To Web Advertisers
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
The arrangement with Audiencerate will use that firm's Google integration to he ...
- Google, Microsoft Suspend Sales In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 4, 2022
Google has stopped selling online advertising in Russia. The ban includes searc ...
- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
LiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Google Unveils Caps For CTV Ad Impressions -- Why Even Search Agencies Welcome Change
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Search and performance marketers now have a way to control their ...
- Video Poised To Become Dominant Programmatic Display Ad Format
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022 ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
Digital News Daily, Wendy Davis - Wednesday, January 12, 2022
In a victory for Google, a judge denied class-action status to ...
- Event-Related Emails Drive Higher Open Rates Than Discounts
Research Intelligencer, - Tuesday, January 4, 2022
Consumers were more likely to open emails related to public events th ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- MRC Accredits IAS For Facebook, Instagram Measurement
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2021
The third-party measurement service cites "continued growth of social media." ...
- Google Ads Group Conversion Goals For Bidding Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, November 1, 2021
Google Ads introduced several new features around conversion goals on Monday. T ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading Share
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
This year's CTV business will grow 38%, eMarketer says. Hulu is project ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Performance Marketing Insider, Laurie Sullivan - Friday, October 22, 2021
For each ad transaction served across the Google exchange, the company tak ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Thanks to wider use of sophisticated brand suitability and risk prevention strategie ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Sma ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...