- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider Podcast, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases we ...
- Shipments Of TV Sets Now Projected To Sink By 9% This Year
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
Global TV sets shipped to retailers are now forecast to drop ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Performance Marketing Insider, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder a ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One sear ...
- NutriBullet Targets New Years' Resolution Makers
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2020
The ads feature a BulletFit class with an instructor getting people amp ...
- Smart TVs Show Continued Growth, Young Consumers Are Major Buyers For OTT
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Parks Associates says 77% of smart TVs in broadband homes are n ...
- Automakers Use CES As Alternate January Auto Show
Drive Time, Tanya Gazdik - Monday, January 6, 2020
Audi will display "futuristic vision" vehicles like the Audi AI:ME while t ...
- CES Startups Breakdown: Early Stage, Mostly Hardware, But Lots Of AI
Research Intelligencer, Joe Mandese - Sunday, January 5, 2020
More than 1,100 startups will be exhibiting at the Consumer Electronics Sh ...
- AT&T Should Name Companies That Received Location Data, Digital Rights Group Says
Digital News Daily, Wendy Davis - Tuesday, December 24, 2019
The EFF has asked a federal court to order AT&T to tu ...
- Have You Crowdsourced A Pizza Oven Lately?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
FirstBuild's Rick Hasselbeck explains that the company's "makers," as they are calle ...
- Amazon Driving Wedge Between Performance, Price Competition
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2019
Amazon has the lowest prices of any online or brick-and-mortar retailer ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electroni ...
- Rugby World Cup Shows Gulf Between Sponsors And Awareness
London Blog, Sean Hargrave - Friday, September 20, 2019
The public associates brands with rugby -- just not the actual Wor ...
- Marketers Share Their Stories Of September 11, 2001
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Eighteen years later, marketers share their own stories of horror, disbelief, sadnes ...
- Amazon TV Sets To Sell In The UK High Street
Around the Net In MAD London, Sean Hargrave - Thursday, September 5, 2019
The BBC is reporting that Amazon is to launch 4k television se ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchan ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeti ...
- Many 4KTV Owners Don't Use Advanced Content Features
Television News Daily, Wayne Friedman - Tuesday, May 7, 2019
While nearly 70% of U.S. TV homes have a smart TV, arou ...
- Thinking About Buying 8K TV Sets? No, You're Not
TV Watch, Wayne Friedman - Wednesday, May 8, 2019
Tech leads. But at some point, can we assume there will ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- Samsung Introduces A TV Set That Lets You Watch Vertically, Aimed At Millennials
Marketing Daily, P.J. Bednarski - Monday, April 29, 2019
The 43-inch Sero is priced at about $1,600 in Korean currency, starti ...
- LG Electronics Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Friday, April 26, 2019
LG Electronics has called a global media review. "Campaign" reveals that t ...
- Rivian, An Electric Adventure Vehicle, And Its Outdoor Partners
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Rivian works with brand partners Alex Honnold, who won an Oscar aft ...
- Future plc Expands Electronics Reach With Mobile Nations Acquisition
Publishers Daily, Melynda Fuller - Friday, March 1, 2019
With the deal, Future plc will acquire brands like Android Central, iMor ...
- TiVo Revenues Sink On Lower Pay TV Licensing Deals
Television News Daily, Wayne Friedman - Wednesday, February 27, 2019
Revenue licensing to U.S. pay TV providers sank 49% to $42.3 millio ...
- Howard's Consolidates Media At USIM, Will Develop 'Foot Traffic' Campaign Strategy
MediaDailyNews, Joe Mandese - Wednesday, February 6, 2019
USIM has been named media agency of record for Howard's Appliance, ...
- Google Creates Glossy Magazine To Tout Its Pixel 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It determined that it wouldn't just talk about its excellent camera, b ...
- That 4K TV You Just Bought Is So 2019
Marketing Daily, P.J. Bednarski - Monday, January 28, 2019
8K is the latest in TV technology, but there's one problem: t ...
- NPR's 'Wait, Wait... Don't Tell Me!' Podcast Launches Smart Speaker Quiz Game
Publishers Daily, Melynda Fuller - Friday, January 18, 2019
The new weekly game is available via Amazon Alexa and Google Assista ...
- LG Planning Roll-Up Big TV
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 19, 2018
LG Electronics will sell big-screen TVs next year that can be roll ...