- Rob Sanchez On The Pursuit OF B2B Intent Data
Around the Net in Email, Ray Schultz - Thursday, March 3, 2022
B2B marketers must be able to detect valuable leads who are in the midd ...
- Faros AI Founded By Former Salesforce Engineers
Around the Net in Email, Ray Schultz - Thursday, March 3, 2022
Three Salesforce engineers who helped create the company’s Einstein AI platform le ...
- Driving Data Home: How Small B2B Brands Create Demand
Email Insider, Ray Schultz - Thursday, March 3, 2022
Email is one of the B2B channels strengthened by data-driven marketing, RollWor ...
- Phone Is Top Customer Engagement Channel, Email is Second
Email Marketing Daily, Ray Schultz - Thursday, March 3, 2022
Phones are the top choice for interactions with brands but spam ...
- New Email Marketing Platform For SMBs Offered By Wishpond
Email Marketing Daily, Ray Schultz - Thursday, March 3, 2022
The new platform offers such features as Preview Email Text and A ...
- Metadata.io Raises $40 Million In Series B Financing
Around the Net in Email, Ray Schultz - Wednesday, March 2, 2022
Metadata.io, a marketing automation platform, has raised $40 million in $40 milli ...
- Email Optics: Brands Must Comply With The ADA And Make Their Messages Readable
Email Insider, Ray Schultz - Wednesday, March 2, 2022
There are several reasons to make email accessible to all readers. So ...
- Salesforce Pardot Is Integrated With Email Creation Tool Stensul
Email Marketing Daily, Ray Schultz - Wednesday, March 2, 2022
Pardot users can create emails, controlling several elements, including subject lines, Stens ...
- Dentists Embrace Digital Marketing, But Are Slow To Take Up Email, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 2, 2022
The top-performing dental practices are most likely to utilize email, ProSites repo ...
- Gmail's New Sidebar Seems Like One Big Ad: A Review
Around the Net in Email, Ray Schultz - Tuesday, March 1, 2022
Gmail’s new redesign is getting bad reviews. New buttons titled “Chat” “Spaces&rdqu ...
- The SMB Sprint: B2B Wholesalers Are Rushing Online
Email Insider, Ray Schultz - Tuesday, March 1, 2022
Digital businesses are doing better than their non-digitized counterparts, Alibaba.com reports. ...
- Segmint Partners With Constant Contact To Assist Financial Institutions With Email
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The match-up combines Segmint's data and analytics with Constant Contact's email capabilitie ...
- Dynamic Yield Joins MACH Alliance Group Focused On Open Technology
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
MACH says its mission is to future-proof enterprise technology and support futu ...
- Companies Were Barraged By Phishing Attacks In 2021, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
Nearly all companies were the target of phishing attacks in 2021, a ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...
- Wild West Era Is Over In Data Management: Analysis
Around the Net in Email, Ray Schultz - Monday, February 28, 2022
Data management has been a wild west for two decades. But compani ...
- Apps Continue To Sell Location Data Despite Apple Policy: Report
Around the Net in Email, Ray Schultz - Monday, February 28, 2022
Many apps are selling location data despite an Apple crackdown against i ...
- CDP Aptness: Brands Focus On First-Party Data And Analytics
Email Insider, Ray Schultz - Monday, February 28, 2022
Twilio Segment lists the fastest-growing apps. Email is an important capability. ...
- Sales-Marketing Split Hurts Growth At Most Firms: Study
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. ...
- SalesboxAI Launches Platform To Identify ABM Demand Units
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
The new platform helps brands target buying group members from within ea ...
- Ex-Apple Engineer Creates Mimestream Gmail App
Around the Net in Email, Ray Schultz - Friday, February 25, 2022
A former Apple Mail engineer has created a native Gmail app f ...
- Behind The Adobe-Pantone Libraries Split: Analysis
Around the Net in Email, Ray Schultz - Friday, February 25, 2022
Pantone Color Libraries will no longer appear in Adobe Creative Cloud app ...
- Ecommerce Habitues: Women Are Taking Less Time From First Visit To Purchase
Email Insider, Ray Schultz - Friday, February 25, 2022
Most shoppers never return to sites after buying the first time, NetElix ...
- Russian-Backed Hacking Group Sandworm Deploys New Type Of Malware: Report
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
U.S. and U.K. security teams revealed the threat on Wednesday, but d ...
- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- Salesforce To Acquire Consulting Firm Traction On Demand
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The 14-year-old Canadian firm Traction On Demand has been a dedicated Salesfor ...
- Houzz Adds Email Tool For Home Remodeling And Design Pros
Around the Net in Email, Ray Schultz - Thursday, February 24, 2022
Houzz Inc. has added an email marketing tool to its Houzz P ...
- Data-Driven Toil: B2B Brands Face Hurdles, And Few Excel At Demand Gen
Email Insider, Ray Schultz - Thursday, February 24, 2022
Only a third say their data allows them to make effective decisio ...
- Cross-Channel Campaigns Yield Higher Clicks Than Single-Channel, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 24, 2022
Triggered efforts work better across channels, while cross-channel campaigns in general yie ...
- BIMI Platform Red Sift Raises $54 Million In Series B Financing
Email Marketing Daily, Ray Schultz - Thursday, February 24, 2022
Email security provider Red Sift is looking to expand globally, and ...