• by Ray Schultz , March 1, 2022

Experience marketing platform Dynamic Yield has joined the MACH Alliance, a not-for-profit group of tech companies that push what they call open, best-of-breed technology ecosystems. 

Founded in 2020, MACH helps companies identify software vendors and integrators who embrace its philosophy. 

The group says its mission is to “future proof enterprise technology and propel current and future digital experiences.”  It serves brands that follow a “Microservices-based, API-first, Cloud-native SaaS, and Headless philosophy.”

Members include Cloudinary, Contentful, Amplience, Algolia, Contentstack, Myplanet, and KPS.

“The technology stack is in a constant state of motion as brands work to implement and test different solutions they believe will allow them to deliver the most meaningful digital experiences,” said Ori Bauer, CTO of Dynamic Yield. 

Bauer adds: “This requires agility, speed, and scale to accomplish, which is why it has always been a top priority for our personalization platform to be open and flexible.”

In December 2021, Dynamic Yield announced that Mastercard would acquire it  from McDonald’s in an effort to create a unified consumer engagement and loyalty hub, the firm announced on Tuesday. 

In addition, Dynamic Yield recently launched Experience Email, a platform-agnostic personalization tool based on AI and predictive algorithms.