- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgeta ...
- 3 Biggest Impacts On Business From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
The biggest impacts on businesses revealed in a study from Catchpoint mig ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participa ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscap ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy t ...
- Validity Launches Everest, Email Platform Combining New, Acquired Features
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
The new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- YouTube's Measurement Program Takes On New Partners
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spe ...
- Moz Connects Search Analytics To Google Data Studio
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a produ ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- Litmus Integrates Its Email Previews With SAP Marketing Cloud
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
The arrangement is designed to help brands streamline their email creation a ...
- MessageGears Raises $12 Million In New Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 2, 2020
The company will use the money to hire staff and invest ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to moneti ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
The new capabilities should allow brands to protect against harmful violations a ...
- BounceX Adds SMS To Its Channel Mix
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
BounceX enterprise clients can deploy SMS for use with email and t ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company ...
- Data Startup Syncari Adds Former Marketo Execs To Team
Digital News Daily, Ray Schultz - Tuesday, May 5, 2020
Scott Edmonds is joining Syncari as CRO and Reade Triolo is joini ...
- Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
The 500 most valuable U.S. brands could lose up to 10% ...
- Cortical.io Launches Tool For Managing Incoming Emails
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Message Intelligence allows users to filter and classify emails based on cust ...
- How Kenshoo Remains As Nimble As A Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 28, 2020
Kenshoo is using new platforms, including one that uses data stored ...
- Dynamic Yield Debuts Tool To Help Email Marketers Use Its Data
Email Marketing Daily, Ray Schultz - Monday, April 27, 2020
Audience Export Manager allows brands to use behavioral and browsing activity dat ...
- MessageGears Debuts Tool To Help Brands Build Audiences In Email, Other Channels
Email Marketing Daily, Ray Schultz - Monday, April 13, 2020
MessageGears has debuted Segment, a tool that allows companies to use the ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in i ...
- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavio ...
- Email Meter, Analytics Firm, Emerges From Stealth Mode
Email Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Email Meter provides email statistics for Gmail enterprise domains, covering employee performan ...
- Arctic Leaf Adds Email Marketing To Its Service Suite
Email Marketing Daily, Ray Schultz - Friday, February 21, 2020
Arctic Leaf is partnering with Klaviyo to help ecommerce brands drive sal ...
- Synacor And Qumu To Merge, Creating Firm With $120 Million In Revenue
Email Marketing Daily, Ray Schultz - Tuesday, February 11, 2020
Each share of Qumu common stock will be converted into roughly 1. ...
- TechTarget Launches Email Alerts For B2B Sales Teams
Email Marketing Daily, Ray Schultz - Monday, February 3, 2020
The new email alerts notify sales reps of opportunities in their are ...
- Data Warehouses See Faster Implementation: Study
Email Marketing Daily, Ray Schultz - Monday, December 30, 2019
Most marketers now say implementation takes less than a year, MessageGears repo ...