- Foursquare Relaunches Places, Introduces Enterprise API
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 16, 2021
The relaunch is part of a move to support enterprise companies wi ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has rais ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Performance Marketing Insider, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- Salesforce Will Acquire Slack In $27.7 Billion Deal
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Together, the firms plan to "shape the future of enterprise software a ...
- SAP Completes Purchase Of Emarsys
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Emarsys helps brands deliver personalized interactions. Its products will be added ...
- Stensul, Enterprise Email Platform, Snares $16 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, November 3, 2020
Stensul, a provider of agile technology, will use the funding for produ ...
- Microsoft And Adobe Team Up On CRM Solution
Around the Net In Digital, Ray Schultz - Wednesday, October 28, 2020
Microsoft and Adobe have teamed up to challenge Salesforce in the enterpri ...
- B2B Tech Firms Cut Marketing Budgets Due To Pandemic: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Less than 10% are increasing their spend, with enterprise software suppliers mo ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Braze Enters Japanese Market With Japan Cloud Joint Venture
Email Marketing Daily, Ray Schultz - Monday, October 12, 2020
Braze will open an office in Tokyo and offer its platform ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to ema ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS a ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgeta ...
- 3 Biggest Impacts On Business From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
The biggest impacts on businesses revealed in a study from Catchpoint mig ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participa ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscap ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy t ...
- Validity Launches Everest, Email Platform Combining New, Acquired Features
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
The new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- YouTube's Measurement Program Takes On New Partners
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spe ...
- Moz Connects Search Analytics To Google Data Studio
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a produ ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- Litmus Integrates Its Email Previews With SAP Marketing Cloud
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
The arrangement is designed to help brands streamline their email creation a ...
- MessageGears Raises $12 Million In New Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 2, 2020
The company will use the money to hire staff and invest ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to moneti ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
The new capabilities should allow brands to protect against harmful violations a ...
- BounceX Adds SMS To Its Channel Mix
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
BounceX enterprise clients can deploy SMS for use with email and t ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company ...