- Intema Adds Automation Feature To Email Platform
Email Marketing Daily, Ray Schultz - Thursday, December 12, 2019
The new tool is designed partly to open up sales opportunities ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Email Insider, Ray Schultz - Friday, October 25, 2019
A Merkle study shows that large firms are lagging when it com ...
- Star Ratings And Reviews Most Likely To Turn Into Profits
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
Most businesses reply to one- and five-star review ratings far more oft ...
- Fugue Teams Up With New Light Technologies To Offer Public Cloud Services
Email Marketing Daily, Ray Schultz - Wednesday, October 9, 2019
Fugue's capabilities will now be extended to New Light clients via Amaz ...
- SEO, Paid-Search Education Crammed Into Enterprise Business Model
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2019
Directive Consulting, a global enterprise search marketing agency, will launch a full-learni ...
- Adobe Builds Photoshop-Inspired Analytics Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Adobe will bring together customer data from across an organization and prese ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members sha ...
- OneTrust Lands $200 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Thursday, July 11, 2019
OneTrust plans to scale up to help brands face the growing numb ...
- Valimail Snares $45 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Wednesday, June 19, 2019
Valimail will use the funds to accelerate expansion of its anti-phishing produ ...
- Upland Software Acquires Kapost For $50 Million
Email Marketing Daily, Ray Schultz - Tuesday, May 28, 2019
Upland Software's purchase of Kapost follows the recent acquisitions of PostUp a ...
- What's A Conductor Without An Orchestra?
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized S ...
- MesssageGears, Airship Team Up On Cross-Channel Tools
Email Marketing Daily, Ray Schultz - Tuesday, April 30, 2019
Enterprise brands can use a single interface to create email and mobi ...
- Litmus Names Several New Email Execs And a Board Member
Email Marketing Daily, Ray Schultz - Thursday, April 18, 2019
Stacey Epstein, president of Zinc, has been named to the Litmus boar ...
- Google Cloud Search Tool Finds Data Stored In SAP, Salesforce And Other Platforms
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 10, 2019
Google has developed a tool that lets marketers and other enterprise custome ...
- API Now A Critical Piece Of Business Strategy: Study
Email Marketing Daily, Ray Schultz - Monday, April 8, 2019
Most companies say API is having a major impact on customer upgrad ...
- Email Platform Sendwithus Rebrands Itself As Dyspatch
Email Marketing Daily, Ray Schultz - Tuesday, April 2, 2019
Sendwithus has renamed itself after its cloud-based management platform. The product w ...
- Google Disables iPhone Version Of Data-Collecting App
Digital News Daily, Wendy Davis - Wednesday, January 30, 2019
Confronted with an apparent violation of Apple policies, Google said Wednesday ...
- MessageGears Hires Sweetser As A Senior VP
Email Marketing Daily, Ray Schultz - Friday, January 18, 2019
Sweetser will help drive enterprise sales expansion, the company says. In additio ...
- Google, Marin Software Enter Into Multiyear Revenue-Share Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 18, 2018
The deal with Google, which extends through September 30, 2021, is intend ...
- Datametrex Is Adding Sentiment Analysis To Its AI Platform
Email Marketing Daily, Ray Schultz - Monday, December 17, 2018
The new sentiment analysis feature, which could potentially help enterprise brands, wi ...
- MessageGears Upgrades Its Email Platform With Email User Interface
Email Marketing Daily, Ray Schultz - Wednesday, October 10, 2018
The changes will help enterprise marketers conduct personalized email campaigns, MessageGears s ...
- Moz Acquires STAT Research, Deepens Focus On Enterprise SEO
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 10, 2018
STAT Search Analytics focuses on rank tracking and search engine result pa ...
- Google To Shut Down Google+ Following Security Lapse
Search & Performance Marketing Daily, Gavin O'Malley - Monday, October 8, 2018
Google exposed the private data of hundreds of thousands of Google+ use ...
- Slack Acquires Astro To Further Channel Collaboration
Email Marketing Daily, Ray Schultz - Monday, September 24, 2018
Astro, the creator of several email apps, is being absorbed into Slac ...
- Salesforce Brings Einstein Voice To The Enterprise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 20, 2018
Part of Salesforce's AI platform, Einstein Voice, when released, will enable busine ...
- Email Workers Bogged Down With Operational Tasks: Study
Email Marketing Daily, Ray Schultz - Friday, August 3, 2018
Happiness is a job devoted to creative chores -- at least f ...
- The Cloud Comes To The 'Times': Inside The New York Times' Email Operation
Email Insider, Ray Schultz - Friday, July 27, 2018
The paper of record describes its new cloud-based email platform, designed ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By Email
Email Insider, Ray Schultz - Friday, June 29, 2018
TechTarget provides content to 18,000 specialized users. John Steinert explains how ...
- Many Enterprise Email Managers Want More Authority: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 1, 2018
It's not easy running email projects at enterprise companies, according to ...
- Sendwithus Launches Dyspatch, Email Platform For Enterprise Clients
Email Marketing Daily, Ray Schultz - Tuesday, April 10, 2018
Sendwithus is moving from a focus on small companies to serving enterpri ...