- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
The digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- Report: Ad Spend In Russia Will Fall By 50% This Year
Mediapsssst, Richard Whitman - Wednesday, March 30, 2022
That's according to an estimate issued by Insider Intelligence, citing the ongoi ...
- Google Announces $35M Support For Ukraine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Alphabet/Google CEO Sundar Pichai met with government officials in Warsaw, Poland ...
- Long Time Coming -- EU, U.S. Deal To Improve Transatlantic Data Flow
Data & Programmatic Insider, Laurie Sullivan - Monday, March 28, 2022
The U.S. and the EU on Friday reached a preliminary deal ...
- EU And U.S. Agree To New Cross-Border Data Pact
Digital News Daily, Wendy Davis - Friday, March 25, 2022
Officials in Europe and the U.S. have agreed in principle to ...
- Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 25, 2022
The European Union passed landmark antitrust regulations late Thursday. The regulations, expect ...
- Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
German digital offerings from BILD and WELT Groups, B.Z., Rolling Stone, Musikexpre ...
- McCann Worldgroup Ups Fascioli To President, Europe and UK
MAD, Fern Siegel - Monday, March 21, 2022
Fascioli replaces the retiring Mark Lund and will be based in Lon ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- Publicis Groupe Racks Up Another Big Win: AB InBev
MAD, Steve McClellan - Thursday, March 17, 2022
The client has confirmed that effective July 1, Publicis Groupe will hand ...
- Google, Meta Ad Bidding Agreement Sparks New EU, UK Probes
Digital News Daily, Karlene Lukovitz - Monday, March 14, 2022
The investigations follow the late 2020 antitrust lawsuit against Google filed ...
- Germany Issues Guidelines On Email Marketing Under GDPR
Email Marketing Daily, Ray Schultz - Friday, March 11, 2022
Some marketing use of data is based on implied consent -- f ...
- Naviga Acquires Abacus, U.K.-Based CDP, Experience Platform
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The purchase expands Naviga's footprint in Europe, while providing it with softwa ...
- HBO Max Launches In 15 Additional European Countries
Digital News Daily, Karlene Lukovitz - Tuesday, March 8, 2022
HBO Max is now available in 61 territories in Europe and t ...
- Dutch ISP Freedom Internet Launches Data Center, Is Moving Email Customers To It, Report Says
Email Marketing Daily, Ray Schultz - Friday, March 4, 2022
The firm is working with partner Soverin. It had been using Hetzne ...
- S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
S4M, which provides data that brings consumers into local businesses, rebranded ...
- Reddit, IPG Mediabrands Announce Global Enterprise Partnership Agreement
Performance Marketing Insider, Laurie Sullivan - Thursday, March 3, 2022
Reddit's partnership with IPG Mediabrands gives the agency real-time access to informati ...
- DirecTV Drops RT America
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
In a statement issued Tuesday, The National Association of Broadcasters said ...
- Networks Need To Clear Decks, Preempt Shows For Ukraine War Coverage
TVBlog, Adam Buckman - Tuesday, March 1, 2022
The Ukraine story is so multifaceted that it cries out for long-fo ...
- LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
LiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Amid Russia-Ukraine Crisis, Execs Speak Out On Impact To Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
As the crisis escalates, agencies are rethinking the words they use ...
- A History Of Violence: A Lifetime Of War On TV
TVBlog, Adam Buckman - Friday, February 25, 2022
We have seen it all before. And now, another televised war h ...
- Drip Acquires Sleeknote, Firm That Captures Zero-Party Data
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Sleeknote, located in Denmark, will serve as Drip's European base. Drip ...
- Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
Television News Daily, Wayne Friedman - Monday, February 21, 2022
The authors of the study found generally high percentages for ad "irrelevanc ...
- Grindr Fights Privacy Fine In Norway
Digital News Daily, Wendy Davis - Thursday, February 17, 2022
Grindr argues that the Norwegian decision was based on "incorrect and stereotypic ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Pschorr Upped To CEO, DDB Germany Group
People on the Move, Fern Siegel - Thursday, February 17, 2022
Toby Pschorr has been promoted to CEO of the German DDB holdi ...